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[[Image:1953-06-Penco-n.53.jpg|thumb|75px|upright|[[Pen-Co 53]] advertising]]

[[Image:1953-06-Penco-n.53.jpg|thumb|75px|upright|[[Pen-Co 53]] advertising]]

The ''Pen-Co'' (or simply  ''Penco'') brand is the best known brand of the ''"F. R. V."'' (which stands for ''"[[Fratelli Rossi Vicenza]]"'') a company founded in Sandrigo, a small town located near Vicenza, in [[1923]] by Rinaldo and Marcello Rossi that was known, before the World War II, for producing good quality economic pens under the [[Caesar]] brand.  

The ''Pen-Co'' (or simply  ''Penco'') brand is the best known brand of the ''"F. R. V."'' (which stands for ''"[[Fratelli Rossi Vicenza]]"'') a company founded in Sandrigo, a small town located near Vicenza, in [[1923]] by Rinaldo and Marcello Rossi that was known, before the World War II, for producing good quality economic pens under the [[Caesar]] brand.

[[File:PenCo-53-SteelGoldBandCap-Open.jpg|thumb|left|A [[Pen-Co 53]] ]]</noinclude>

[[File:PenCo-53-SteelGoldBandCap-Open.jpg|thumb|left|A [[Pen-Co 53]] ]]</noinclude>

[[File:PenCo-53-SteelGoldBandCap-BoxAndPens.jpg|thumb|Some [[Pen-Co 53]] ]]

[[File:PenCo-53-SteelGoldBandCap-BoxAndPens.jpg|thumb|Some [[Pen-Co 53]] ]]

The most famous models, however, are those of the 50s, some clear imitation of the [[Sheaffer]] [[Triumph Pen|Triumph]] models, with [[nib conical]], tapering lines and  [[Crest]] style metal cap. The [[Pen-Co 53]] was the top model, widely publicized on many magazines, so much to arouse the reaction of the [[Sheaffer]] Italian distributor.  

The most famous models, however, are those of the 50s, some clear imitation of the [[Sheaffer]] [[Triumph Pen|Triumph]] models, with [[nib conical]], tapering lines and  [[Crest]] style metal cap. The [[Pen-Co 53]] was the top model, widely publicized on many magazines, so much to arouse the reaction of the [[Sheaffer]] Italian distributor.

But in addition to the conical nib version, although much less common, and virtually unknown until recently, ''Pen-Co'' also produced variants with ordinary open nib, like the one shown in the photo at left, as [[Sheaffer]] had done with [[Admiral]] or [[Sheaffer Saratoga|Saratoga]].

But in addition to the conical nib version, although much less common, and virtually unknown until recently, ''Pen-Co'' also produced variants with ordinary open nib, like the one shown in the photo at left, as [[Sheaffer]] had done with [[Admiral]] or [[Sheaffer Saratoga|Saratoga]].

[[File:Penco-AdmiralLike-Open.jpg|thumb|left|An open nib ''Pen-Co'']]

[[File:Penco-AdmiralLike-Open.jpg|thumb|left|An open nib ''Pen-Co'']]

Despite attempts to stay afloat in an increasingly reduced market, taken by the emergence of disposable ballpoint pens, the company found itself in increasingly difficult economic activities and finally closed in the late 50's, March 30, 1957.

Despite attempts to stay afloat in an increasingly reduced market, taken by the emergence of disposable ballpoint pens, the company found itself in increasingly difficult economic activities and finally closed in the late 50's, March 30, 1957.