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== History ==

== History ==

The [[SAFIS]] origins, which stands for ''"Società Anonima Fabbrica Italiana Stilografiche"'' have been unclear for long time. It was generally referred that [[SAFIS]] was established by a not better known Mr. Lattes in Turin, remaining active between 30s and 50s in Via Ormea. Recent findings in the records of the Chamber of Commerce reported that the company was founded  June 23, [[1926]] in Turin, under the name ''"Società Anonima Pennini King"'', although it is not clear when the name change took place.  

Le origini della [[SAFIS]], sigla che sta per ''Società Anonima Fabbrica Italiana Stilografiche'' sono state a lungo poco chiare. In genere si faceva riferimento alla [[SAFIS]] come fondata da tale signor Lattes a Torino, e rimasta in attività fra gli anni '30 e '50 in via Ormea. Risultanze nelle registrazioni della camera di commercio riportano che l'azienda è stata fondata a Torino il 23 giugno [[1926]] con la denominazione ''Società Anonima Pennini King'', ed il marchio ''The King'' risulta registrato dalla stessa in data 8 Novembre 1926 ({{MarchioLocale|Torino|1|269}}), ma la dicitura riporta come sede S. Secondo 33. Non si conosce una data precisa invece per il cambio di nome.  

[[Image:TheKing-Invoice-1932-10.jpg|thumb|A 1932 [[The King]] invoice.]]

[[Image:TheKing-Invoice-1932-10.jpg|thumb|A 1932 [[The King]] invoice.]]

The only recorded information is the original name of the company, ''"The King Società Anonima Torino"'' noted on the recently found invoice reported by side, which testifies to its continuing at least until [[1932]], although the seat, Via Petrarca 10,<ref>this address is also in the annals of the Politecnico di Torino [[1936]], as reported by Letizia Jacopini in his book ''"La storia della stilografica in Italia"''. </ref> is not the same quoted above, although a few blocks away. The same name appears in a catalog of this company (''"Società Anonima The King Torino"'') found at [[OMAS]] archives. <ref>as also reported by Letizia Jacopini in his book ''"La storia della stilografica in Italia"''.</ref> An upper limit on the other hand seems to be the [[1934]], for which there is registration of the [[Radius]] trademarks ({{Marchio|50489}}) by  ''"S.A.F.I.S. Soc. An. Fabbrica Italiana Stilografiche"''.

Another recorded information is the name of the company as ''"The King Società Anonima Torino"'' noted on the recently found invoice reported by side, which testifies to its continuing at least until [[1932]], although the seat, Via Petrarca 10,<ref>this address is also in the annals of the Politecnico di Torino [[1936]], as reported by Letizia Jacopini in his book ''"La storia della stilografica in Italia"''. </ref> is not the same quoted above, although a few blocks away. The same name appears in a catalog of this company (''"Società Anonima The King Torino"'') found at [[OMAS]] archives. <ref>as also reported by Letizia Jacopini in his book ''"La storia della stilografica in Italia"''.</ref> An upper limit on the other hand is the [[1934]], for which there is registration of the [[Radius]] trademarks ({{Marchio|50489}}) by  ''"S.A.F.I.S. Soc. An. Fabbrica Italiana Stilografiche"''.

Today you can say without a doubt that the origin of the brand is the one that leads back to the [[The King]] production and next to [[SAFIS]]. This was already what appeared to be from some oral testimony,<ref>again reference to Letizia Jacopini book ''"La storia della stilografica in Italia"'' that reports how Bruno Milocani and Emilio Pionzo witness the production shift from [[The King]] to [[Radius]] name in [[1935]] caused by the forced Italianisation policies of the fascist regime.</ref> where the transition would take place with the enactment of laws for the Italianisation of names promulgated by the fascist regime. In fact, the [[Radius]] brand ({{Marchio|50489}}) was deposited in 1934, which we take as the year of [[SAFIS]] rise.

Today you can say without a doubt that the origin of the brand is the one that leads back to the [[The King]] production and next to [[SAFIS]]. This was already what appeared to be from some oral testimony,<ref>again reference to Letizia Jacopini book ''"La storia della stilografica in Italia"'' that reports how Bruno Milocani and Emilio Pionzo witness the production shift from [[The King]] to [[Radius]] name in [[1935]] caused by the forced Italianisation policies of the fascist regime.</ref> where the transition would take place with the enactment of laws for the Italianisation of names promulgated by the fascist regime. In fact, the [[Radius]] brand ({{Marchio|50489}}) was deposited in 1934, which we take as the year of [[SAFIS]] rise.