Translations:The King/4/en

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The The King was founded in Turin as The King Società Anonima Torino in 1926,[1] while the trademark The King Superior (Reg. Gen. N. 38982) was recorded in 1928. Although for long time the hypothesis of a trade mark used only for production on commission has been credited, the discovery of the re-registration of the same trademark in the 1946 on behalf of SAFIS leads to the conclusion that it is a single company, apparently forced to change its name because of the the fascist regime policies of forced Italianisation of names.

  1. according to Enrico De Muro research, reported on the book "I marchi registrati delle Stilografiche Italiane" based on document archived in the Turin commerce chamber, the company was founded June, 23 1926, with Giovanni Rossi as president and Enrico Lattes as statutory auditor.