Modifiche

[[Image:1932-12-Onoto-Models.jpg|thumb|left|[[Onoto]] models from a 1932 advertisement]]

[[Image:1932-12-Onoto-Models.jpg|thumb|left|[[Onoto]] models from a 1932 advertisement]]

But the company most significant model was introduced in [[1937]], when [[Onoto]] launched the [[Magna]], a large pen like the previous [[Onoto Mammoth|Mammoth]], with a two-color nib, the three rings ont the cap, produced in a new translucent celluloid created with a very complex process, in the black chiseled, green/brown and silver/gold colors. These pens were joined by other smaller models called [[Minor]] and [[Dainty]]. WWII however weighed negatively on the diffusion of the new pen, with the production that was soon converted to armaments to support the war effort.

But the company most significant model was introduced in [[1937]], when [[Onoto]] launched the [[Magna]], a large pen like the previous [[Onoto Mammoth|Mammouth]], with a two-color nib, the three rings ont the cap, produced in a new translucent celluloid created with a very complex process, in the black chiseled, green/brown and silver/gold colors. These pens were joined by other smaller models called [[Minor]] and [[Dainty]]. WWII however weighed negatively on the diffusion of the new pen, with the production that was soon converted to armaments to support the war effort.

[[Image:Onoto-Magna-WB-Posted.jpg|thumb|An [[Onoto]] [[Magna]]]]

[[Image:Onoto-Magna-WB-Posted.jpg|thumb|An [[Onoto]] [[Magna]]]]

After the war production resumed at full speed only since [[1947]] with the reintroduction of a new [[Magna]] series, some of which were [[lever filler]]. In the same period were also introduced a new set of pearly marbled pens. But at that rime the company had lost all its innovation capacity, and continued to produce economic [[lever filler]] pens substantially following market trends with the [[Onoto Penmaster]] an [[hooded nib]] pen with metal cap. They also went in the ballpen market.  

After the war production resumed at full speed only since [[1947]] with the reintroduction of a new [[Magna]] series, some of which were [[lever filler]]. In the same period were also introduced a new set of pearly marbled pens. But at that rime the company had lost all its innovation capacity, and continued to produce economic [[lever filler]] pens substantially following market trends with the [[Onoto Penmaster]] an [[hooded nib]] pen with metal cap. They also went in the ballpen market.  

Like happened with other big producers, competition from disposable ballpoint dealt a mortal blow to the company, the latest significant product was the [[Onoto K]] of [[1955]], a [[piston filler]] pen with [[hooded nib]], visible tank and friction cap, produced in different versions. In [[1958]] pens production by the [[De La Rue]] finally ceased with the closing of the Strathendry factory occurred February 27, 1958. The production however continued for some years, until [[1963]], in Australia, where the ''Backer Norman'' and the ''Longhurst Pty Ltd.'' who managed [[Onoto]]  distribution for 32 years, took over the brand. Like many other historic brands also [[Onoto]] was brought back to light in recent times for the production of modern fountain pens.

Like happened with other big producers, competition from disposable ballpoint dealt a mortal blow to the company, the latest significant product was the [[Onoto K]] of [[1955]], a [[piston filler]] pen with [[hooded nib]], visible tank and friction cap, produced in different versions. In [[1958]] pens production by the [[De La Rue]] finally ceased with the closing of the Strathendry factory occurred February 27, [[1958]]. The production however continued for some years, until [[1963]], in Australia, where the ''Backer Norman'' and the ''Longhurst Pty Ltd.'' who managed [[Onoto]]  distribution for 32 years, took over the brand. Like many other historic brands also [[Onoto]] was brought back to light in recent times for the production of modern fountain pens.

{{BrandChrono|Onoto}}

{{BrandChrono|Onoto}}