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Despite this, the ''Eversharp'' launched the new ballpoint pen in 1946, obtaining good results in the short time, but the success was brief and immediately unleashed a price war with competitors. Also in a brief time it became clear that the new technology was immature: most of these ballpoint pens in fact worked in a partial way and ''Eversharp'' had to bear huge costs for pens returned back in warranty, which involved large losses due to the strong investments made both for the advertising campaign and for the creation of the production facilities for the new pen.
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Despite this, the ''Eversharp'' launched the new ballpoint pen in [[1946]], obtaining good results in the short time, but the success was brief and immediately unleashed a price war with competitors. Also in a brief time it became clear that the new technology was immature: most of these ballpoint pens in fact worked in a partial way and ''Eversharp'' had to bear huge costs for pens returned back in warranty, which involved large losses due to the strong investments made both for the advertising campaign and for the creation of the production facilities for the new pen.

Versione attuale delle 02:20, 4 feb 2013

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Definizione del messaggio (Eversharp)
Nonostante questo la Eversharp lanciò in grande stile la nuova penna a sfera nel [[1946]], ottenendo nell'immediato buoni risultati, ma il successo fu breve e si scatenò immediatamente una guerra sui prezzi con i concorrenti. Inoltre in breve fu evidente che la nuova tecnologia era immatura: la gran parte di queste penne a sfera infatti funzionavano in maniera parziale e la Eversharp dovette sostenere enormi spese per riprendere indietro penne in garanzia, il che comportò grandi perdite a causa dei forti investimenti effettuati sia per la campagna pubblicitaria che per la creazione degli impianti di produzione della nuova penna.
TraduzioneDespite this, the ''Eversharp'' launched the new ballpoint pen in [[1946]], obtaining good results in the short time, but the success was brief and immediately unleashed a price war with competitors. Also in a brief time it became clear that the new technology was immature: most of these ballpoint pens in fact worked in a partial way and ''Eversharp'' had to bear huge costs for pens returned back in warranty, which involved large losses due to the strong investments made both for the advertising campaign and for the creation of the production facilities for the new pen.

Despite this, the Eversharp launched the new ballpoint pen in 1946, obtaining good results in the short time, but the success was brief and immediately unleashed a price war with competitors. Also in a brief time it became clear that the new technology was immature: most of these ballpoint pens in fact worked in a partial way and Eversharp had to bear huge costs for pens returned back in warranty, which involved large losses due to the strong investments made both for the advertising campaign and for the creation of the production facilities for the new pen.

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