Difference between revisions of "Giti/en"

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(Creata pagina con "{{Infobox_Brand|Giti}}</noinclude> thumb|A [[Giti.]]")
 
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[[Image:Tibaldi-Giti-Lapis-Posted.jpg|thumb|A [[Giti]].]]
 
[[Image:Tibaldi-Giti-Lapis-Posted.jpg|thumb|A [[Giti]].]]
  
Il marchio [[Giti]] nasce negli anni '30 come sottomarca della [[Tibaldi]], dalle iniziali del fondatore ''Giuseppe Tibaldi'', proseguendo una differenziazione della produzione dell'azienda, già presente negli anni '20 con il marchio ''[[The GTB Pen]] London'', che commercializzava con questo marchio le sue penne di fascia bassa, caratterizzate comunque da un ottimo rapporto qualità prezzo. E' facile immaginarsi che le ragioni della nascita di questo nuovo marchio siano dovute al cambiamento politico ed all'enfasi nazionalista del regime fascista che avrebbe reso poco praticabile il mantenimento del marchio precedente.  
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The [[Giti]] brand was born in the '30s as a [[Tibaldi]] sub-brand, using the initials of the founder ''Giuseppe Tibaldi''. It was the continuation of a production differentiation already present in the 20s with the brand ''[[The GTB Pen]] London'', that the company used to market his low-end pens, that however were characterized by an excellent value for money. It's easy to imagine that the reasons for the emergence of the new brand name are due to political changes and the growing of nationalist emphasis from fascist regime, that would make it impractical to maintain the previous mark.  
  
Le prime versioni delle [[Giti]], denominate ''Giti 939'', erano modelli in [[celluloide]] con caricamento a [[pulsante di fondo]] prodotti in tre misure: grande, media e piccola (da signora), con finiture normalmente in metallo cromato, una, due o tre verette ed una clip a goccia analoga a quella montata sui modelli [[Infrangibile]] dello stesso periodo. Essendo una linea economica era possibile scegliere fra pennini in oro, placcati (denominati ''Similoro'') o in acciaio (denominati ''Durium''). A questi si aggiungevano i pennini a spirale in vetro.
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The first [[Giti]] pens, called ''Giti 939'', were [[celluloid]] models with [[button filler]] produced in three sizes: large, medium and small (for ladies). They normally had finishes in chromed metal, and one, two or three cap rings and a drop shaped clip similar to the one mounted on the [[Infrangibile]] models of the same period. Being an economic line was a choice of gold plated nibs (called ''Similoro'') or steel nib (called ''Durium''). To these were added the glass spiral nibs.
  
Le penne a marchio [[Giti]] rimasero in produzione fino a tutti gli anni '50, seguendo le evoluzioni stilistiche dei modelli della ditta principale, con clip più semplici e l'adozione di forme ogivali e l'uso del [[caricamento a stantuffo]]. Con il degradare della qualità della produzione [[Tibaldi]] anche queste penne divennero sempre meno interessanti.
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Pens branded [[Giti]] remained in production until the '50s, following the stylistic evolution of the main company models, with simpler clips and adopting ogival lines and the use of [[piston filler]]. With the degradation of the [[Tibaldi]] production quality, also these pens became less interesting.
  
===Riferimenti esterni===
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===External references===
* nessuno, per ora
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* none
 
<noinclude>
 
<noinclude>
===Note===
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===Notes===
 
<references/>
 
<references/>
 
{{BrandData|MainBrand=Tibaldi|ProdDate=1920|Country=IT}}
 
{{BrandData|MainBrand=Tibaldi|ProdDate=1920|Country=IT}}
  
[[Category:Marche]]
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{{CategorizeBrand|Italia|Secondary brand}}
[[Category:Brands]]
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</noinclude></noinclude>
[[Category:Italia]]
 
[[Category:Secondary brand]]</noinclude>
 

Latest revision as of 00:21, 22 June 2017

Giti
Brand photos
A Giti.

The Giti brand was born in the '30s as a Tibaldi sub-brand, using the initials of the founder Giuseppe Tibaldi. It was the continuation of a production differentiation already present in the 20s with the brand The GTB Pen London, that the company used to market his low-end pens, that however were characterized by an excellent value for money. It's easy to imagine that the reasons for the emergence of the new brand name are due to political changes and the growing of nationalist emphasis from fascist regime, that would make it impractical to maintain the previous mark.

The first Giti pens, called Giti 939, were celluloid models with button filler produced in three sizes: large, medium and small (for ladies). They normally had finishes in chromed metal, and one, two or three cap rings and a drop shaped clip similar to the one mounted on the Infrangibile models of the same period. Being an economic line was a choice of gold plated nibs (called Similoro) or steel nib (called Durium). To these were added the glass spiral nibs.

Pens branded Giti remained in production until the '50s, following the stylistic evolution of the main company models, with simpler clips and adopting ogival lines and the use of piston filler. With the degradation of the Tibaldi production quality, also these pens became less interesting.

External references

  • none

Notes