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<noinclude>German company, based in Pforzheim. Founded in [[1900]]<ref>for the date we take as reference [http://www.fountainpennetwork.com/forum/index.php?/topic/228874-could-someone-tell-me-anything-about-this-pen this FPN thread] and not the 1899 mentioned by other sites and by the Lambrou book.</ref> it is known for metal working.  It is also known for the production of pens with high quality [[overlay]] in rolled gold metal or silver, which were also used by other manufacturers for their models. It is also believed to be the producer of most [[overlay]]s used by [[Montblanc]] in the '20s and '30s.  
 
<noinclude>German company, based in Pforzheim. Founded in [[1900]]<ref>for the date we take as reference [http://www.fountainpennetwork.com/forum/index.php?/topic/228874-could-someone-tell-me-anything-about-this-pen this FPN thread] and not the 1899 mentioned by other sites and by the Lambrou book.</ref> it is known for metal working.  It is also known for the production of pens with high quality [[overlay]] in rolled gold metal or silver, which were also used by other manufacturers for their models. It is also believed to be the producer of most [[overlay]]s used by [[Montblanc]] in the '20s and '30s.  
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The company, however, is much better known for its production of mechanical pencils are able to maintain and use various mines in different colors, marketed under the [[Norma]] brand. There are present in many advertising, like those that are listed below.  In [[1930]] a foreign branch under the name of [[Fendograph]] was founded in Milan, which produced high quality [[overlay]] pens.  
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The company, however, is much better known for its production of mechanical pencils are able to maintain and use various mines in different colors, marketed under the [[Norma]] brand. There are present in many advertising, like those that are listed below.  Around [[1930]]<ref>according to Letizia Jacopini book, that reports the beginning of '30s.</ref> a foreign branch under was founded in Milan (as ''"Fratelli Fend di E. Fend"''), which produced good [[safety]] pens (company was active in the [[overlay]] production) distributed under the name of [[Fendograph]].  
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Also in the '30s in the United States was present with the [[Norma]] brand the company ''Norma Multicolor, Inc., New York, NY'', also producing mechanical pencils. It remained active until [[1967]]. In the '50s it produced models made ​​entirely of metal. It's unknown whether it is a branch or not, but it seems more likely to be a completely different company.
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Sempre negli anni '30 era presente con il marchio [[Norma]] negli Stati Uniti, la ''Norma Multicolor, Inc., New York, NY'', dove rimase attiva fino al [[1967]], è stato ipotizzato che si trattasse anche in questo caso di una filiale della Fend tedesca, ma l'ipotesi più accreditata è che si tratti di una azienda completamente diversa nata negli Stati Uniti. Negli anni '50 produsse modelli costruiti completamente in metallo. La ''Norma Multicolor'' cessò le attività nel [[1971]].
    
Known models: ''Fend Norma'' with a particular conical nib.   
 
Known models: ''Fend Norma'' with a particular conical nib.   

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