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In 1935 the [[Superluxe]] cap rings were replaced by a decorated band. The clip of both this model and the ''[[Superluxe|Grosse Capacité]]'' (new name of  ''[[Superluxe|Grosse Containance]]'') model were built in the shape of a tie, but without the ''Bayard'' name engraving. In 1937 a model with an intermediate size between the [[Luxe]] and the [[Superluxe]] was introduced. It was called [[Special Luxe]], and made by marbled colored celluloid,  with the usual decorated band on the cap, which decoration was amended the following year. In 1939, following the trend introduced by the [[Vacumatic]], [[Bayard]] introduced a new model equipped with transparent barrel to stem the ink level vision, called [[Niveauclair]].
 
In 1935 the [[Superluxe]] cap rings were replaced by a decorated band. The clip of both this model and the ''[[Superluxe|Grosse Capacité]]'' (new name of  ''[[Superluxe|Grosse Containance]]'') model were built in the shape of a tie, but without the ''Bayard'' name engraving. In 1937 a model with an intermediate size between the [[Luxe]] and the [[Superluxe]] was introduced. It was called [[Special Luxe]], and made by marbled colored celluloid,  with the usual decorated band on the cap, which decoration was amended the following year. In 1939, following the trend introduced by the [[Vacumatic]], [[Bayard]] introduced a new model equipped with transparent barrel to stem the ink level vision, called [[Niveauclair]].
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[[Immagine:Bayard-Excelsior-Instro-Back.jpg|thumb|Istruzioni del modello [[Excelsior]] ]]
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[[Image:Bayard-Excelsior-Instro-Back.jpg|thumb|Instruction for the [[Excelsior]] model]]
    
In quello stesso periodo vennero usati anche altri due sottomarchi dell'azienda per rivolgersi a diversi segmenti di mercato: il marchio ''Excelsior'' che denotava la produzione di penne di seconda fascia di qualità media e il marchio ''Alpin'' usato per le penne più economiche destinate alla fascia bassa del mercato: studenti e scolari.  
 
In quello stesso periodo vennero usati anche altri due sottomarchi dell'azienda per rivolgersi a diversi segmenti di mercato: il marchio ''Excelsior'' che denotava la produzione di penne di seconda fascia di qualità media e il marchio ''Alpin'' usato per le penne più economiche destinate alla fascia bassa del mercato: studenti e scolari.