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Also around 1935 the Columbus introduced a new arrow clip, an obvious imitation of the one used by [[Parker]] on the [[Vacumatic]] model. The new clip was progressively used on many different models, but it was applied primarily on the top models marked ''Extra''. In 1936, as a result of the good commercial success achieved by its pens, [[Columbus]] moved its activities into the new headquarters of Via Lamarmora in Milan, where more space allowed to meet the increased production needs.
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Also around [[1935]] the Columbus introduced a new arrow clip, an obvious imitation of the one used by [[Parker]] on the [[Vacumatic]] model. The new clip was progressively used on many different models, but it was applied primarily on the top models marked ''Extra''. Around [[1935]],<ref>according to Letizia Jacopini it was in [[1936]], but this 1935 [[:File:1935-Columbus-Extra-Torre.jpg|advertisement]] is already reporting the new location, while in [[:File:1932-AnnuarioItaliano-AgrInduComm-p0484.jpg|this page]] of the ''Annuario Italiano'' of [[1932]], the Corso Roma 80 location is still mentioned, which allows to narrow the interval of the move to these three years.</ref> as a result of the good commercial success achieved by its pens, ''Columbus'' moved its activities into the new headquarters of Via Lamarmora in Milan, where more space allowed to meet the increased production needs.

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Definizione del messaggio (Columbus)
Sempre intorno al [[1935]] la ''Columbus'' introdusse una nuova clip a freccia, evidente imitazione di quella usata da [[Parker]] sulla [[Vacumatic]], la nuova clip venne progressivamente utilizzata sui vari modelli prodotti dall'azienda, restando applicata però prevalentemente sui modelli di pregio marchiati ''Extra''. Nel [[1935]] circa,<ref>nel libro di Letizia Jacopini viene indcato il [[1936]], ma [[:File:1935-Columbus-Extra-Torre.jpg|questa pubblicità]] del [[1935]] cita già la nuova sede, mentre in [[:File:1932-AnnuarioItaliano-AgrInduComm-p0484.jpg|questa pagina]] dell'''Annuario Italiano'' del [[1932]] viene ancora citata la sede di corso Roma 80, cosa che permette di restringere l'intervallo del trasferimento a questi tre anni.</ref> in conseguenza del buon successo commerciale ottenuto dalle sue penne, le attività dell'azienda si spostarono nella nuova sede di Via Lamarmora a Milano, dove i maggiori spazi consentirono di rispondere alle aumentate esigenze produttive.
TraduzioneAlso around [[1935]] the Columbus introduced a new arrow clip, an obvious imitation of the one used by [[Parker]] on the [[Vacumatic]] model. The new clip was progressively used on many different models, but it was applied primarily on the top models marked ''Extra''. Around [[1935]],<ref>according to Letizia Jacopini it was in [[1936]], but this 1935 [[:File:1935-Columbus-Extra-Torre.jpg|advertisement]] is already reporting the new location, while in [[:File:1932-AnnuarioItaliano-AgrInduComm-p0484.jpg|this page]] of the ''Annuario Italiano'' of [[1932]], the Corso Roma 80 location is still mentioned, which allows to narrow the interval of the move to these three years.</ref> as a result of the good commercial success achieved by its pens, ''Columbus'' moved its activities into the new headquarters of Via Lamarmora in Milan, where more space allowed to meet the increased production needs.

Also around 1935 the Columbus introduced a new arrow clip, an obvious imitation of the one used by Parker on the Vacumatic model. The new clip was progressively used on many different models, but it was applied primarily on the top models marked Extra. Around 1935,[1] as a result of the good commercial success achieved by its pens, Columbus moved its activities into the new headquarters of Via Lamarmora in Milan, where more space allowed to meet the increased production needs.

  1. ↑ according to Letizia Jacopini it was in 1936, but this 1935 advertisement is already reporting the new location, while in this page of the Annuario Italiano of 1932, the Corso Roma 80 location is still mentioned, which allows to narrow the interval of the move to these three years.
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