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Riga 1:
Riga 1: − <noinclude>{{Infobox_Brand|Uhlmann's Eterno}}</noinclude> [[Image:UhlmannEterno-Overlay-Capped.jpg|thumb|An ''Uhlmann's Eterno''.]]+ − ''Uhlmann's Eterno'' was founded in Milan by ''Emil Uhlmann'' in [[1902]] as a company dedicated to productions of rolled gold overlays for different objects, as also mechanical pencils. Although it was on the market from the 1900 beginnings, general opinion was that it entered fountain pen production around the first half of '20s, by marketing some [[safety]] or [[eyedropper filler]] had rubber pen, using parts imported by Germany. + + + − In realtà le attività dell'azienda nel campo delle stilografiche originano negli anni '10, dato che oltre al marchio ''Eterno'' ({{Marchio|12335}}) fin dal [[1912]] ''Emil Uhlmann'' registrò i marchi [[Famos]] ({{Marchio|12938}}) e ''The Royal'' ({{Marchio|14896}}) che contengono un riferimento esplicito alle ''fountain pen''. Dato che difficilmente si registra un marchio per qualcosa che non si vende, questo consente di attribuire alla ''Uhlmann's Eterno'' il titolo di più antico produttore italiano.+ − La produzione iniziale a marchio ''Uhlmann's Eterno'' ricorda comunque molto da vicino i modelli tedeschi ed americani dello stesso periodo, le penne riportavano la incisione del nome dell'azienda sul corpo della penna, insieme a quella del logo, costituito da un triangolo con un occhio al suo interno. Anche i pennini erano marcati con la dicitura ''Uhlmann's Eterno'' posta su due righe inframmezzate dallo stesso logo. + − [[Image:UhlmannEterno-Overlay-Nib.jpg|thumb|left|Pennino con marchio ''Uhlmann's Eterno''.]]+ − Nello stesso periodo iniziano a comparire sui cataloghi dell'azienda anche i primi modelli [[overlay|rivestiti]], che risultarono di buona qualità, sia per le lavorazioni più semplici con motivi geometrici incisi a macchina con alternanza di superfici lisce o satinate, che per le lavorazioni più raffinate con motivi floreali realizzati a sbalzo o con decorazioni smaltate in diversi colori. Anche queste penne venivano marchiate con il nome dell'azienda, o più semplicemente con la sola dicitura ''Eterno'', talvolta accompagnata dal logo.+ − + − All'inizio degli anni '30 l'azienda cambiò ragione sociale in ''Industria Reclame L. Uhlmann'' spostando la sede da Via Moscova 14 a Via Piave 7, in questo periodo l'azienda si affermò nella produzione di oggetti e strumenti di scrittura personalizzabili a scopo pubblicitario, promossi attraverso cataloghi illustrati. La gamma di articoli personalizzabili era molto vasta e comprendeva penne di probabile origine tedesca di scarsa qualità. A queste si aggiungeva però una produzione di penne marcate ''Uhlmann's Eterno'' o ''Eterno'' di buona qualità, come modelli ''[[Flat top]]'' in celluloide a [[pulsante di fondo]] di chiara imitazione della [[Duofold]]. + − Nella seconda metà degli anni '30 la produzione venne ristilizzata secondo i dettami delle nuove tendenze, vennero prodotte delle nuove penne in celluloide anellata o marmorizzata di varie colorazioni, denominate ''Penne Lusso Extra'' sia in forme tonda che sfaccettate, e dotate di [[caricamento a levetta]], a queste si aggiunsero penne in celluloide anellata trasparente con caricamento a [[siringa rovesciata]] molto simili alle [[Maxima]] della [[Ancora]].+ − + − + − <noinclude>+ − + + + + − + − [[Category:Marche]]+ − [[Category:Italia]] − [[Category:Secondary brand]] − </noinclude>
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''Uhlmann's Eterno'' is probably the first Italian fountain pens manufacturer. The company was founded in Milan in 1902 by ''Emil Uhlmann'', but there are evidences of his activities in the field of fountain pen production since 1912, with the registration of some trademarks explicitly related to "fountain pen".
Although it is less known than other brands that are self-appointing the title of first fountain pens producer in Italy (like [[Nettuno]], [[Montegrappa]] or [[Tibaldi]]), the company had an high quality production, which has little to envy to the most famous brands born after her.{{Infobox_Brand|Uhlmann's Eterno}}{{BrandData|Founder=Emil Uhlmann|Place=Milano|Date=1902|ProdDate=1912|Country=IT}}
== History ==
[[Image:Uhlmann-Retrattile-Laminata-Capped.jpg|thumb|An ''Uhlmann's Eterno''.]]
''Uhlmann's Eterno'' was founded in Milan by ''Emil Uhlmann'' in [[1902]]<ref>in some invoices (like [[:File:1932-09-UhlmannsEterno-Invoice.jpg|this one]]) this year is reported by the wording ''"casa fondata nel 1902"'', and also if the fountain pen production is not sure in this year, we assume it as the foundation one.</ref> as a company dedicated to productions of rolled gold overlays for different objects, as also mechanical pencils. Although it was on the market from the 1900 beginnings, general opinion was that it entered fountain pen production around the first half of '20s, by marketing some [[safety]] or [[eyedropper filler]] hard rubber pen, using parts imported from Germany.
But in fact the company activities in the fountain pens field originated in the '10s, because since [[1912]] ''Emil Uhlmann'' registered, as well as the ''Eterno'' trademark ({{Marchio|12335}}) also the [[Famos]] ({{Marchio|12938}}) and ''The Royal'' ({{Marchio|14896}}) trademarks containing explicit references to ''fountain pens''. Since it is unreasonable to register a trademark for something that is not sold, this consent to attribute to ''Uhlmann's Eterno'' the title of the oldest Italian manufacturer. A further confirmation comes from the advertising postcard offered for sale on a website for a [[safety]] model [[Eterno No 6]], on one side of which appears written 1908.
The ''Uhlmann's Eterno'' initial production brand recalled very closely the Germans and Americans models of the same period. Their pens were engraved with the company name on the barrel, along with its the logo, consisting of a triangle with an eye on the inside. Even the nibs were marked with the words ''Uhlmann's Eterno'' on two lines interspersed by the same logo, also made as a simple rayed triangle in earlier models, and such a kind of logo was registered in 1940 ({{Marchio|62397}}).
[[Image:Uhlmann-Retrattile-Laminata-Nib.jpg|thumb|left|An ''Uhlmann's Eterno'' marked nib.]]
[[Image:UhlmannEterno-Overlay-Posted-2.jpg|thumb|Una ''Uhlmann's Eterno'' laminata.]]
At the same time started to appear on the company catalogs firsts [[overlay]] models, which were good quality. They had both simple engine turned pattern engraved with alternating smooth or satin surfaces, or more refined metal works with embossed floral motifs or with enamel decorations in different colors. Even these pens were marked with the company name , or just with the single word ''Eterno'', sometimes accompanied by the logo.
[[File:UhlmannEterno-Overlay-AbstractPattern-NormClip-Capped.jpg|thumb|An ''Uhlmann's Eterno'' [[overlay]].]]
In the early 30s<ref>more precisely between September 1932 (by [[:File:1932-09-UhlmannsEterno-Invoice.jpg|this invoice]] date having the old name and headquarters in Via Pompeo Litta 7) and May 1938 (by this [[:File:1938-05-UhlmannsEterno-Invoice.jpg|other invoice]] with the new name and the new address.</ref> the company changed its name in ''Industria Reclame L. Uhlmann'' moving the seat from Via Moscova 14 to Via Piave 7. During this period the company established itself in the production of stationery objects and writing instruments customized for advertising purposes, promoted through illustrated catalogs. The range of customizable items was very extensive and included poor quality pens, probably coming from Germany. To these however was added a good quality production, marked ''Uhlmann's Eterno'' or only ''Eterno'', with [[button filler]] celluloid ''[[Flat top]]'' models, clear imitation of the [[Duofold]].
===Riferimenti esterni===
In the second half of the '30s production was restyled according to the new trends, new pens were produced in ringed or marbled celluloid in different colors, known as ''Penne Lusso Extra'' in both round or faceted form with [[lever filler]]. To these pens were added some other [[plunger filler]] models in ringed transparent celluloid, very similar to [[Ancora]] [[Maxima]].
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{{BrandChrono|Uhlmann's Eterno}}
===Note===
==External references==
* none at the moment
==Notes==
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{{BrandData|Founder=Emil Uhlmann|Place=Milano|Date=1902|ProdDate=1912|Country=IT}}
{{CategorizeBrand|Italia}}