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The [[Pagliero]] brand was founded in [[1917]] by ''Luigi Pagliero'' in Settimo Torinese, and it is between the few Italian hystorical brand still active. Although the birth of the company is very old, the production of pens is much less, and is believed to be started only in the '20s. The company was mainly active in the production of mid-range fountain pens, also for others brands, and used a wide variety of names (such as [[Red Circle]], [[FERT]], [[Regale]], [[Plevonia]], [[Condor]], [[Stilnova]], [[Fulgens]]) for its own models.  

The [[Pagliero]] brand was founded in [[1917]] by ''Luigi Pagliero'' in Settimo Torinese, and it is between the few Italian hystorical brand still active. Although the birth of the company is very old, the production of pens is much less, and is believed to be started only in the '20s. The company was mainly active in the production of mid-range fountain pens, also for others brands, and used a wide variety of names (such as [[Red Circle]], [[FERT]], [[Regale]], [[Plevonia]], [[Condor]], [[Stilnova]], [[Fulgens]]) for its own models.  

The production, although it was mainly directed to the low tiers, is characterized by a rather good overall quality, but the scale of production and the brand names proliferation often makes this company, which also remains one of the most important on the Italian scene, less appreciated within the collectors.{{Infobox_Brand|Pagliero}}{{BrandData|Founder=Luigi Pagliero|Trademarks=Red Circle, Stilnova, Plevonia, Condor, Verelyte, Fulgens, Regale, FERT|Date=1917|Place=Settimo Torinese|Country=IT}}

The production, although it was mainly directed to the low tiers, is characterized by a rather good overall quality, but the scale of production and the brand names proliferation often makes this company, which also remains one of the most important on the Italian scene, less appreciated within the collectors.{{Infobox_Brand|Pagliero}}{{BrandData|Founder=Luigi Pagliero|Trademarks=Red Circle,Stilnova, Plevonia,Condor,Verelyte,Fulgens, Regale,FERT,Vereletta|Date=1917|Place=Settimo Torinese|Country=IT}}

== History ==  

== History ==  

Instead, until [[:Categoria:Pagliero-Brochure-1936|this brochure]] was found, it was unknown the use of the [[FERT]] brand, found on pens imprinted as  ''"F.E.R.T. Automatica Brevettata"'' with the reference to a patent ({{Cite patent|IT|330806}}) probably referring to the filling system, consisting of a thin U-shaped spring made from an elastic lamina, which can be side pressed to compress the rubber sac, after unscrewing a back blind cap much longer than the usual ones.

Instead, until [[:Categoria:Pagliero-Brochure-1936|this brochure]] was found, it was unknown the use of the [[FERT]] brand, found on pens imprinted as  ''"F.E.R.T. Automatica Brevettata"'' with the reference to a patent ({{Cite patent|IT|330806}}) probably referring to the filling system, consisting of a thin U-shaped spring made from an elastic lamina, which can be side pressed to compress the rubber sac, after unscrewing a back blind cap much longer than the usual ones.

La produzione delle [[FERT]] veniva attribuita alla [[Aurora]], probabilmente per l'utilizzo di questa sigla, acronimo del motto Savoia ''"Fortitudo Eius Rhodum Tenuit"'', su una [[R.A.]] prodotta per le campagne del ''Touring Club Italiano''.<ref>Letizia Jacopini nel suo testo parla di "probabile" produzione [[Aurora]], senza ulteriori riferimenti, e pur esistendo diverse registrazioni del marchio ''"F.E.R.T."'', nessuna è riconducibile a delle penne stilografiche e l'unica con una remota attinenza è quella della ''"Fabbrica Emilio Roggieri Torino"'' per "pennelli, smalti, vernici e colori, articoli affini"</ref> La brochure citata permette di datare con maggior precisione l'utilizzo di questo marchio da parte della ''Pagliero'' a partire dal 1936, e ne da una attribuzione precisa, pur restando incerto il significato della sigla ''"FERT"''.

[[FERT]] production was often attributed to [[Aurora]], probably for the use of this acronym for the Savoia motto "''Fortitudo Eius Rhodum Tenuit"'' on a [[Aurora R.A.|R.A.]] produced for the "Touring Club Italiano" campaigns.<ref> Letizia Jacopini in his book speaks of "probable" [[Aurora]] production without further references, and while there are several registrations of the ''"FERT"'' trademark, none is attributable to fountain pens and the only one with a remote relevance is that of "Fabbrica Emilio Roggieri Torino" for "brushes, enamels, varnishes and colors".</ref> This brochure allows to date more accurately the use of this brand by Pagliero since 1936, and give precise attribution, while is still uncertain of the meaning of the ''"FERT"'' abbreviation.

From this period there also the pens marked [[Plevonia]], which are the most valuable production of the company. These pens were made in ringed transparent cellulois, as a clear imitation of [[Vacumatic]], from which they also copied the filling system.<ref>they have inscripted the patent {{Cite patent|IT|329230}}.</ref> Were produced in two versions (with three rings or with a band and two rings), but in one size. They were equipped with gold nib marked ''Plevonia'' and ''585''.  

From this period there also the pens marked [[Plevonia]], which are the most valuable production of the company. These pens were made in ringed transparent cellulois, as a clear imitation of [[Vacumatic]], from which they also copied the filling system.<ref>they have inscripted the patent {{Cite patent|IT|329230}}.</ref> Were produced in two versions (with three rings or with a band and two rings), but in one size. They were equipped with gold nib marked ''Plevonia'' and ''585''.  

After the war the company resumed production with the big launch of a new model, the [[Fulgens]] (the trademark var registered at {{Marchio|79131}} in 1946), which still attains to the line [[Stilnova]] (it was advertised as'' Fulgens Stilnova''). This is a pen of ogival shape with a square clips mounted above the cap in the style of the [[Eversharp]] [[Skyline]], from which the style is inspired. The pen was produced in three versions, with the a full celluloid cap with two decorative rings, with a metal cap and with a mixed version where most of the cap was covered by a large metal band. It was good quality pen with a 14-carat gold nib marked ''Fulgens Stilnova''.

After the war the company resumed production with the big launch of a new model, the [[Fulgens]] (the trademark var registered at {{Marchio|79131}} in 1946), which still attains to the line [[Stilnova]] (it was advertised as'' Fulgens Stilnova''). This is a pen of ogival shape with a square clips mounted above the cap in the style of the [[Eversharp]] [[Skyline]], from which the style is inspired. The pen was produced in three versions, with the a full celluloid cap with two decorative rings, with a metal cap and with a mixed version where most of the cap was covered by a large metal band. It was good quality pen with a 14-carat gold nib marked ''Fulgens Stilnova''.

[[Image:Fulgens-Ringed-Gray.jpg|thumb|A [[Fulgens]]]]

[[File:Fulgens-Ringed-Gray-Overview.jpg|thumb|A [[Fulgens]]]]

There are few precise data about the timing and the models produced after the war, but it is known that in [[1955]] the company acquired the [[Stilus]] brand ({{Marchio|126664}}) producing some pens. Other trademarks registered by the company in the '50s are ''Aesy'', ''Ever-Roll'', ''Stilnova'', ''Condor'', ''Fulgens'',  ''Secolgraf'', ''Verelyte''. The company was one of the few to be able to adapt its production to the use of new materials (plastic resins) and to survive the disposable ballpoint era, and always remaining in the lower-price end of the market managed to survive the crisis that wiped out most of the historic Italian producers.

There are few precise data about the timing and the models produced after the war, but it is known that in [[1955]] the company acquired the [[Stilus]] brand ({{Marchio|126664}}) producing some pens. Other trademarks registered by the company in the '50s are ''Aesy'', ''Ever-Roll'', ''Stilnova'', ''Condor'', ''Fulgens'',  ''Secolgraf'', ''Verelyte''. The company was one of the few to be able to adapt its production to the use of new materials (plastic resins) and to survive the disposable ballpoint era, and always remaining in the lower-price end of the market managed to survive the crisis that wiped out most of the historic Italian producers.

{{BrandChrono|Pagliero}}

{{BrandChrono|Pagliero}}

==External references==

==External references==

* https://web.archive.org/web/20060514223432/http://www.tryphon.it/pens/photo.htm

* [https://web.archive.org/web/20060514223432/http://www.tryphon.it/pens/photo.htm] Article about the district of Settimo Torinese, with material about the company

* https://web.archive.org/web/20060514223746/http://www.tryphon.it/pens/history.htm

* [https://web.archive.org/web/20060514223746/http://www.tryphon.it/pens/history.htm] Article about the district of Settimo Torinese, with material about the company

==Notes==  

==Notes==  

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{{CategorizeBrand|Italia}}

{{CategorizeBrand|Italia}}