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In that same period two other flagship sub-brands were also used directed towards two different market segments: the ''Excelsior'' brand for the second tier of medium quality pen production, and the ''Alpin'' brand used for cheaper pens produced for the lower end of the market, mainly students and schoolchildren.

In that same period<ref>the two trademarks and the new model appear in [[:File:1939-08-Bayard-Pricelist-Int.jpg|this price list]] of August 1939 </ref> the [[Le 4 de Bayard]], a new economic line cheaper than the [[Special 8]], was introduced and also two other flagship sub-brands were used directed towards two different market segments: the ''[[Excelsior]]'' brand for the second tier of medium quality pen production, and the ''[[Alpin]]'' brand used for cheaper pens produced for the lower end of the market, mainly students and schoolchildren.