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The company officially took the name [[Bayard]] only in 1934, when the ''Panic Frères & Co.'' was renamed in ''Stylo Bayard''. The company had its origins in the late years of 1800, starting from the activities of a Parisian bookseller, ''Etienne Forbin'', who in 1903 took the reselling rights of various American writing instruments producers. In 1912 he registered the trademark [[Bayard]]. In 1922 the Forbin grandchildrens resumed the work of their grandfather founding the ''Société Panic Frères'' and started a fountain pens production. But for marketing reasons, they used as trademark the name of the medieval knight [http://fr.wikipedia.org/wiki/Pierre_Terrail_de_Bayard Pierre Terrail de Bayard], that was an hero of the wars in the medieval Italy, considered as the image of the knight without fear and without blemish.
 
The company officially took the name [[Bayard]] only in 1934, when the ''Panic Frères & Co.'' was renamed in ''Stylo Bayard''. The company had its origins in the late years of 1800, starting from the activities of a Parisian bookseller, ''Etienne Forbin'', who in 1903 took the reselling rights of various American writing instruments producers. In 1912 he registered the trademark [[Bayard]]. In 1922 the Forbin grandchildrens resumed the work of their grandfather founding the ''Société Panic Frères'' and started a fountain pens production. But for marketing reasons, they used as trademark the name of the medieval knight [http://fr.wikipedia.org/wiki/Pierre_Terrail_de_Bayard Pierre Terrail de Bayard], that was an hero of the wars in the medieval Italy, considered as the image of the knight without fear and without blemish.
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I modelli iniziali erano le classiche penne cilindriche in ebanite nera cesellata o marmorizzata rossa e nera, con [[caricamento a contagocce]] e [[safety]]; vennero inoltre prodotti modelli di lusso con rivestimento in oro o argento. Le penne vennero pubblicizzate ricorrendo alla figura di un cavaliere che aveva come scudo un pennino e come lancia una penna, la pubblicità sosteneva che le penne [[Bayard]] non temevano la concorrenza o rimproveri sulla qualità. I pennini di questi primi modelli venivano marcati con la sigla ''PF'' (da ''Panici Frères'') tranne quelli dei modelli di punta che erano marcati con la scritta ''Bayard'', che invece veniva normalmente riportata sui fusti delle penne.
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The initial models were the classic pens in [[BCHR|chased]] or [[mottled]] hard rubber, made in cylindrical shapes with the classical [[eyedropper filler|eyedropper]] or [[safety]] filling system. There were also luxury models with gold or silver [[overlay]]s. The pens were advertised using the figure of a knight who had a nib as a shield and a pen as a spear; the advertising claimed that the [[Bayard]] pens did not feared competition or remarks on their quality. The nibs of these first models were marked with the symbol PF (standing for ''Panici Frères'') except for the top models that had the nib marked with the word ''Bayard'', which otherwise was normally reported on the pen body.
    
Nel 1927 vennero introdotti i primi modelli con [[caricamento a levetta]], suddivisi nel 1930 in due serie, la ''Normal'' e la ''De Luxe''. Alla fine degli anni '20 l'azienda iniziò anche a produrre i primi modelli in celluloide, e lanciò la serie '''446''', in verde giada, rubino e lapislazzuli, dotata di uno speciale fondello rimovibile che poteva essere sostituito per usare la penna su un portapenne da tavolo.
 
Nel 1927 vennero introdotti i primi modelli con [[caricamento a levetta]], suddivisi nel 1930 in due serie, la ''Normal'' e la ''De Luxe''. Alla fine degli anni '20 l'azienda iniziò anche a produrre i primi modelli in celluloide, e lanciò la serie '''446''', in verde giada, rubino e lapislazzuli, dotata di uno speciale fondello rimovibile che poteva essere sostituito per usare la penna su un portapenne da tavolo.