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Riga 2:
Riga 2: − + + + − − The production of the '30s was aimed at the lower end of the market, with [[button filler]] fountain pens produced mainly in black celluloid, but quality was still acceptable. The pens were generally identifiable by the words ''F.R.V.'' engraved on the barrel and on the nib. The company, however, also marketed parts and production on demand models, and because his nibs had a good quality/price ratio often happen to find them mounted on other pens.
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[[Image:1953-06-Penco-n.53.jpg|thumb|75px|upright|[[Pen-Co 53]] advertising]]
[[Image:1953-06-Penco-n.53.jpg|thumb|75px|upright|[[Pen-Co 53]] advertising]]
The ''Pen-Co'' (or simply ''Penco'') brand is the best known brand of the ''F. R. V.'' (which stands for ''Fratelli Rossi Vicenza'') a company founded in Sandrigo, a small town located near Vicenza, in [[1923]], by Rinaldo and Marcello Rossi. The company was founded as ''Fratelli Rossi - Penne Stilografiche e Materiali Pressati'', adopting the ''[[Caesar]]'' initial brand name (with the logo inscribed on a plaque surmounted by the imperial eagle), clearly inspired by the climate established by the Fascist regime propaganda.
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The ''Pen-Co'' (or simply ''Penco'') brand is the best known brand of the ''F. R. V.'' (which stands for ''Fratelli Rossi Vicenza'') a company founded in Sandrigo, a small town located near Vicenza, in [[1923]], by Rinaldo and Marcello Rossi. The company was founded as ''Fratelli Rossi - Penne Stilografiche e Materiali Pressati'', adopting the ''[[Caesar]]'' initial brand name (with the logo inscribed on a plaque surmounted by the imperial eagle), clearly inspired by the climate established by the Fascist regime propaganda.
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[[File:PenCo-53-SteelGoldBandCap-Open.jpg|thumb|left|A [[Pen-Co 53]] ]]</noinclude>
[[File:PenCo-53-SteelGoldBandCap-Open.jpg|thumb|left|A [[Pen-Co 53]] ]]</noinclude>
After the war the nationalist autarchy emphasis of the fascist regime ended, so the company changed its name to ''Pen-Co'', short for ''Pen Company Manufacturer'', producing pens in three different marks: ''Palladium'' , ''Diplomat'' and ''Pen-Co'', directed respectively to the lower, medium and high-end. The former were pens that reflected the traditional style, produced with lower quality materials. The intermediate brand included a single size pen with traditional lines and mid-level finishes, while ''Pen-Co'' were clearly inspired by the US market trends, with a short clip in military style and very slender lines.
After the war the nationalist autarchy emphasis of the fascist regime ended, so the company changed its name to ''Pen-Co'', short for ''Pen Company Manufacturer'', producing pens in three different marks: ''Palladium'' , ''Diplomat'' and ''Pen-Co'', directed respectively to the lower, medium and high-end. The former were pens that reflected the traditional style, produced with lower quality materials. The intermediate brand included a single size pen with traditional lines and mid-level finishes, while ''Pen-Co'' were clearly inspired by the US market trends, with a short clip in military style and very slender lines.