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During the '50s the company underwent a continuous decline in sales caused by the growing market share of the ballpoint pen. [[Bayard]] try a revival in 1956 with the [[Souverain de Luxe]] model, a streamlined pen, with [[hooded nib|covered nib]] and [[accordion filler]], produced with a metal cap. But at the time the writing instruments market was dominated by ballpoint pens; smaller models were introduced, such as the [[Bayard 20]], the [[Bayard 30]] and the [[Karting]], a [[cartridge filler]], but the decline continued relentlessly until the final closure in the mid of '70s.
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In the early 50's the stylistic lines were uniformed and the various series took a similar form. All models moved to a fully streamlined shape losing the tapered conical ends. In 1950 the luxury model [[Super Bayard]] was launched; in the same period other models were born such the [[Bayard 2000]]. Also some [[pump filler]] models like the ''Excelsior 507'' were produced, and also some [[accordion filler]] model (the [[Stylomine]] patent was expired) like the [[Fit]].

Versione delle 13:24, 19 mar 2012

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Definizione del messaggio (Bayard)
All'inizio degli anni '50 le linee stilistiche si uniformarono e le varie serie assunsero una forma più affine; si passò a modelli completamente affusolati perdendo le estremità coniche. In questo stesso periodo nacquero altri modelli come la [[Bayard 2000]] ed una nuova versione della [[Niveauclair]], insieme a questa vennero anche prodotti alcuni modelli con [[caricamento a pompetta]] come l'''Excelsior 507'' o con [[caricamento a fisarmonica]] (il brevetto della [[Stylomine]] era ormai scaduto) o come il modello [[Fit]].
TraduzioneIn the early 50's the stylistic lines were uniformed and the various series took a similar form. All models moved to a fully streamlined shape losing the tapered conical ends. In 1950 the luxury model [[Super Bayard]] was launched; in the same period other models were born such the [[Bayard 2000]]. Also some [[pump filler]] models like the ''Excelsior 507'' were produced, and also some [[accordion filler]] model (the [[Stylomine]] patent was expired) like the [[Fit]].

In the early 50's the stylistic lines were uniformed and the various series took a similar form. All models moved to a fully streamlined shape losing the tapered conical ends. In 1950 the luxury model Super Bayard was launched; in the same period other models were born such the Bayard 2000. Also some pump filler models like the Excelsior 507 were produced, and also some accordion filler model (the Stylomine patent was expired) like the Fit.

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