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<noinclude>{{Infobox_Brand|Pen-Co}}</noinclude>
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<noinclude>{{Infobox_Brand|Pen-Co}}
[[Image:1953-10-Penco-n.53.jpg|thumb|75px|upright|[[Pen-Co 53]] advertising]]
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[[Image:1953-06-Penco-n.53.jpg|thumb|75px|upright|[[Pen-Co 53]] advertising]]
  
The ''Pen-Co'' (or simply ''Penco'') brand is the best known brand of the ''F. R. V.'' (which stands for ''Fratelli Rossi Vicenza'') a company founded in Sandrigo, a small town located near Vicenza, in [[1923]], by Rinaldo and Marcello Rossi. The company was founded as ''Fratelli Rossi - Penne Stilografiche e Materiali Pressati'', adopting the ''[[Caesar]]'' initial brand name (with the logo inscribed on a plaque surmounted by the imperial eagle), clearly inspired by the climate established by the Fascist regime propaganda.  
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The ''Pen-Co'' (or simply ''Penco'') brand is the brand of the most well known production of the ''"F. R. V."'' (an acronym which stands for ''"[[Fratelli Rossi Vicenza]]"'') a company founded in Sandrigo, a small town located near Vicenza, in [[1923]] by Rinaldo and Marcello Rossi, that was known, before the World War II, for producing good quality economic pens under the [[Caesar]] brand.  
  
[[File:Pen-Co-53-Open.jpg|thumb|left|A [[Pen-Co 53]] ]]
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[[File:PenCo-53-SteelGoldBandCap-Open.jpg|thumb|left|A [[Pen-Co 53]] ]]</noinclude>
  
The production of the '30s was aimed at the lower end of the market, with [[button filler]] fountain pens produced mainly in black celluloid, but quality was still acceptable. The pens were generally identifiable by the words ''F.R.V.'' engraved on the barrel and on the nib. The company, however, also marketed parts and production on demand models, and because his nibs had a good quality/price ratio often happen to find them mounted on other pens.  
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After the war the nationalist autarchy emphasis of the fascist regime ended, so the company changed its name to  <noinclude>''Pen-Co''</noinclude><includeonly>''[[Pen-Co]]''</includeonly>, short for ''Pen Company Manufacturer'', producing pens using different trademarks: ''Palladium'', ''[[Palladiana]]'', ''Diplomat'' and ''Pen-Co'', directed respectively to the lower, medium and high-end. The former two were used for pens that reflected the traditional style, produced with lower quality materials. The intermediate brand included a single size pen with traditional lines and mid-level finishes, while the ''Pen-Co'' were clearly inspired by the US market trends, with a short clip in military style and very slender lines.
  
After the war the nationalist autarchy emphasis of the fascist regime ended, so the company changed its name to ''Pen-Co'', short for ''Pen Company Manufacturer'', producing pens in three different marks: ''Palladium'' , ''Diplomat'' and ''Pen-Co'', directed respectively to the lower, medium and high-end. The former were pens that reflected the traditional style, produced with lower quality materials. The intermediate brand included a single size pen with traditional lines and mid-level finishes, while ''Pen-Co'' were clearly inspired by the US market trends, with a short clip in military style and very slender lines.
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[[File:PenCo-53-SteelGoldBandCap-BoxAndPens.jpg|thumb|Some [[Pen-Co 53]] ]]
  
[[File:Pen-Co-BoxAndPens.jpg|thumb|Some [[Pen-Co 53]] ]]
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The most famous models, however, are those of the 50s, some clear imitation of the [[Sheaffer]] [[Triumph Pen|Triumph]] models, with [[nib conical]], tapering lines and  [[Crest]] style metal cap. The [[Pen-Co 53]] was the top model, widely publicized on many italian magazines, so much to arouse the reaction of the [[Sheaffer]] Italian distributor.
  
The most famous models, however, are those of the 50s, some clear imitation of the [[Sheaffer]] [[Triumph Pen|Triumph]] models, with [[nib conical]], tapering lines and  [[Crest]] style metal cap. The [[Pen-Co 53]] was the top model, widely publicized, so much to arouse the reaction of the [[Sheaffer]] Italian distributor.  
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But in addition to the conical nib versions ''Pen-Co'' also produced variants with ordinary open nib, although much less common, and virtually unknown until recently, as [[Sheaffer]] had done with [[Admiral]] or [[Sheaffer Saratoga|Saratoga]] models. A sample of such a model is the one shown in the photo at left.
  
Ma oltre alla versione a pennino conico la [[Pen-Co]], per quanto assai meno comuni, e praticamente ignote fino poco tempo fa, la produsse anche delle varianti con l'ordinario pennino aperto, come del resto aveva fatto anche la [[Sheaffer]] con le varia [[Admiral]] o [[Sheaffer Saratoga|Saratoga]], come quella illustrata nella fotografia a fianco.
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[[File:Penco-AdmiralLike-Open.jpg|thumb|left|An open nib ''Pen-Co'']]
 
 
[[File:Penco-AdmiralLike-Open.jpg|thumb|left|An open nib [[Pen-Co]]]]
 
  
 
Despite attempts to stay afloat in an increasingly reduced market, taken by the emergence of disposable ballpoint pens, the company found itself in increasingly difficult economic activities and finally closed in the late 50's, March 30, 1957.
 
Despite attempts to stay afloat in an increasingly reduced market, taken by the emergence of disposable ballpoint pens, the company found itself in increasingly difficult economic activities and finally closed in the late 50's, March 30, 1957.
  
===External references===
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==External references==
* http://www.lucavalente.it/modules.php?name=News&file=article&sid=126
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* [https://web.archive.org/web/20160401024154/http://www.lucavalente.it/modules.php?name=News&file=article&sid=126] Luca Valente article about the company's history
* http://www.pentrace.net/penbase/Data_Returns/full_article.asp?id=416
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* [https://web.archive.org/web/20140107065837/http://www.pentrace.net/penbase/Data_Returns/full_article.asp?id=416] PenTrace article about the company's history
 
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===Notes===
 
<references/>
 
  
[[Category:Translated Pages]]</noinclude>
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{{BrandData|Place=Sandrigo|Country=IT|MainBrand=Fratelli Rossi Vicenza|Fullname=Pen Company Manufacturer}}
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{{CategorizeBrand|Italia|Secondary brand}}</noinclude>

Versione attuale delle 10:26, 31 mar 2022

Pen-Co
Brand advertising
Brand photos
Instructions sheet
Pen-Co 53 advertising

The Pen-Co (or simply Penco) brand is the brand of the most well known production of the "F. R. V." (an acronym which stands for "Fratelli Rossi Vicenza") a company founded in Sandrigo, a small town located near Vicenza, in 1923 by Rinaldo and Marcello Rossi, that was known, before the World War II, for producing good quality economic pens under the Caesar brand.

After the war the nationalist autarchy emphasis of the fascist regime ended, so the company changed its name to Pen-Co, short for Pen Company Manufacturer, producing pens using different trademarks: Palladium, Palladiana, Diplomat and Pen-Co, directed respectively to the lower, medium and high-end. The former two were used for pens that reflected the traditional style, produced with lower quality materials. The intermediate brand included a single size pen with traditional lines and mid-level finishes, while the Pen-Co were clearly inspired by the US market trends, with a short clip in military style and very slender lines.

The most famous models, however, are those of the 50s, some clear imitation of the Sheaffer Triumph models, with nib conical, tapering lines and Crest style metal cap. The Pen-Co 53 was the top model, widely publicized on many italian magazines, so much to arouse the reaction of the Sheaffer Italian distributor.

But in addition to the conical nib versions Pen-Co also produced variants with ordinary open nib, although much less common, and virtually unknown until recently, as Sheaffer had done with Admiral or Saratoga models. A sample of such a model is the one shown in the photo at left.

An open nib Pen-Co

Despite attempts to stay afloat in an increasingly reduced market, taken by the emergence of disposable ballpoint pens, the company found itself in increasingly difficult economic activities and finally closed in the late 50's, March 30, 1957.

External references

  • [1] Luca Valente article about the company's history
  • [2] PenTrace article about the company's history