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[[Image:1953-06-Penco-n.53.jpg|thumb|75px|upright|[[Pen-Co 53]] advertising]]

[[Image:1953-06-Penco-n.53.jpg|thumb|75px|upright|[[Pen-Co 53]] advertising]]

The ''Pen-Co'' (or simply ''Penco'') brand is the best known brand of the ''"F. R. V."'' (which stands for ''"[[Fratelli Rossi Vicenza]]"'') a company founded in Sandrigo, a small town located near Vicenza, in [[1923]], by Rinaldo and Marcello Rossi that was known, before the World War II, for producing good quality economic pens under the [[Caesar]] brand.  

The ''Pen-Co'' (or simply ''Penco'') brand is the brand of the most well known production of the ''"F. R. V."'' (an acronym which stands for ''"[[Fratelli Rossi Vicenza]]"'') a company founded in Sandrigo, a small town located near Vicenza, in [[1923]] by Rinaldo and Marcello Rossi, that was known, before the World War II, for producing good quality economic pens under the [[Caesar]] brand.  

[[File:PenCo-53-SteelGoldBandCap-Open.jpg|thumb|left|A [[Pen-Co 53]] ]]</noinclude>

[[File:PenCo-53-SteelGoldBandCap-Open.jpg|thumb|left|A [[Pen-Co 53]] ]]</noinclude>

After the war the nationalist autarchy emphasis of the fascist regime ended, so the company changed its name to ''Pen-Co'', short for ''Pen Company Manufacturer'', producing pens in three different marks: ''Palladium'' , ''Diplomat'' and ''Pen-Co'', directed respectively to the lower, medium and high-end. The former were pens that reflected the traditional style, produced with lower quality materials. The intermediate brand included a single size pen with traditional lines and mid-level finishes, while ''Pen-Co'' were clearly inspired by the US market trends, with a short clip in military style and very slender lines.

After the war the nationalist autarchy emphasis of the fascist regime ended, so the company changed its name to <noinclude>''Pen-Co''</noinclude><includeonly>''[[Pen-Co]]''</includeonly>, short for ''Pen Company Manufacturer'', producing pens using different trademarks: ''Palladium'', ''[[Palladiana]]'', ''Diplomat'' and ''Pen-Co'', directed respectively to the lower, medium and high-end. The former two were used for pens that reflected the traditional style, produced with lower quality materials. The intermediate brand included a single size pen with traditional lines and mid-level finishes, while the ''Pen-Co'' were clearly inspired by the US market trends, with a short clip in military style and very slender lines.

[[File:PenCo-53-SteelGoldBandCap-BoxAndPens.jpg|thumb|Some [[Pen-Co 53]] ]]

[[File:PenCo-53-SteelGoldBandCap-BoxAndPens.jpg|thumb|Some [[Pen-Co 53]] ]]

The most famous models, however, are those of the 50s, some clear imitation of the [[Sheaffer]] [[Triumph Pen|Triumph]] models, with [[nib conical]], tapering lines and  [[Crest]] style metal cap. The [[Pen-Co 53]] was the top model, widely publicized, so much to arouse the reaction of the [[Sheaffer]] Italian distributor.  

The most famous models, however, are those of the 50s, some clear imitation of the [[Sheaffer]] [[Triumph Pen|Triumph]] models, with [[nib conical]], tapering lines and  [[Crest]] style metal cap. The [[Pen-Co 53]] was the top model, widely publicized on many italian magazines, so much to arouse the reaction of the [[Sheaffer]] Italian distributor.  

But in addition to the conical nib version, although much less common, and virtually unknown until recently, ''Pen-Co'' also produced variants with ordinary open nib, like the one shown in the photo at left, as [[Sheaffer]] had done with [[Admiral]] or [[Sheaffer Saratoga|Saratoga]].

But in addition to the conical nib versions ''Pen-Co'' also produced variants with ordinary open nib, although much less common, and virtually unknown until recently, as [[Sheaffer]] had done with [[Admiral]] or [[Sheaffer Saratoga|Saratoga]] models. A sample of such a model is the one shown in the photo at left.

[[File:Penco-AdmiralLike-Open.jpg|thumb|left|An open nib ''Pen-Co'']]

[[File:Penco-AdmiralLike-Open.jpg|thumb|left|An open nib ''Pen-Co'']]

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{{BrandData|Place=Sandrigo|Country=IT|MainBrand=Fratelli Rossi Vicenza|Fullname=Pen Company Manufacturer}}

{{BrandData|Place=Sandrigo|Date=1923|Country=IT|MainBrand=Fratelli Rossi Vicenza}}

{{CategorizeBrand|Italia|Secondary brand}}</noinclude>

{{CategorizeBrand|Italia|Secondary brand}}

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