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{{DISPLAYTITLE:Società Anonima Fabbrica Italiana Stilografiche}}

{{DISPLAYTITLE:Società Anonima Fabbrica Italiana Stilografiche}}

The company is one of the best Italian fountain pens manufacturers, with models with anything to envy in terms of quality of workmanship and beauty of celluloid, to those produced by other first tier brands. The initial production was made under the [[The King]] brand, which was partially maintained in the following years, when the company, after the name change,  produced its fountain pens under a variety of different trademark, among which [[Radius]] and [[Astura]]. The company had its best period between the 30s and 40s and ceased production in the late 50s, (but an exact date is not known). {{Infobox_Brand|SAFIS}}{{BrandData|Place=Torino|Date=1934-07-06|Country=IT|Trademarks=The King,Radius,Astura}}

 

The company is one of the best Italian fountain pens manufacturers, with models with anything to envy in terms of quality of workmanship and beauty of celluloid, to those produced by other first tier brands. The initial production was made under the [[The King]] brand, which was partially maintained in the following years, when the company, after the name change,  produced its fountain pens under a variety of different trademark, among which [[Radius]] and [[Astura]]. The company had its best period between the 30s and 40s and ceased production in the late 50s, (but an exact date is not known). {{Infobox_Brand|SAFIS}}

== History ==

== History ==

The [[SAFIS]] origins, which stands for ''Società Anonima Fabbrica Italiana Stilografiche'' have been unclear for long time. It was generally referred that [[SAFIS]] was established by a not better known Mr. Lattes in Turin, remaining active betwwen 30s and 50s in Via Ormea. Recent findings in the records of the Chamber of Commerce reported that the company was founded in Turin June 23 [[1926]] under the name ''Società Anonima Pennini King'' although it is not clear when the name change took place.

The ''SAFIS'' origins have been unclear for long time. Older texts referred that ''SAFIS'' (which stands for ''"Società Anonima Fabbrica Italiana Stilografiche"'') was established by a not better known Mr. Lattes in Turin, remaining active between 30s and 50s in Via Ormea. Recent findings in the Turin Chamber of Commerce records, reported that the company was founded in Turin, June 23, [[1926]], under the name ''"Società Anonima Pennini King"''. The ''The King'' trademark was then registered by the same company November, 8 1926 (see {{MarchioLocale|Torino|1|269}}).  

[[Image:TheKing-Invoice-1932-10.jpg|thumb|Una fattura [[The King]] del 1932.]]

[[File:1932-10-TheKing-Invoice.jpg|thumb|A 1932 [[The King]] invoice.]]

L'unico dato certo è la denominazione originale dell'azienda, ''The King Società Anonima Torino'' riportato nella fattura ritrovata recentemente riportata a fianco, che testimonia il suo permanere almeno fino al [[1932]], anche se la sede, via Petrarca 10,<ref>questo indirizzo è presente anche negli annali del Politecnico di Torino del [[1936]], come riporta Letizia Jacopini nel suo libro ''La storia della stilografica in Italia''.</ref> non coincide con quella citata in precedenza, pur essendo a pochi isolati di distanza. Lo stesso nome viene riportato in un catalogo di questa azienda (''Società Anonima The King Torino'') trovato presso la [[Omas]].<ref>come di nuovo riporta Letizia Jacopini nel suo libro ''La storia della stilografica in Italia''.</ref> Un limite superiore pare invece essere il [[1934]], per il quale è presente il deposito del marchio [[Radius]] ({{Marchio|50489}}) da parte della ''S.A.F.I.S. Soc. An. Fabbrica Italiana Stilografiche''.

Another recorded information is the name of the company as ''"The King Società Anonima Torino"'' noted on the recently found invoice reported by side, which testifies to its continuing at least until [[1932]], although the seat, Via Petrarca 10,<ref>this address is also in the annals of the Politecnico di Torino [[1936]], as reported by Letizia Jacopini in his book ''"La storia della stilografica in Italia"''. </ref> is not the same quoted above, although a few blocks away. The same name appears in a catalog of this company (''"Società Anonima The King Torino"'') found at [[OMAS]] archives.<ref>as also reported by Letizia Jacopini in his book ''"La storia della stilografica in Italia"''.</ref>  

Oggi si può comunque affermare senza ombra di dubbio che l'origine del marchio è quella che riconduce la produzione della [[The King]] alla successiva [[SAFIS]]. Questo era già quanto risultava da alcune testimonianze orali,<ref>di nuovo si fa riferimento a quanto riporta Letizia Jacopini nel suo libro ''La storia della stilografica in Italia'', che illustra come Bruno Milocani ed Emilio Pionzo testimonino il passaggio della produzione dai modelli [[The King]] ai [[Radius]] nel [[1935]] circa per le politiche di italianizzazione forzata del regime fascista.</ref> in cui la transizione sarebbe avvenuta con l'emanazione delle leggi per l'italianizzazione dei nomi promulgate dal regime fascista. In realtà il marchio [[Radius]] risulta depositato nel 1934 ({{Marchio|50489}}) cosa che potrebbe far slittare di un anno indietro la nascita della [[SAFIS]].

Today you can say without a doubt that the origin of the brand is the one that leads back to the [[The King]] production and next to ''SAFIS''. This was already what appeared to be from some oral testimony,<ref>again reference to Letizia Jacopini book ''"La storia della stilografica in Italia"'' that reports how Bruno Milocani and Emilio Pionzo witness the production shift from [[The King]] to [[Radius]] name in [[1935]] caused by the forced Italianisation policies of the fascist regime.</ref> where the transition would take place with the enactment of laws for the Italianisation of names promulgated by the fascist regime. In fact, the [[Radius]] brand ({{Marchio|50489}}) was registered in 1934.

Anche se non sono note tracce precise di questo passaggio né della registrazione della nuova denominazione di ''Società Anonima Fabbrica Italiana Stilografiche'', la prova definitiva della coincidenza delle due aziende si ottiene dal ritrovamento della registrazione del marchio ''The King Superior'' ({{Marchio|38982}}) nel [[1928]] da parte della ''Soc. Anonima Fabbrica Pennini King'' ed il successivo rinnovo  nel [[1946]], con riferimento esplicito alla registrazione precedente, a nome della ''Soc. An. Fabbrica Italiana Stilografiche''.

Also where there were no known specific traces of the name change, an ultimate proof of the coincidence of the two companies was obtained from the discovery of the ''"The King Superior"'' trademark registrastion ({{Marchio|38982}}) in [[1928]] by ''"Soc. Anonima Fabbrica Pennini King"'' and the renewal in [[1946]], with explicit reference to the previous record, on behalf of ''"Soc. An. Fabbrica Italiana Stilografiche"''. But Enrico de Muro found at the Turin Chamber of Commerce an official communication of the name change to ''SAFIS'', approved by the shareholders' meeting on July 6, 1934. <ref>an image of the document is on the page dedicated to the company on the Enrico de Muro book ''"I marchi registrati delle Stilografiche Italiane"''.</ref>

{{:The King}}

{{:The King/en}}  

{{:Radius}}

{{:Radius/en}}

{{:The King Dopoguerra}}

{{:The King Dopoguerra/en}}

Le attività della [[SAFIS]] paiono terminare nella seconda metà degli anni '50, quando l'azienda venne probabilmente messa fuori mercato dalla diffusione delle nuove penne a sfera usa e getta. Non ci sono però documenti attendibili riguardo la cessazione delle attività, la cui data non è nota con precisione.

Postwar ''SAFIS'' activities seem to end in the second half of 50s, when the company was probably put out of business by the spread of disposable ballpoint pens. But there are no reliable documents about the cessation of the activity, the date of which is not precisely known, but it is certainly posterior to [[1956]] as the company appears in the "Annuario generale dell'industria e del prodotto italiano" of this year (see [[:File:1956-Annuario-Generale-Industria-Stilografiche-A.jpg|this excerpt]]).

{{BrandChrono|SAFIS}}

{{BrandChrono|SAFIS}}

==External references==

==External references==

* http://www.pentrace.net/article112900028.html

* [https://web.archive.org/web/20101127234410/http://www.pentrace.net/article112900028.html] Old article on Pentrace

* http://web.archive.org/web/20050125011331/http://www.fortunecity.it/lunapark/eventi/71/w12.html

* [http://web.archive.org/web/20050125011331/http://www.fortunecity.it/lunapark/eventi/71/w12.html] Old article on discontinued site

* http://web.archive.org/web/20011122230744/http://www.fortunecity.it/lunapark/eventi/71/w13.html

* [http://web.archive.org/web/20011122230744/http://www.fortunecity.it/lunapark/eventi/71/w13.html] Old article on discontinued site

==Notes==

==Notes==

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