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Brand advertising
Brand photos
A Swan advertisement for Merle Blanc brand
The Blackbird brand was introduced by Swan around the end of the 20s to distinguish its economic production. The pens, as well as by name, were identified, as the the main brand versions, by the stylized logo of the bird from which they get the name (i.e. the blackbird).

The same brand seems to have been used (as Le Merle) for production destined to French market. There is also [1] a different name found on a exemplar bearing the engraving: LE MERLE BLANC, MADE BY THE "SWAN" PEN PEOPLE, FABRIQUE EN ANGLETERRE, and the same name, Merle Blanc also appears in the advertising on the side.

External references

  • [1] Discussion on FPN
  • [2] Article on a specific model
  • [3] Article on a specific model


  1. as reported in this topic.