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<noinclude>[[File:Radius-Logo.jpg|center|200px|Logo Radius]] The [[Radius]] brand is the one which is known for the highest quality [[SAFIS]] production, and is usually identified with this company. It was joined by the [[Astura]] brand, used for the second tier production. Though less known, it is the production of one of the most important Italian companies, and [[Radius]] pens, like its predecessors [[The King]], are, at least for the production that took place in the golden age of company, of highest quality and have nothing to envy to the production of the most famous italian companies like [[OMAS]] or [[Aurora]].  

<noinclude>[[File:Radius-Logo.svg|center|300px|Logo Radius]] The [[Radius]] brand is the one which is known for the highest quality [[SAFIS]] production, and is usually identified with this company. It was joined by the [[Astura]] brand, used for the second tier production. Though less known, it is the production of one of the most important Italian companies, and [[Radius]] pens, like its predecessors [[The King]], are, at least for the production that took place in the golden age of company, of highest quality and have nothing to envy to the production of the most famous italian companies like [[OMAS]] or [[Aurora]].  

With the competition faced by the gradual spread of the ballpoint pen on the market, the quality of the production, especially in the last years of the company, got much worse, but after the war, the [[Radius]] has continued to produce pens celluloid good quality until the '50s and the production of this brand is still of great interest collezionistico.{{Infobox_Brand|Radius}}

With the competition due to the gradual spread of the ballpoint pen on the market, the quality of the production, especially in the last years of the company, got much worse, but after the war, the [[Radius]] has continued to produce good quality celluloid pens until the '50s, and the production of this brand is still of great interest collezionistico.{{Infobox_Brand|Radius}}{{BrandData|Place=Torino|Country=IT|MainBrand=SAFIS|Fullname=Società Anonima Fabbrica Italiana Stilografiche}}

== History ==

== History ==

</noinclude>Around [[1934]] ''"The King Società Anonima Torino"'' was renamed in ''"Società Anonima Fabbrica Italiana Stilografiche"'', because of the policies of forced Italianisation of names carried out by the fascist regime,<noinclude><ref>Letizia Jacopini in his book ''La storia della stilografica in Italia'', reports the testimony of Bruno Milocani and Emilio Pionzo indicating the shift of production from [[The King]] to [[Radius]] around [[1935]] right for this reason.</ref></noinclude> which made it unattractive to use an English name. It is not known when the first pens [[Radius]] appeared on the market, and at the moment the only certain date is that of the trade mark registration ({{Marchio|50489}}) which occurred in [[1934]] by the new company, which is why we take this year as its starting date.

</noinclude>Around [[1934]] ''"The King Società Anonima Torino"'' was renamed in ''"Società Anonima Fabbrica Italiana Stilografiche"'', because of the policies of forced Italianisation of names carried out by the fascist regime,<noinclude><ref>Letizia Jacopini in his book ''La storia della stilografica in Italia'', reports the testimony of Bruno Milocani and Emilio Pionzo indicating the shift of production from [[The King]] to [[Radius]] around [[1935]] right for this reason.</ref></noinclude> which made it unattractive to use an English name. It is not known when the first pens [[Radius]] appeared on the market, and at the moment the only certain date is that of the trade mark registration ({{Marchio|50489}}) which occurred in [[1934]] by the new company, which is why we take this year as its starting date.

[[Image:Radius-Extra-Piston-Instr.jpg|thumb|A '50s [[Radius Extra]] instruction sheet.]]

[[File:Radius-Superior-Faceted-Lever-Big-StriatedGray-Capped.jpg|thumb|left|A [[Radius Superior]]]]

The [[Radius]] initial production was divided in two lines: the [[Radius Superior|Superior]] for the more valuable high-end pens and more valuable, and the  [[Radius Extra|Extra]] for second tier pens sold at lower prices. The [[Radius Superior|Superior]] line remained in production, with different stylistic and technical changes, including the implementation of [[Radius Superior Trasparente|Trasparente]] version, until the '50s, while the [[Radius Extra|Extra]] line was decommissioned in the late '40s, replaced by other economic production, such as the [[Comet]] and the [[Radius 31]], [[hooded nib]] models of much lower quality than its predecessors.

The [[Radius]] initial production was divided in two lines: the [[Radius Superior|Superior]] for the more valuable high-end pens and more valuable, and the  [[Radius Extra|Extra]] for second tier pens sold at lower prices. The [[Radius Superior|Superior]] line remained in production, with different stylistic and technical changes, including the implementation of [[Radius Superior Trasparente|Trasparente]] version, until the '50s, while the [[Radius Extra|Extra]] line was decommissioned in the late '40s, replaced by other economic production, such as the [[Comet]] and the [[Radius 31]], [[hooded nib]] models of much lower quality than its predecessors.

[[Image:Radius-Superior-StriatedGray-Capped.jpg|thumb|left|A [[Radius Superior]]]]

In the '50s in fact (at least so it appears in [[:Category:Catalogo-Tentardini-195x|this catalog]]) the [[Radius Superior|Superior]] line, which in the meantime had taken on ogival lines following the stylistic trends of the period, was flanked by cheaper models such as the [[Comet]] (with a winged nib very similar to that of the [[Montblanc 25x]]) and the [[Radius 31]], a model with [[hooded nib]] of much lower quality than its predecessors. In the same catalog we note the presence of an additional model, the [[Fortune 38]], a clear imitation of the [[Pelikan 400]].<noinclude>

 

[[Astura]] brand production was instead purely dedicated to the economical level and saw an huge variety of diffeerent [[Modelli Astura|models]] made with the most different filling systems and the most varied forms, in a sort of trial both technical and stylistic.  

 

The production is dated to the period from the 30s to mid 50s. Although clearly low-end pens, there are particularly interesting models like the versions with a special vacuum filling system, made of transparent celluloid.  

[[Astura]] brand production of the '30s and '40s is extremely varied, with a production oriented towards economic pens with wide distribution, made in ​​numerous variants of finishes, shapes and colors. In the '50s, with the crisis caused by the advent of disposable ballpoint pens, were produced ever cheaper and low quality models.<noinclude> [[Astura]] production seems to be terminated in the second half of the 50s, like the [[Radius]] one, likely due to the cessation of the activities of the parent company [[SAFIS]], probably take out of the market by the success of the ballpoint pen. But there is no reliable documents or specific details for the cessation of activities.

There is no known date of termination of production under the [[Radius]] brand, but it is placed in the second half of the '50s (but certainly later than [[1956]], appearing [[SAFIS]] in [[:File:1956-Annuario-General-Industria-Stilografiche-A.jpg|this yearbook]] of that year) considering it concomitant with the cessation of activities of the parent company, which was probably put out of business by the success of ballpoint pens. However, there are no reliable documents or precise indications about the cessation of activities.<noinclude>

{{CronoMarca|Radius}}

{{BrandChrono|Radius}}

==Riferimenti esterni==

==External references==

* http://www.pentrace.net/article112900028.html

* [https://web.archive.org/web/20101127234410/http://www.pentrace.net/article112900028.html] Article on PenTrace

* http://web.archive.org/web/20050125011331/http://www.fortunecity.it/lunapark/eventi/71/w12.html

* [https://web.archive.org/web/20050125011331/http://www.fortunecity.it/lunapark/eventi/71/w12.html] Article, first part

* http://web.archive.org/web/20011122230744/http://www.fortunecity.it/lunapark/eventi/71/w13.html

* [https://web.archive.org/web/20011122230744/http://www.fortunecity.it/lunapark/eventi/71/w13.html] Article, second part

==Note==

==Notes==

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{{CategorizeBrand|Italia}}

[[Category:Italia]]

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