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[[Image:Uhlmann-Retrattile-Laminata-Capped.jpg|thumb|An ''Uhlmann's Eterno''.]]

[[Image:Uhlmann-Retrattile-Laminata-Capped.jpg|thumb|An ''Uhlmann's Eterno''.]]

''Uhlmann's Eterno'' was founded in Milan by ''Emil Uhlmann'' in [[1902]]<ref>in some invoices (like [[:File:UhlmannsEterno-Invoice-1932-09.jpg|this one]]) this year is reported by the wording ''"casa fondata nel 1902"'', and also if the fountain pen production is not sure in this year, we assume it as the foundation one.</ref> as a company dedicated to productions of rolled gold overlays for different objects, as also mechanical pencils. Although it was on the market from the 1900 beginnings, general opinion was that it entered fountain pen production around the first half of '20s, by marketing some [[safety]] or [[eyedropper filler]] hard rubber pen, using parts imported from Germany.  

''Uhlmann's Eterno'' was founded in Milan by ''Emil Uhlmann'' in [[1902]]<ref>in some invoices (like [[:File:1932-09-UhlmannsEterno-Invoice.jpg|this one]]) this year is reported by the wording ''"casa fondata nel 1902"'', and also if the fountain pen production is not sure in this year, we assume it as the foundation one.</ref> as a company dedicated to productions of rolled gold overlays for different objects, as also mechanical pencils. Although it was on the market from the 1900 beginnings, general opinion was that it entered fountain pen production around the first half of '20s, by marketing some [[safety]] or [[eyedropper filler]] hard rubber pen, using parts imported from Germany.  

But in fact the company activities in the fountain pens field originated in the '10s, because since [[1912]] ''Emil Uhlmann'' registered, as well as the ''Eterno'' trademark ({{Marchio|12335}}) also the [[Famos]] ({{Marchio|12938}}) and ''The Royal'' ({{Marchio|14896}}) trademarks containing explicit references to ''fountain pens''. Since it is unreasonable to register a trademark for something that is not sold, this consent to attribute to ''Uhlmann's Eterno'' the title of the oldest Italian manufacturer.

But in fact the company activities in the fountain pens field originated in the '10s, because since [[1912]] ''Emil Uhlmann'' registered, as well as the ''Eterno'' trademark ({{Marchio|12335}}) also the [[Famos]] ({{Marchio|12938}}) and ''The Royal'' ({{Marchio|14896}}) trademarks containing explicit references to ''fountain pens''. Since it is unreasonable to register a trademark for something that is not sold, this consent to attribute to ''Uhlmann's Eterno'' the title of the oldest Italian manufacturer. A further confirmation comes from the advertising postcard offered for sale on a website for a [[safety]] model [[Eterno No 6]], on one side of which appears written 1908.

The ''Uhlmann's Eterno'' initial production brand recalled very closely the Germans and Americans models of the same period. Their pens were engraved with the company name on the barrel, along with its the logo, consisting of a triangle with an eye on the inside. Even the nibs were marked with the words ''Uhlmann's  Eterno'' on two lines interspersed by the same logo, also made as a simple rayed triangle in earlier models, and such a kind of logo was registered in 1940 ({{Marchio|62397}}).  

The ''Uhlmann's Eterno'' initial production brand recalled very closely the Germans and Americans models of the same period. Their pens were engraved with the company name on the barrel, along with its the logo, consisting of a triangle with an eye on the inside. Even the nibs were marked with the words ''Uhlmann's  Eterno'' on two lines interspersed by the same logo, also made as a simple rayed triangle in earlier models, and such a kind of logo was registered in 1940 ({{Marchio|62397}}).  

[[File:UhlmannEterno-Overlay-AbstractPattern-NormClip-Capped.jpg|thumb|An ''Uhlmann's Eterno'' [[overlay]].]]

[[File:UhlmannEterno-Overlay-AbstractPattern-NormClip-Capped.jpg|thumb|An ''Uhlmann's Eterno'' [[overlay]].]]

In the early 30s the company changed its name in ''Industria Reclame L. Uhlmann'' moving the seat from Via Moscova 14 to Via Piave 7. During this period the company established itself in the production of stationery objects and writing instruments customized for advertising purposes, promoted through illustrated catalogs. The range of customizable items was very extensive and included poor quality pens, probably coming from Germany. To these however was added a good quality production, marked ''Uhlmann's Eterno'' or only ''Eterno'', with [[button filler]] celluloid ''[[Flat top]]'' models, clear imitation of the [[Duofold]].  

In the early 30s<ref>more precisely between September 1932 (by  [[:File:1932-09-UhlmannsEterno-Invoice.jpg|this invoice]] date having the old name and headquarters in Via Pompeo Litta 7) and May 1938 (by this [[:File:1938-05-UhlmannsEterno-Invoice.jpg|other invoice]] with the new name and the new address.</ref> the company changed its name in ''Industria Reclame L. Uhlmann'' moving the seat from Via Moscova 14 to Via Piave 7. During this period the company established itself in the production of stationery objects and writing instruments customized for advertising purposes, promoted through illustrated catalogs. The range of customizable items was very extensive and included poor quality pens, probably coming from Germany. To these however was added a good quality production, marked ''Uhlmann's Eterno'' or only ''Eterno'', with [[button filler]] celluloid ''[[Flat top]]'' models, clear imitation of the [[Duofold]].  

In the second half of the '30s production was restyled according to the new trends, new pens were produced in ringed or marbled celluloid in different colors, known as ''Penne Lusso Extra'' in both round or faceted form with [[lever filler]]. To these pens were added some other [[plunger filler]] models in ringed transparent celluloid, very similar to [[Ancora]] [[Maxima]].

In the second half of the '30s production was restyled according to the new trends, new pens were produced in ringed or marbled celluloid in different colors, known as ''Penne Lusso Extra'' in both round or faceted form with [[lever filler]]. To these pens were added some other [[plunger filler]] models in ringed transparent celluloid, very similar to [[Ancora]] [[Maxima]].