Modifiche

In commercial diversification strategy implemented by [[Aurora]] initially the [[Olo]] brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.

In commercial diversification strategy implemented by [[Aurora]] initially the [[Olo]] brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.

Questo cambiò solo dopo la metà degli anni '30, quando il ruolo di sottomarca dell'[[Aurora]] divenne ufficialmente riconosciuto con la comparsa delle penne [[Olo]] nei cataloghi dell'azienda madre, proposte sempre come penne di fascia inferiore, ma con le solite caratteristiche di affidabilità e robustezza.  

This changed only after the mid '30s, when the role of [[Aurora]] sub-brand became officially recognized by the appearance of [[Olo]] pens in the parent company catalogs, as proposed as lower end pens, but with the usual characteristics of reliability and robustness.  

There is no precise dating of the [[Olo]] models, although usually you can take as a reference the corresponding modelsof the [[Aurora]] production of which they were a kind of cheap version; they are easily recognizable by clips shapes and materials entirely similar to those of the respective [[Aurora]] models.

There is no precise dating of the [[Olo]] models, although usually you can take as a reference the corresponding modelsof the [[Aurora]] production of which they were a kind of cheap version; they are easily recognizable by clips shapes and materials entirely similar to those of the respective [[Aurora]] models.