Modifiche

Jump to navigation Jump to search
nessun oggetto della modifica
Riga 19: Riga 19:  
[[Image:Onoto-3xxx-Open.jpg|left|thumb|An early [[Onoto]] model]]
 
[[Image:Onoto-3xxx-Open.jpg|left|thumb|An early [[Onoto]] model]]
   −
Earliest [[Onoto]] pen were made in [[BCHR|black chased hard rubber]], with ''[[overfeed]]'' nibs and produced in two sizes, the [[Onoto 3000|N]] and the [[Onoto 2000|O]] which later were called [[Onoto 3000|3000]] and [[Onoto 2000|2000]]. The early models were produced in different colors and materials: to [[BCHR |black chased hard rubber]] were added models in [[mottled|red/black marbled hard rubber]], in red chased hard rubber, and also models [[overlay]] models in silver or gold, decorated with [[filigree]] or [[engine turned]]; their prices ranged from half to 5 guineas. The  [[Onoto 3000|N]] model remained in production for over 30 years until [[1939]], with little changes apart from the replacement of the original ''[[overfeed]]'' nib with an ordinary one.  
+
Earliest [[Onoto]] pen were made in [[BCHR|black chased hard rubber]], with ''[[overfeed]]'' nibs and produced in two sizes, the [[Onoto 3000|N]] and the [[Onoto 2000|O]] which later were called [[Onoto 3000|3000]] and [[Onoto 2000|2000]]. The early models were produced in different colors and materials: to [[BCHR |black chased hard rubber]] were added models in [[mottled|red/black marbled hard rubber]], in red chased hard rubber, and also [[overlay]] models in silver or gold, decorated with [[filigree]] or [[guilloché]]; their prices ranged from half to 5 guineas. The  [[Onoto 3000|N]] model remained in production for over 30 years until [[1939]], with little changes apart from the replacement of the original ''[[overfeed]]'' nib with an ordinary one.  
    
Given the pen success it was marketed also in France and in [[1909]] a branch was open in New York. But despite these fountain pen being much better from the technical point of view than the american competing models, the [[De La Rue]] did not make significant efforts to publicize its products in the high competitive U.S. market, not having a significant success. In the same year are cited some new models named ''Empire'', ''Elfin'' and ''Express''.
 
Given the pen success it was marketed also in France and in [[1909]] a branch was open in New York. But despite these fountain pen being much better from the technical point of view than the american competing models, the [[De La Rue]] did not make significant efforts to publicize its products in the high competitive U.S. market, not having a significant success. In the same year are cited some new models named ''Empire'', ''Elfin'' and ''Express''.
Riga 43: Riga 43:  
After the war production resumed at full speed only since [[1947]] with the reintroduction of a new [[Magna]] series, some of which were [[lever filler]]. In the same period were also introduced a new set of pearly marbled pens. But at that rime the company had lost all its innovation capacity, and continued to produce economic [[lever filler]] pens substantially following market trends with the [[Onoto Penmaster]] an [[hooded nib]] pen with metal cap. They also went in the ballpen market.  
 
After the war production resumed at full speed only since [[1947]] with the reintroduction of a new [[Magna]] series, some of which were [[lever filler]]. In the same period were also introduced a new set of pearly marbled pens. But at that rime the company had lost all its innovation capacity, and continued to produce economic [[lever filler]] pens substantially following market trends with the [[Onoto Penmaster]] an [[hooded nib]] pen with metal cap. They also went in the ballpen market.  
   −
Like happened with other big producers, competition from disposable ballpoint dealt a mortal blow to the company, the latest significant product was the [[Onoto K]] of [[1955]], a [[piston filler]] pen with [[hooded nib]], visible tank and friction cap, produced in different versions. In [[1958]] pens production by the [[De La Rue]] finally ceased with the closing of the Strathendry factory occurred February 27, 1958. The production however continued for some years, until [[1963]], in Australia, where the ''Backer Norman'' and the ''Longhurst Pty Ltd.'' who managed [[Onoto]] distribution for 32 years, took over the brand. Like many other historic brands also [[Onoto]] was brought back to light in recent times for the production of modern fountan pens.
+
Come per gli altri grandi produttori la concorrenza della penna a sfera usa e getta assestò un colpo mortale all'azienda, l'ultimo modello significativo prodotto fu la [[Onoto K]] del [[1955]], una penna con [[caricamento a stantuffo]] con pennino coperto e serbatoio visibile e cappuccio a incastro, prodotta in diverse versioni. Nel [[1958]] la produzione di penne da parte della [[De La Rue]] cessò definitivamente con la chiusura dello stabilimento di Strathendry avvenuta il 27 febbraio 1958. La produzione comunque proseguì per qualche anno, fino al [[1963]], in Australia dove la ''Norman Backer'' e la ''Longhurst Pty Ltd.'' che avevano curato la distribuzione delle [[Onoto]] per 32 anni rilevarono la produzione. Come molti altri marchi storici anche la [[Onoto]] è stata riportata alla luce in tempi recenti per la produzione di penne moderne.
    
{{BrandChrono|Onoto}}
 
{{BrandChrono|Onoto}}

Menu di navigazione