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In these early days, the pens produced by Holland were between the more advanced for quality and features, but the company always worked at the local level, relying on a network of resellers (among which stands out George S. Parker, founder of the far more famous Parker company). Because of this Holland remained behind in technological advances compared to its competitors of the same time. Starting from the '20s the company was just following the trends set by its competitors, and faced great difficulties during the great depression of 1929. Since the '30s the quality of its pens decreased gradually, and in 1950, with the death of the son of the founder, Holland ceased operations.

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