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[[Image:Logo-Pagliero.svg|center|320px|Pagliero Logo]]

[[Image:Logo-Pagliero.svg|center|320px|Pagliero Logo]]

The [[Pagliero]] brand was founded in [[1917]] by ''Luigi Pagliero'' in Settimo Torinese, and it is between the few Italian hystorical brand still active. Although the birth of the company is very old, the production of pens is much less, and is believed to be started only in the '20s. The company was mainly active in the production of mid-range fountain pens, also for others brands, and used a wide variety of names (such as [[Red Circle]], [[Plevonia]], [[Condor]], [[Stilnova]], [[Fulgens]]) for its own models.  

La [[Pagliero]], fondata a Settimo Torinese nel [[1917]] da ''Luigi Pagliero'', è una delle poche aziende italiane storiche ancora attive. Benché la nascita dell'azienda sia molto antica, la produzione di penne lo è molto meno, e si ritiene sia iniziata stabilmente solo negli anni '20. La ditta era attiva soprattutto nella produzione di fascia media, e per conto di altri, ed ha utilizzato una grandissima varietà di marchi (come [[Red Circle]], [[FERT]], [[Regale]], [[Plevonia]], [[Condor]], [[Stilnova]], [[Fulgens]]).  

The production, although it was mainly directed to the low tiers, is characterized by a rather good overall quality, but the scale of production and the brand names proliferation often makes this company, which also remains one of the most important on the Italian scene, less appreciated within the collectors.{{Infobox_Brand|Pagliero}}{{BrandData|Founder=Luigi Pagliero|Trademarks=Red Circle, Stilnova, Plevonia, Condor, Verelyte, Fulgens|Date=1917|Place=Settimo Torinese|Country=IT}}

La produzione, nonostante sia stata prevalentemente indirizzata alle fasce medio basse, si contraddistingue per una qualità generale piuttosto buona, ma la vastità della produzione e la moltiplicazione dei marchi rende spesso questa azienda, che peraltro resta una delle più importanti del panorama italiano, meno apprezzata in ambito collezionistico.{{Infobox_Marca|Pagliero}}{{BrandData|Founder=Luigi Pagliero|Trademarks=Red Circle, Stilnova, Plevonia, Condor, Verelyte, Fulgens, Regale, FERT|Date=1917|Place=Settimo Torinese|Country=IT}}

== History ==  

== Storia ==  

The ''Ditta Luigi Pagliero'' company, later renamed ''Fratelli Pagliero'' and then ''Luigi Pagliero e F.'' was founded by ''Luigi Pagliero'' in [[1917]]<ref>that's the date, according to Letizia Jacopini, but there is trace of an early activity on button production with a trademark registered as back as 1902 ({{Marchio|5454}}).</ref> in Settimo Torinese, as a company working various materials (bone, horn, tortoiseshell, mother of pearl) for the production of everyday objects (buttons for the most part, but also combs, mouthpieces for pipes, etc..). With the fountain pens production boom of the '20s it was not too difficult for the company, which had already the necessary type of working machinery, to start producing and processing pens or parts of pens on behalf of other companies.<ref>Letizia Jacopini in his book of reports relations with [[Aurora]] and with the [[Giacomazzi]] company in Settimo.</ref>  

The ''Ditta Luigi Pagliero'' company, later renamed ''Fratelli Pagliero'' and then ''Luigi Pagliero e F.'' was founded by ''Luigi Pagliero'' in [[1917]]<ref>that's the date, according to Letizia Jacopini, but there is trace of an early activity on button production with a trademark registered as back as 1902 ({{Marchio|5454}}).</ref> in Settimo Torinese, as a company working various materials (bone, horn, tortoiseshell, mother of pearl) for the production of everyday objects (buttons for the most part, but also combs, mouthpieces for pipes, etc..). With the fountain pens production boom of the '20s it was not too difficult for the company, which had already the necessary type of working machinery, to start producing and processing pens or parts of pens on behalf of other companies.<ref>Letizia Jacopini in his book of reports relations with [[Aurora]] and with the [[Giacomazzi]] company in Settimo.</ref>  

In [[1936]]<ref>Letizia Jacopini reports 1937 in her book, but [[:File:1936-09-Pagliero-Brochure-InternoCentro.jpg|this brochure]] dated 1936 clearly shows that the new name was in use already in that year.</ref>  the company was restructured and changed its name in ''Luigi Pagliero e F.'', and in [[1939]] was registered as trademark the acronym ''LPF'' inscribed in a rhombus ({{Marchio|58632}}). The best known brand of this period was [[Stilnova]], which was used from the late '30s until the postwar period. The initial [[Stilnova]] production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked ''Stilnova''. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a [[button filler]].

In [[1936]]<ref>Letizia Jacopini reports 1937 in her book, but [[:File:1936-09-Pagliero-Brochure-InternoCentro.jpg|this brochure]] dated 1936 clearly shows that the new name was in use already in that year.</ref>  the company was restructured and changed its name in ''Luigi Pagliero e F.'', and in [[1939]] was registered as trademark the acronym ''LPF'' inscribed in a rhombus ({{Marchio|58632}}). The best known brand of this period was [[Stilnova]], which was used from the late '30s until the postwar period. The initial [[Stilnova]] production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked ''Stilnova''. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a [[button filler]].

[[File:Plevonia-Ringed-Brown-Vac-Capped.jpg|thumb|Photo of a [[Plevonia]] pen, [[Vacumatic]] style]]

[[File:1936-09-Pagliero-Brochure-ExternMid.jpg|thumb|Una brochure del 1936]]

 

 

La produzione delle [[FERT]] veniva attribuita alla [[Aurora]], probabilmente per l'utilizzo di questa sigla, acronimo del motto Savoia ''"Fortitudo Eius Rhodum Tenuit"'', su una [[R.A.]] prodotta per le campagne del ''Touring Club Italiano''.<ref>Letizia Jacopini nel suo testo parla di "probabile" produzione [[Aurora]], senza ulteriori riferimenti, e pur esistendo diverse registrazioni del marchio ''"F.E.R.T."'', nessuna è riconducibile a delle penne stilografiche e l'unica con una remota attinenza è quella della ''"Fabbrica Emilio Roggieri Torino"'' per "pennelli, smalti, vernici e colori, articoli affini"</ref> La brochure citata permette di datare con maggior precisione l'utilizzo di questo marchio da parte della ''Pagliero'' a partire dal 1936, e ne da una attribuzione precisa, pur restando incerto il significato della sigla ''"FERT"''.

From this period there also the pens marked [[Plevonia]], which are the most valuable production of the company. These pens were made in ringed transparent cellulois, as a clear imitation of [[Vacumatic]], from which they also copied the filling system.<ref>they have inscripted the patent {{Cite patent|IT|329230}}.</ref> Were produced in two versions (with three rings or with a band and two rings), but in one size. They were equipped with gold nib marked ''Plevonia'' and ''585''.  

From this period there also the pens marked [[Plevonia]], which are the most valuable production of the company. These pens were made in ringed transparent cellulois, as a clear imitation of [[Vacumatic]], from which they also copied the filling system.<ref>they have inscripted the patent {{Cite patent|IT|329230}}.</ref> Were produced in two versions (with three rings or with a band and two rings), but in one size. They were equipped with gold nib marked ''Plevonia'' and ''585''.  

The [[Stilnova]] production continued even after the war, with a set of economic models, in more streamlined lines and with simple decorations. These are usually in ogival celluloid pens, produced as well as with the [[button filler]] of the previous models,or with [[lever filler]] and [[piston filler]].

The [[Stilnova]] production continued even after the war, with a set of economic models, in more streamlined lines and with simple decorations. These are usually in ogival celluloid pens, produced as well as with the [[button filler]] of the previous models,or with [[lever filler]] and [[piston filler]].