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<noinclude>{{Infobox_Brand|Olo}}</noinclude>The ''Olo'' was started as a sub-brand of [[Aurora]] in [[1929]], more or less simultaneously with the ''sister'' [[ASCO]] and with the release of [[Duplex]] celluloid model. The ''Olo'' brand appears to have been created to address the the medium and low segment of the fountain pen market, to complement the production of first tier models marked [[Aurora]] with lower price (and obviously less valuable) but always of good quality fountain pens. But the trademark was actually recorded  ({{Marchio|41031}}) in [[1929]] for something totally different: ''milk, tea, coffee and surrogates, edible oils and fats, ..., lace, embroidery , felt, paper, paperboard, paper for upholstery, etc.''.

<noinclude>{{Infobox_Brand|Olo}}</noinclude>[[File:1939-09-Catalogo-UnioneCooperativeMilano-Aurora.jpg|thumb|upright|An advertisement with an ''"Olo Gamma 23"'']]

 

The ''Olo'' was started as a sub-brand of [[Aurora]] in [[1929]], more or less simultaneously with the ''sister'' [[ASCO]] and with the release of [[Duplex]] celluloid model. The ''Olo'' brand appears to have been created to address the the medium and low segment of the fountain pen market, to complement the production of first tier models marked [[Aurora]] with lower price (and obviously less valuable) but always of good quality fountain pens. But the trademark was actually recorded  ({{Marchio|41031}}) in [[1929]] for something totally different: ''milk, tea, coffee and surrogates, edible oils and fats, ..., lace, embroidery , felt, paper, paperboard, paper for upholstery, etc.''.

In commercial diversification strategy implemented by [[Aurora]] initially the ''Olo'' brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.

In commercial diversification strategy implemented by [[Aurora]] initially the ''Olo'' brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.

In the second half of the '30s were then introduced the [[Olo F]] and [[Olo Gamma]] models, the first was a faceted pen, going back to the similar [[Novum]] model. The second was a pen with straightest lines, with a metal cover bottom. Both were offered with combination of mechanical pencils.  

In the second half of the '30s were then introduced the [[Olo F]] and [[Olo Gamma]] models, the first was a faceted pen, going back to the similar [[Novum]] model. The second was a pen with straightest lines, with a metal cover bottom. Both were offered with combination of mechanical pencils.  

In the '40s the production was revised, and a new jagged clip was used, not present on [[Aurora]] marked models, but used by the company in other economic production. Moreover, with the introduction in 1938 of ''[[Platiridio]]'' nibs, also ''Olo'' pens were mounted with steel or gold plated steel nibs, marked ''OLO'', which were imprinted in addition to the squared ellipsoid logo also with the production year.

In the '40s the production was revised, and a new jagged clip was used, not present on [[Aurora]] marked models, but used by the company in other economic production. Moreover, with the introduction in 1938 of ''[[Platiridio]]'' nibs, also [[Olo]] pens were mounted with steel or gold plated steel nibs, marked ''OLO'', which were imprinted in addition to the squared ellipsoid logo also with the production year.

In this 1941 [[:File:1941-10-Aurora-Invoice.jpg|invoice]], is mentioned a model called [[Olo Flexor]], produced at least in large and medium sizes. It is not clear to which model it refers. But on a page of a 1940 [[Aurora]] catalog published in the Letizia Jacopini book  there is a ''[[Flexor]]'' pen with a ''"Flexor"'' imprinted nib, next to a very similar [[Atena]] pen. And both have a clip that is substantially identical to the one found on some versions of the [[Summit]] [[Summit serie S.|S. serie]].  

In this 1941 [[:File:1941-10-Aurora-Invoice.jpg|invoice]], is mentioned a model called [[Olo Flexor]], produced at least in large and medium sizes. It is not clear to which model it refers. But on a page of a 1940 [[Aurora]] catalog published in the Letizia Jacopini book  there is a ''[[Flexor]]'' pen with a ''"Flexor"'' imprinted nib, next to a very similar [[Atena]] pen. And both have a clip that is substantially identical to the one found on some versions of the [[Summit]] [[Summit serie S.|S. serie]].  

The production of fountain pens branded ''Olo'' was essentially abandoned after the war.

The production of fountain pens branded [[Olo]] was essentially abandoned after the war.

==External references==

===External references===

* none

* none

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{{BrandData|MainBrand=Aurora|ProdDate=1929|Country=IT}}

{{BrandData|MainBrand=Aurora|ProdDate=1929|Country=IT}}

{{CategorizeBrand|Italia|Secondary brand}}</noinclude>

{{CategorizeBrand|Italia|Secondary brand}}</noinclude>