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The [[Pagliero]] brand was founded in [[1917]] by ''Luigi Pagliero'' in Settimo Torinese, and it is between the few Italian hystorical brand still active. Although the birth of the company is very old, the production of pens is much less, and is believed to be started only in the '20s. The company was mainly active in the production of mid-range fountain pens, also for others brands, and used a wide variety of names (such as [[Red Circle]], [[FERT]], [[Regale]], [[Plevonia]], [[Condor]], [[Stilnova]], [[Fulgens]]) for its own models.  

The [[Pagliero]] brand was founded in [[1917]] by ''Luigi Pagliero'' in Settimo Torinese, and it is between the few Italian hystorical brand still active. Although the birth of the company is very old, the production of pens is much less, and is believed to be started only in the '20s. The company was mainly active in the production of mid-range fountain pens, also for others brands, and used a wide variety of names (such as [[Red Circle]], [[FERT]], [[Regale]], [[Plevonia]], [[Condor]], [[Stilnova]], [[Fulgens]]) for its own models.  

La produzione, nonostante sia stata prevalentemente indirizzata alle fasce medio basse, si contraddistingue per una qualità generale piuttosto buona, ma la vastità della produzione e la moltiplicazione dei marchi rende spesso questa azienda, che peraltro resta una delle più importanti del panorama italiano, meno apprezzata in ambito collezionistico.{{Infobox_Marca|Pagliero}}{{BrandData|Founder=Luigi Pagliero|Trademarks=Red Circle, Stilnova, Plevonia, Condor, Verelyte, Fulgens, Regale, FERT|Date=1917|Place=Settimo Torinese|Country=IT}}

The production, although it was mainly directed to the low tiers, is characterized by a rather good overall quality, but the scale of production and the brand names proliferation often makes this company, which also remains one of the most important on the Italian scene, less appreciated within the collectors.{{Infobox_Brand|Pagliero}}{{BrandData|Founder=Luigi Pagliero|Trademarks=Red Circle,Stilnova, Plevonia,Condor,Verelyte,Fulgens, Regale,FERT,Vereletta|Date=1917|Place=Settimo Torinese|Country=IT}}

== Storia ==  

== History ==  

The ''Ditta Luigi Pagliero'' company, later renamed ''Fratelli Pagliero'' and then ''Luigi Pagliero e F.'' was founded by ''Luigi Pagliero'' in [[1917]]<ref>that's the date, according to Letizia Jacopini, but there is trace of an early activity on button production with a trademark registered as back as 1902 ({{Marchio|5454}}).</ref> in Settimo Torinese, as a company working various materials (bone, horn, tortoiseshell, mother of pearl) for the production of everyday objects (buttons for the most part, but also combs, mouthpieces for pipes, etc..). With the fountain pens production boom of the '20s it was not too difficult for the company, which had already the necessary type of working machinery, to start producing and processing pens or parts of pens on behalf of other companies.<ref>Letizia Jacopini in his book of reports relations with [[Aurora]] and with the [[Giacomazzi]] company in Settimo.</ref>  

The ''Ditta Luigi Pagliero'' company, later renamed ''Fratelli Pagliero'' and then ''Luigi Pagliero e F.'' was founded by ''Luigi Pagliero'' in [[1917]]<ref>that's the date, according to Letizia Jacopini, but there is trace of an early activity on button production with a trademark registered as back as 1902 ({{Marchio|5454}}).</ref> in Settimo Torinese, as a company working various materials (bone, horn, tortoiseshell, mother of pearl) for the production of everyday objects (buttons for the most part, but also combs, mouthpieces for pipes, etc..). With the fountain pens production boom of the '20s it was not too difficult for the company, which had already the necessary type of working machinery, to start producing and processing pens or parts of pens on behalf of other companies.<ref>Letizia Jacopini in his book of reports relations with [[Aurora]] and with the [[Giacomazzi]] company in Settimo.</ref>  

The production sees as its most important brand in the '30s the [[Red Circle]] ({{Marchio|51267}}), registered in [[1934]], which was promoted with an extensive advertising campaign. This was followed by a great variety of other brands, such as [[Regale]], [[Stilnova]] ({{Marchio|111841}}), [[Condor]] ({{Marchio|119927}}). The lower end was marked instead ''[[Vereletta]]'' or  ''[[Verelite]]'' or ''[[Verelyte]]'' ({{Marchio|120707}}), while under the [[Plevonia]] brand name were produced some high-end pens. Unfortunately there are no reliable data about the production between the years '30s and '40s.

The production sees as its most important brand in the '30s the [[Red Circle]] ({{Marchio|51267}}), registered in [[1934]], which was promoted with an extensive advertising campaign. This was followed by a great variety of other brands, such as [[Regale]], [[Stilnova]] ({{Marchio|111841}}), [[Condor]] ({{Marchio|119927}}). The lower end was marked instead ''[[Vereletta]]'' or  ''[[Verelite]]'' or ''[[Verelyte]]'' ({{Marchio|120707}}), while under the [[Plevonia]] brand name were produced some high-end pens. Unfortunately there are no reliable data about the production between the years '30s and '40s.

In [[1936]]<ref>Letizia Jacopini reports 1937 in her book, but [[:File:1936-09-Pagliero-Brochure-InternoCentro.jpg|this brochure]] dated 1936 clearly shows that the new name was in use already in that year.</ref>  the company was restructured and changed its name in ''Luigi Pagliero e F.'', and in [[1939]] was registered as trademark the acronym ''LPF'' inscribed in a rhombus ({{Marchio|58632}}). The best known brand of this period was [[Stilnova]], which was used from the late '30s until the postwar period. The initial [[Stilnova]] production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked ''Stilnova''. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a [[button filler]].

In [[1936]]<ref>Letizia Jacopini reports 1937 in her book, but [[:Categoria:Pagliero-Brochure-1936|this brochure]] dated 1936 clearly shows that the new name was in use already in that year.</ref>  the company was restructured and changed its name in ''Luigi Pagliero e F.'', and in [[1939]] was registered as trademark the acronym ''LPF'' inscribed in a rhombus ({{Marchio|58632}}). The best known brand of this period was [[Stilnova]], which was used from the late '30s until the postwar period. The initial [[Stilnova]] production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked ''Stilnova''. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a [[button filler]].

[[File:1936-09-Pagliero-Brochure-ExternMid.jpg|thumb|Una brochure del 1936]]

[[File:1936-09-Pagliero-Brochure-ExternMid.jpg|thumb|A 1936 brochure]]

Era ignoto invece, fino al ritrovamento di [[:Categoria:Pagliero-Brochure-1936|questa brochure]], l'uso del marchio [[FERT]], presente nella produzione di alcune stilografiche contraddistinte dalla dicitura ''"F.E.R.T. Automatica Brevettata"'' e dal riferimento ad un brevetto ({{Cite patent|IT|330806}}) probabilmente associato al loro particolare sistema di caricamento, costituito da due barrette laterali unite ad U da una lamina elastica, che possono essere premute per comprimere il gommino, cui si accede svitando un fondello che per questo risulta molto più lungo del normale.

Instead, until [[:Categoria:Pagliero-Brochure-1936|this brochure]] was found, it was unknown the use of the [[FERT]] brand, found on pens imprinted as  ''"F.E.R.T. Automatica Brevettata"'' with the reference to a patent ({{Cite patent|IT|330806}}) probably referring to the filling system, consisting of a thin U-shaped spring made from an elastic lamina, which can be side pressed to compress the rubber sac, after unscrewing a back blind cap much longer than the usual ones.

La produzione delle [[FERT]] veniva attribuita alla [[Aurora]], probabilmente per l'utilizzo di questa sigla, acronimo del motto Savoia ''"Fortitudo Eius Rhodum Tenuit"'', su una [[R.A.]] prodotta per le campagne del ''Touring Club Italiano''.<ref>Letizia Jacopini nel suo testo parla di "probabile" produzione [[Aurora]], senza ulteriori riferimenti, e pur esistendo diverse registrazioni del marchio ''"F.E.R.T."'', nessuna è riconducibile a delle penne stilografiche e l'unica con una remota attinenza è quella della ''"Fabbrica Emilio Roggieri Torino"'' per "pennelli, smalti, vernici e colori, articoli affini"</ref> La brochure citata permette di datare con maggior precisione l'utilizzo di questo marchio da parte della ''Pagliero'' a partire dal 1936, e ne da una attribuzione precisa, pur restando incerto il significato della sigla ''"FERT"''.

[[FERT]] production was often attributed to [[Aurora]], probably for the use of this acronym for the Savoia motto "''Fortitudo Eius Rhodum Tenuit"'' on a [[Aurora R.A.|R.A.]] produced for the "Touring Club Italiano" campaigns.<ref> Letizia Jacopini in his book speaks of "probable" [[Aurora]] production without further references, and while there are several registrations of the ''"FERT"'' trademark, none is attributable to fountain pens and the only one with a remote relevance is that of "Fabbrica Emilio Roggieri Torino" for "brushes, enamels, varnishes and colors".</ref> This brochure allows to date more accurately the use of this brand by Pagliero since 1936, and give precise attribution, while is still uncertain of the meaning of the ''"FERT"'' abbreviation.

From this period there also the pens marked [[Plevonia]], which are the most valuable production of the company. These pens were made in ringed transparent cellulois, as a clear imitation of [[Vacumatic]], from which they also copied the filling system.<ref>they have inscripted the patent {{Cite patent|IT|329230}}.</ref> Were produced in two versions (with three rings or with a band and two rings), but in one size. They were equipped with gold nib marked ''Plevonia'' and ''585''.  

From this period there also the pens marked [[Plevonia]], which are the most valuable production of the company. These pens were made in ringed transparent cellulois, as a clear imitation of [[Vacumatic]], from which they also copied the filling system.<ref>they have inscripted the patent {{Cite patent|IT|329230}}.</ref> Were produced in two versions (with three rings or with a band and two rings), but in one size. They were equipped with gold nib marked ''Plevonia'' and ''585''.  

==External references==

==External references==

* http://www.tryphon.it/pens/photo.htm

* [https://web.archive.org/web/20060514223432/http://www.tryphon.it/pens/photo.htm] Article about the district of Settimo Torinese, with material about the company

* http://www.tryphon.it/pens/history.htm

* [https://web.archive.org/web/20060514223746/http://www.tryphon.it/pens/history.htm] Article about the district of Settimo Torinese, with material about the company

==Notes==  

==Notes==  

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{{CategorizeBrand|Italia}}

{{CategorizeBrand|Italia}}