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The company, however, is much better known for its production of mechanical pencils are able to maintain and use various mines in different colors, marketed under the [[Norma]] brand. There are present in many advertising, like those that are listed below.  In [[1930]] a foreign branch under the name of [[Fendograph]] was founded in Milan, which produced high quality [[overlay]] pens.

The company, however, is much better known for its production of mechanical pencils are able to maintain and use various mines in different colors, marketed under the [[Norma]] brand. There are present in many advertising, like those that are listed below.  Around [[1930]]<ref>according to Letizia Jacopini book, that reports the beginning of '30s.</ref> a foreign branch under was founded in Milan (as ''"Fratelli Fend di E. Fend"''), which produced good [[safety]] pens (company was active in the [[overlay]] production) distributed under the name of [[Fendograph]].