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[[Image:Logo-Stilus.svg|center|300px|Pagliero Logo]]

[[Image:Logo-Stilus.svg|center|300px|Pagliero Logo]]

The [[Pagliero]] brand was founded in 1917 by ''Luigi Pagliero'' in Settimo Torinese, and it is between the few Italian hystorical brand still active. Although the birth of the company is very old, the production of pens is much less, and is believed to be started only in the '20s. The company was mainly active in the production of mid-range fountain pens, also for others brands, and used a wide variety of names (such as [[Red Circle]], [[Plevonia]], [[Condor]], [[Stilnova]], [[Fulgens]]) for its own models.  

The [[Pagliero]] brand was founded in 1917 by ''Luigi Pagliero'' in Settimo Torinese, and it is between the few Italian hystorical brand still active. Although the birth of the company is very old, the production of pens is much less, and is believed to be started only in the '20s. The company was mainly active in the production of mid-range fountain pens, also for others brands, and used a wide variety of names (such as [[Red Circle]], [[Plevonia]], [[Condor]], [[Stilnova]], [[Fulgens]]) for its own models.

The production, although it was mainly directed to the low tiers, is characterized by a rather good overall quality, but the scale of production and the proliferation of brand names often makes this company, which also remains one of the most important on the Italian scene, less appreciated within the collector.{{Infobox_Brand|Pagliero}}

The production, although it was mainly directed to the low tiers, is characterized by a rather good overall quality, but the scale of production and the proliferation of brand names often makes this company, which also remains one of the most important on the Italian scene, less appreciated within the collector.{{Infobox_Brand|Pagliero}}

== History ==  

== History ==  

The ''Ditta Luigi Pagliero'' company, later renamed ''Fratelli Pagliero'' and then ''Luigi Pagliero e F.'' was founded by ''Luigi Pagliero'' in 1917 in Settimo Torinese, as a company working various materials (bone, horn, tortoiseshell, mother of pearl) for the production of everyday objects (buttons for the most part, but also combs, mouthpieces for pipes, etc..). With the fountain pens production boom of the '20s it was not too difficult for the company, which had already the necessary type of working machinery, to start producing and processing pens or parts of pens on behalf of other companies.<ref>Letizia Jacopini in his book of reports relations with [[Aurora]] and with the ''Giacomazzi'' company in Settimo.</ref>  

The ''Ditta Luigi Pagliero'' company, later renamed ''Fratelli Pagliero'' and then ''Luigi Pagliero e F.'' was founded by ''Luigi Pagliero'' in 1917 in Settimo Torinese, as a company working various materials (bone, horn, tortoiseshell, mother of pearl) for the production of everyday objects (buttons for the most part, but also combs, mouthpieces for pipes, etc..). With the fountain pens production boom of the '20s it was not too difficult for the company, which had already the necessary type of working machinery, to start producing and processing pens or parts of pens on behalf of other companies.<ref>Letizia Jacopini in his book of reports relations with [[Aurora]] and with the ''Giacomazzi'' company in Settimo.</ref>

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Fountain pens production by Pagliero is believed to have started in the '20s with the use of [[celluloid]], which was also used for the buttons and some of the other objects produced by the compan. It became the main company product only since the '30s. The company's choice was, however, to address the economic production of mid-range pens or even committed production for other companies or for promotional purposes, focusing on the expansion with a very wide distribution network.  

Fountain pens production by Pagliero is believed to have started in the '20s with the use of [[celluloid]], which was also used for the buttons and some of the other objects produced by the compan. It became the main company product only since the '30s. The company's choice was, however, to address the economic production of mid-range pens or even committed production for other companies or for promotional purposes, focusing on the expansion with a very wide distribution network.  

The production sees as its most important brand in the '30s the [[Red Circle]], registered in 1934, which was promoted with an extensive advertising campaign. This was followed by a great variety of other brands, such as [[Regale]], [[Stilnova]], [[Condor]]. The lower end was marked instead ''[[Vereletta]]'' (or even ''[[Verelite]]'' or ''[[Verelyte]]''), while under the [[Plevonia]] brand name were produced some high-end pens. Unfortunately there are no reliable data about the production between the years '30s and '40s.

The production sees as its most important brand in the '30s the [[Red Circle]], registered in 1934, which was promoted with an extensive advertising campaign. This was followed by a great variety of other brands, such as [[Regale]], [[Stilnova]], [[Condor]]. The lower end was marked instead ''[[Vereletta]]'' (or even ''[[Verelite]]'' or ''[[Verelyte]]''), while under the [[Plevonia]] brand name were produced some high-end pens. Unfortunately there are no reliable data about the production between the years '30s and '40s.

In 1937 the company was restructured and changed its name in ''Luigi Pagliero e F.'', and in 1939 was registered as trademark the acronym ''LPF'' inscribed in a rhombus ({{Marchio|58632}}). The best known brand of this period was [[Stilnova]], which was used from the late '30s until the postwar period. The initial [[Stilnova]] production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked ''Stilnova''. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a [[button filler]].

In 1937 the company was restructured and changed its name in ''Luigi Pagliero e F.'', and in 1939 was registered as trademark the acronym ''LPF'' inscribed in a rhombus ({{Marchio|58632}}). The best known brand of this period was [[Stilnova]], which was used from the late '30s until the postwar period. The initial [[Stilnova]] production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked ''Stilnova''. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a [[button filler]].

From this period there also the pens marked [[Plevonia]], which are the most valuable production of the company. These pens were made in ringed transparent cellulois, as a clear imitation of [[Vacumatic]], from which they also copied the filling system. Were produced in two versions (with three rings or with a band and two rings), but in one size. They were equipped with gold nib marked ''Plevonia'' and ''585''.  

From this period there also the pens marked [[Plevonia]], which are the most valuable production of the company. These pens were made in ringed transparent cellulois, as a clear imitation of [[Vacumatic]], from which they also copied the filling system. Were produced in two versions (with three rings or with a band and two rings), but in one size. They were equipped with gold nib marked ''Plevonia'' and ''585''.  

[[Image:Fulgens-Ringed-Gray.jpg|thumb|A [[Fulgens]]]]

[[Image:Fulgens-Ringed-Gray.jpg|thumb|A [[Fulgens]]]]

There are few precise data about the timing and the models produced after the war, but it is known that in 1955 the company acquired the [[Stilus]] brand ({{Marchio|126664}}) producing some pens. Other trademarks registered by the company in the '50s are ''Ever-Roll'', ''Stilnova'', ''Condor'', ''Fulgens'',  ''Secolgraf'', ''Verelyte''. The company was one of the few to be able to adapt its production to the use of new materials (plastic resins) and to survive the disposable ballpoint era, and always remaining in the lower-price end of the market managed to survive the crisis that wiped out most of the historic Italian producers.

There are few precise data about the timing and the models produced after the war, but it is known that in 1955 the company acquired the [[Stilus]] brand ({{Marchio|126664}}) producing some pens. Other trademarks registered by the company in the '50s are ''Ever-Roll'', ''Stilnova'', ''Condor'', ''Fulgens'',  ''Secolgraf'', ''Verelyte''. The company was one of the few to be able to adapt its production to the use of new materials (plastic resins) and to survive the disposable ballpoint era, and always remaining in the lower-price end of the market managed to survive the crisis that wiped out most of the historic Italian producers.

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==External references==

==External references==

* http://www.tryphon.it/pens/photo.htm

* http://www.tryphon.it/pens/photo.htm

* http://www.tryphon.it/pens/history.htm

* http://www.tryphon.it/pens/history.htm

 

[[Category:Translated Pages]]

[[Category:Translated Pages]]