Modifiche

Having overcome the unlucky period of Second War II, [[Mallat]] was one of the first european companies to realize the potential of injection plastics and began to shift production from [[celluloid]] to it.  In [[1943]] the plastic made [[Plexigraf]] series was introduced, again a [[button filler]]. It was followed the next year by the [[Plexigraf|Junior Plexigraf]] for the women and  student market. The [[Plexigraf]] model will be produced for all the '40s in different versions, from the first one of [[1943]], named [[Plexigraf|Plexigraf 14]], to new models like the [[Plexigraf|Plexigraf 225]] and the [[Plexigraf|Plexigraf 315]], always made of black plastic to the coloured [[Plexicolor]] series introduced in [[1946]].

Having overcome the unlucky period of Second War II, [[Mallat]] was one of the first european companies to realize the potential of injection plastics and began to shift production from [[celluloid]] to it.  In [[1943]] the plastic made [[Plexigraf]] series was introduced, again a [[button filler]]. It was followed the next year by the [[Plexigraf|Junior Plexigraf]] for the women and  student market. The [[Plexigraf]] model will be produced for all the '40s in different versions, from the first one of [[1943]], named [[Plexigraf|Plexigraf 14]], to new models like the [[Plexigraf|Plexigraf 225]] and the [[Plexigraf|Plexigraf 315]], always made of black plastic to the coloured [[Plexicolor]] series introduced in [[1946]].

[[Image:1945-10-Mallat-Plexigraf.jpg|thumb|upright|An advertisement from 1945]]

[[Image:1943-Mallat-Plexigraf.jpg|thumb|upright|An advertisement from 1943]]

In the late '40s, when the the ink visibility trend reached the french market, [[Mallat]] produced a [[piston filler]] model, the [[Mallat 310|310]]. In the '50s the company focused its advertising on the characters of Malatin and his dog Whisky (trying to mimic the success of Tintin) and introduced new models named [[Leda]], [[Ambassador]] and [[Commodore]]. They were equipped with chromed or gold plated metal caps, initially made using a [[button filler]] system, they were later converted to the [[accordion filler]].

In the late '40s, when the the ink visibility trend reached the french market, [[Mallat]] produced a [[piston filler]] model, the [[Mallat 310|310]]. In the '50s the company focused its advertising on the characters of Malatin and his dog Whisky (trying to mimic the success of Tintin) and introduced new models named [[Leda]], [[Ambassador]] and [[Commodore]]. They were equipped with chromed or gold plated metal caps, initially made using a [[button filler]] system, they were later converted to the [[accordion filler]].