Differenze tra le versioni di "Saratoga/en"

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<noinclude>{{Infobox_Marca|Saratoga}}</noinclude>
 
<noinclude>{{Infobox_Marca|Saratoga}}</noinclude>
[[Image:Saratoga-OpenFull.jpg|thumb|Una [[Saratoga]] ]]
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[[File:Saratoga-ArrowClipNoBand-BlackLinedTransp-OpenFull.jpg|thumb|A [[Saratoga]] ]]
  
La nascita di questa azienda origina dalle attività dell'ing. ''Edoardo Russo Webber'', attivo sul mercato italiano della stilografica fin dal [[1916]] come concessionario italiano della [[Parker]], ed in seguito anche della [[Astoria]], della quale registrò i marchi in Italia ({{Marchio|27479}}, {{Marchio|27562}} e {{Marchio|27563}}). Nel corso degli anni '30 la concessione esclusiva venne però ritirata per motivi non del tutto chiari (è stata avanzata l'ipotesi di una produzione non autorizzata di modelli [[Parker]] in Italia commissionati alla [[Omas]]), ed egli si associò a Virginio [[Mengoni]], proprietario di un affermato negozio di cartoleria di Milano, dando vita al marchio [[Saratoga]], come testimoniato dalla prima registrazione nota del marchio del gennaio 1941 ({{Marchio|63047}}) fatta in comune e dall'uso della particolare clip a freccia la cui forma era stata stata registrata qualche mese dopo da Mengoni ({{Marchio|63465}}).
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The birth of this company originates from the ''Edoardo Russo Webber'' activities, working in the Italian fountain pen market since [[1916]] as the Italian [[Parker]] dealer, and later also as the [[Astoria]] dealer, for which he registered the trademarks in Italy ({{Marchio|27479}}, {{Marchio|27562}} and {{Marchio|27563}}). During the '30s<ref>this period is quite uncertain, given that at least until December 1941 are (on ''L'Illustrazione Italiana'') of advertising [[Parker]] that are labeled ''"Ing. E. Webber & C. Viale Petrarca 24 Milano"''.</ref> the [[Parker]] exclusive concession was withdrawn for reasons not entirely clear (it's been suggested by a unauthorized production of [[Parker]] models in Italy, commissioned to [[OMAS]]), so he joined Virginio [[Mengoni]], owner of a successful stationery store in Milan, creating the [[Saratoga]] brand, as resulting from the first registration  note of the  trademark in January 1941 ({{Marchio|63047}}) made in common with Mengoni and the use of a particular arrow clip whose form had been registered a few months later by Mengoni ({{Marchio|63465}}).
  
La produzione iniziale della [[Saratoga]], introdotta sul mercato nel [[1936]],<ref>si fa riferimento per questa data, come per altre informazioni, a quanto riportato da Letizia Jacopini nel suo libro ''"La storia della stilografica in Italia"''.</ref> prevedeva tre modelli di qualità, chiaramente ispirati alla [[Vacumatic]] della [[Parker]], denominati ''[[Saratoga Maxima|Maxima]]'', ''[[Saratoga Medium|Medium]]'' e ''[[Saratoga Standard|Standard]]''. I modelli usavano un sistema di [[caricamento a sfiatatoio]] analogo a quello del modello imitato,<ref>inventato, secondo quanto riporta Letizia Iacopini, da Nannelli, e acquistato da Webber.</ref> ed erano realizzati in celluloide semitrasparente, che da qualcuno viene attribuita alla [[Omas]] essendo le celluloidi e la lavorazione analoghe a quelle usate per i modelli [[Minerva Classica]].<ref>al solito non esiste nessuna documentazione certa di una tale relazione, che aleggia anche su molti altri marchi.</ref>  
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The initial [[Saratoga]] production was introduced to the market in [[1936]], <ref>for this date, such for other information, we refer to Letizia Jacopini book ''"La storia della stilografica in Italia"'', but the three versions appears also on a 1938 catalog.</ref> with three quality models, clearly inspired by the  [[Parker]] [[Vacumatic]], referred to as ''[[Saratoga Maxima|Maxima]]'', ''[[Saratoga Medium|Medium]]'' and ''[[Saratoga Standard|Standard]]''. The models used a filling system similar to the  [[Vacumatic]] one, <ref>invented, according to Letizia Iacopini, by Nannelli, and purchased by Webber.</ref> they were made of semi-transparent celluloid, that someone is attributed to [[OMAS]], being very similar to those used for the [[Minerva Classica]] models.<ref>ad usual there is no reliable documentation of such claim, which also lingers on many other productions.</ref>  
  
Si trattava di modelli di alta qualità, con pennino in oro bicolore e clip a freccia molto simile a quella della [[Parker]] (ma con la parte terminale piatta, come nel marchio citato), che ebbero un buon successo. I due modelli di fascia più alta, ''[[Saratoga Maxima|Maxima]]'' e ''[[Saratoga Medium|Medium]]'' sono sostanzialmente identici e differiscono solo per le dimensioni. Il modello ''[[Saratoga Standard|Standard]]'' è di fattura meno pregiata, e negli anni '40 venne anche commercializzato con il marchio ''[[Inco]]'' ({{Marchio|63398}}, registrato anche questo da Mengoni) usato anche per i calamai di inchiostro.
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They were high quality models, with bicolor gold nib and an arrow clip very similar the [[Parker]] one (but with a  flat terminal part, as mentioned in the mark), which had a good success. The two higher-end models, ''[[Saratoga Maxima|Maxima]]'' and ''[[Saratoga Medium|Medium]]'' are essentially identical and differ only in size. The model ''[[Saratoga Standard|Standard]]'' is less valuable, and in the '40s was also marketed under the brand ''[[Inco]]'' ({{Marchio|63398}}, also registered by Mengoni) that was also used for the inkwells.
  
Agli inizi degli anni '40 la società fra Webber e Mengoni si sciolse, presumibilmente alla fine del [[1941]], quando Webber registrò a suo nome il marchio [[Saratoga]] ({{Marchio|64297}}), in precedenza registrato insieme a Mengoni, ed ebbe anche termine la produzione delle penne da parte di [[Omas]]. Edoardo Russo Webber continuò a produrre stilografiche, affidandosi a produttori di minor pregio con un corrispondente calo di qualità delle penne. Nel dopoguerra produsse altre penne, marcate ''Saratoga-Webber'', con [[caricamento a stantuffo]]. La produzione andò avanti con modelli a [[pennino coperto]], chiara imitazione delle [[Parker 51]], molto simili agli analoghi prodotti della [[Radius]]. Esistono tracce dell'uso del marchio [[Saratoga]] almeno fino al 1973 nel rinnovo della registrazione dello stesso.
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In the early 40's the company between Webber and Mengoni broke up, presumably at the end of [[1941]], when Webber recorded under his own name the [[Saratoga]] brand ({{Marchio|64297}}), formerly registered with Mengoni, and was also dismissed the production of the pens by [[OMAS]]. Edoardo Russo Webber continued to produce fountain pens, relying on manufacturers of lesser value with a corresponding reduction in the pens quality. After the war he produced other [[piston filler]] pens, marked  ''Saratoga-Webber''. The production went on with [[hooded nb]] models that were a clear [[Parker 51]] imitation, very similar to the analogous [[Radius]] products. There are traces of the use of the [[Saratoga]] trademark at least until 1973, in the renewal of the registration.
  
Anche [[Mengoni]] continuò una sua produzione di penne, marchiate in questo caso ''[[Saratoga's]]'', sempre di bassa qualità e rivolte al mercato economico, prodotte presumibilmente nel distretto di [[Settimo Torinese]], con stilofori e modelli con [[caricamento a stantuffo]]. L'attività proseguì fino al [[1957]], anno di chiusura delle attività della azienda di [[Mengoni]].  
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Also [[Mengoni]] continued its pens production, branded in this case ''[[Saratoga's]]'', that also were low-quality and economy market-oriented, produced presumably in the [[Settimo Torinese]] district, with desk pens and [[piston filler]] models. His activity continued until [[1957]], the year of the close of business of the [[Mengoni]] company.  
  
===Riferimenti esterni===
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===External references===
* nessuno, per ora
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* [https://archive.org/stream/466SheafferCatalogOfDeskSets1970s39Pages_201410/618-saratogo-catalog-1938-8-pages#page/n0/mode/2up] A 1938 catalog from PCA (Pen Collectors of America) website and Internet Archive
 
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===Note===
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===Notes===
 
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{{BrandData|Founder=Edoardo Russo Webber|Place=Milano|Date=1936|Country=IT}}
 
{{BrandData|Founder=Edoardo Russo Webber|Place=Milano|Date=1936|Country=IT}}
[[Category:Marche]]
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{{CategorizeBrand|Italia|Secondary brand}}</noinclude>
[[Category:Brands]]
 
[[Category:Italia]]
 
[[Category:Secondary brand]]</noinclude>
 

Versione delle 00:22, 3 lug 2017

Saratoga
Pubblicità marca
Foto marca

The birth of this company originates from the Edoardo Russo Webber activities, working in the Italian fountain pen market since 1916 as the Italian Parker dealer, and later also as the Astoria dealer, for which he registered the trademarks in Italy (Reg. Gen. N. 27479, Reg. Gen. N. 27562 and Reg. Gen. N. 27563). During the '30s[1] the Parker exclusive concession was withdrawn for reasons not entirely clear (it's been suggested by a unauthorized production of Parker models in Italy, commissioned to OMAS), so he joined Virginio Mengoni, owner of a successful stationery store in Milan, creating the Saratoga brand, as resulting from the first registration note of the trademark in January 1941 (Reg. Gen. N. 63047) made in common with Mengoni and the use of a particular arrow clip whose form had been registered a few months later by Mengoni (Reg. Gen. N. 63465).

The initial Saratoga production was introduced to the market in 1936, [2] with three quality models, clearly inspired by the Parker Vacumatic, referred to as Maxima, Medium and Standard. The models used a filling system similar to the Vacumatic one, [3] they were made of semi-transparent celluloid, that someone is attributed to OMAS, being very similar to those used for the Minerva Classica models.[4]

They were high quality models, with bicolor gold nib and an arrow clip very similar the Parker one (but with a flat terminal part, as mentioned in the mark), which had a good success. The two higher-end models, Maxima and Medium are essentially identical and differ only in size. The model Standard is less valuable, and in the '40s was also marketed under the brand Inco (Reg. Gen. N. 63398, also registered by Mengoni) that was also used for the inkwells.

In the early 40's the company between Webber and Mengoni broke up, presumably at the end of 1941, when Webber recorded under his own name the Saratoga brand (Reg. Gen. N. 64297), formerly registered with Mengoni, and was also dismissed the production of the pens by OMAS. Edoardo Russo Webber continued to produce fountain pens, relying on manufacturers of lesser value with a corresponding reduction in the pens quality. After the war he produced other piston filler pens, marked Saratoga-Webber. The production went on with hooded nb models that were a clear Parker 51 imitation, very similar to the analogous Radius products. There are traces of the use of the Saratoga trademark at least until 1973, in the renewal of the registration.

Also Mengoni continued its pens production, branded in this case Saratoga's, that also were low-quality and economy market-oriented, produced presumably in the Settimo Torinese district, with desk pens and piston filler models. His activity continued until 1957, the year of the close of business of the Mengoni company.

External references

  • [1] A 1938 catalog from PCA (Pen Collectors of America) website and Internet Archive

Notes

  1. this period is quite uncertain, given that at least until December 1941 are (on L'Illustrazione Italiana) of advertising Parker that are labeled "Ing. E. Webber & C. Viale Petrarca 24 Milano".
  2. for this date, such for other information, we refer to Letizia Jacopini book "La storia della stilografica in Italia", but the three versions appears also on a 1938 catalog.
  3. invented, according to Letizia Iacopini, by Nannelli, and purchased by Webber.
  4. ad usual there is no reliable documentation of such claim, which also lingers on many other productions.