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The failed investment in the production of the ballpoint pen was a fatal blow to the finances of the company, it sought a revival back in the consolidated market of fountain pen, and in 1948 commissioned to [http://en.wikipedia.org/wiki/Raymond_Loewy Raymond Loewy], a famous designer, the creation of a new pen, the [[Symphony]] model. But even this model did not have a great success and fortunes of [[Eversharp]] went gradually waning as its profits. The company ended up liquidating the production division to [[Parker]] in 1957. After that date shall remain only traces of the brand in the production, at the end of the '50s, of some economic pens for [[Parker]].
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The failed investment in the ballpoint pen production was a fatal blow to the finances of the company, it sought a revival back in its  fountain pen traditional market, and in [[1948]] commissioned to [http://en.wikipedia.org/wiki/Raymond_Loewy Raymond Loewy], a famous designer, the creation of a new pen, the [[Symphony]] model. But even this model did not had a great success and ''Eversharp'' went gradually waning as its profits. The company ended up liquidating the production division to [[Parker]] in [[1957]]. After that date only traces of the brand remain in the market, at the end of the '50s, for some economic pens made for [[Parker]].

Versione attuale delle 02:20, 4 feb 2013

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Definizione del messaggio (Eversharp)
L'investimento fallito nella produzione della penna a sfera fu un colpo fatale per le finanze della compagnia; essa cercò un rilancio tornando nel più consolidato mercato della penna stilografica, e nel [[1948]] commissionò a [http://en.wikipedia.org/wiki/Raymond_Loewy Raymond Loewy], un famoso stilista, il disegno di una nuova stilografica la [[Symphony]]; anche questa però non ebbe un gran successo e le fortune della Eversharp andarono progressivamente scemando, come i suoi profitti, fino alla liquidazione della divisione produttiva alla [[Parker]] nel [[1957]]. Dopo tale data restano solo tracce del marchio nella produzione, a fine anni '50, di alcune penne economiche per la [[Parker]].
TraduzioneThe failed investment in the ballpoint pen production was a fatal blow to the finances of the company, it sought a revival back in its  fountain pen traditional market, and in [[1948]] commissioned to [http://en.wikipedia.org/wiki/Raymond_Loewy Raymond Loewy], a famous designer, the creation of a new pen, the [[Symphony]] model. But even this model did not had a great success and ''Eversharp'' went gradually waning as its profits. The company ended up liquidating the production division to [[Parker]] in [[1957]]. After that date only traces of the brand remain in the market, at the end of the '50s, for some economic pens made for [[Parker]].

The failed investment in the ballpoint pen production was a fatal blow to the finances of the company, it sought a revival back in its fountain pen traditional market, and in 1948 commissioned to Raymond Loewy, a famous designer, the creation of a new pen, the Symphony model. But even this model did not had a great success and Eversharp went gradually waning as its profits. The company ended up liquidating the production division to Parker in 1957. After that date only traces of the brand remain in the market, at the end of the '50s, for some economic pens made for Parker.

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