Translations:Eversharp/29/en

Despite this, the Eversharp launched the new ballpoint pen in 1946, obtaining good results in the short time, but the success was brief and immediately unleashed a price war with competitors. Also in a brief time it became clear that the new technology was immature: most of these ballpoint pens in fact worked in a partial way and Eversharp had to bear huge costs for pens returned back in warranty, which involved large losses due to the strong investments made both for the advertising campaign and for the creation of the production facilities for the new pen.