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<noinclude>{{Infobox_Brand|Fend}}</noinclude>Th company was founded in [[1900]]<ref>for the date we take as reference [http://www.fountainpennetwork.com/forum/index.php?/topic/228874-could-someone-tell-me-anything-about-this-pen this FPN thread] and not the 1899 mentioned by other sites and by the Lambrou book.</ref> and it is known for its metal working. No clear data on its origin are known but it was based in Pforzheim and a 1901 patent ({{Cite patent|CH|24220}}) shows Georg Fend e Karl Fend as assigner, so we assume they are the foundeers. The company is also known for the production of pens with high quality [[overlay]] in rolled gold metal or silver, which were also used by other manufacturers for their models. It is also believed to be the producer of most [[overlay]]s used by [[Montblanc]] in the '20s and '30s.  
 
<noinclude>{{Infobox_Brand|Fend}}</noinclude>Th company was founded in [[1900]]<ref>for the date we take as reference [http://www.fountainpennetwork.com/forum/index.php?/topic/228874-could-someone-tell-me-anything-about-this-pen this FPN thread] and not the 1899 mentioned by other sites and by the Lambrou book.</ref> and it is known for its metal working. No clear data on its origin are known but it was based in Pforzheim and a 1901 patent ({{Cite patent|CH|24220}}) shows Georg Fend e Karl Fend as assigner, so we assume they are the foundeers. The company is also known for the production of pens with high quality [[overlay]] in rolled gold metal or silver, which were also used by other manufacturers for their models. It is also believed to be the producer of most [[overlay]]s used by [[Montblanc]] in the '20s and '30s.  
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L'azienda è però molto più nota per la sua produzione di matite meccaniche capaci di mantenere ed utilizzare diverse mine di diversi colori, commercializzate con il marchio [[Norma]], di cui esistono molteplici pubblicità, come quelle riportate sotto. Nel [[1930]] circa<ref>secondo quanto riportato nel libro di Letizia Jacopini, che parla di primi anni '30.</ref> fondò una filiale estera a Milano (sotto il nome ''"Fratelli Fend di E. Fend"'') nota per la produzione di [[laminate]] e [[rientranti]] di buona qualità (l'azienda era specializzata nella produzione di rivestimenti) che venivano distribuite con il marchio [[Fendograph]]. Fra i modelli conosciuti c'è la  ''Fend Norma'' dal particolare pennino conico.
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The company, however, is much better known for its production of mechanical pencils are able to maintain and use various mines in different colors, marketed under the [[Norma]] brand. There are present in many advertising, like those that are listed below. Around [[1930]]<ref>according to Letizia Jacopini book, that reports the beginning of '30s.</ref> a foreign branch under was founded in Milan (as ''"Fratelli Fend di E. Fend"''), which produced good [[safety]] pens (company was active in the [[overlay]] production) distributed under the name of [[Fendograph]]. Between known models there is the ''Fend Norma'', with a peculiar conic nib.
    
Also in the '30s in the United States was present with the [[Norma]] brand  the company ''Norma Multicolor, Inc., New York, NY'', also producing mechanical pencils. It remained active until [[1967]]. In the '50s it produced models made ​​entirely of metal. Sometime ''Norma Multicolor'' is indicated as another [[Fend]] branch, but it seems more likely to be a completely different company.
 
Also in the '30s in the United States was present with the [[Norma]] brand  the company ''Norma Multicolor, Inc., New York, NY'', also producing mechanical pencils. It remained active until [[1967]]. In the '50s it produced models made ​​entirely of metal. Sometime ''Norma Multicolor'' is indicated as another [[Fend]] branch, but it seems more likely to be a completely different company.