Astura

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Versione del 31 gen 2022 alle 00:49 di Piccardi (discussione | contributi) (Creata pagina con "Astura brand production of the '30s and '40s is extremely varied, with a production oriented towards economic pens with wide distribution, made in ​​numerous variants of f...")
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Astura
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An Astura 82

The "Astura" brand was probably born, alongside the brand Radius, with the restructuring and change of name of The King that gives life to SAFIS, and it was dedicated for the production into the economic range.

The production under this brand saw an huge variety of different models made with the most different filling systems and the most varied forms, in a sort of trial both technical and stylistic. There is no known start date for its use, but the trademark was registered by SAFIS in 1936 (Reg. Gen. N. 54056) which in the absence of more precise indications we will also assume to be the year of the production beginning.

The production is dated to be in the period from the 30s to mid 50s. Although clearly low-end pens, there are particularly interesting models like the versions with a special vacuum filling system, made of transparent celluloid.

Astura brand production of the '30s and '40s is extremely varied, with a production oriented towards economic pens with wide distribution, made in ​​numerous variants of finishes, shapes and colors. In the '50s, with the crisis caused by the advent of disposable ballpoint pens, were produced ever cheaper and low quality models.

La produzione Astura pare essere terminata nella seconda metà degli anni '50, cosa avvenuta anche per la Radius, a causa della probabile cessazione delle attività della casa madre SAFIS, probabilmente messa fuori mercato dal successo delle penne a sfera. Non ci sono però documenti attendibili o indicazioni precise riguardo la cessazione delle attività.