Modifiche

In commercial diversification strategy implemented by [[Aurora]] initially the [[Olo]] brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.

In commercial diversification strategy implemented by [[Aurora]] initially the [[Olo]] brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.

Questo cambiò solo dopo la metà degli anni '30, quando il ruolo di sottomarca dell'[[Aurora]] divenne ufficialmente riconosciuto con la comparsa delle penne [[Olo]] nei cataloghi dell'azienda madre, proposte sempre come penne di fascia inferiore, ma con le solite caratteristiche di affidabilità e robustezza.  

This changed only after the mid '30s, when the role of [[Aurora]] sub-brand became officially recognized by the appearance of [[Olo]] pens in the parent company catalogs, as proposed as lower end pens, but with the usual characteristics of reliability and robustness.  

There is no precise dating of the [[Olo]] models, although usually you can take as a reference the corresponding modelsof the [[Aurora]] production of which they were a kind of cheap version; they are easily recognizable by clips shapes and materials entirely similar to those of the respective [[Aurora]] models.

There is no precise dating of the [[Olo]] models, although usually you can take as a reference the corresponding models of the [[Aurora]] production of which they were a kind of cheap version; they are easily recognizable by clips shapes and materials entirely similar to those of the respective [[Aurora]] models.

First [[Olo]] models were safeties similar to [[R.A.|R.A.3]]  (with clip) and  [[R.A.|R.A.0]] (with ring), however, marked with the [[Olo]] logo (an ellipsoid squared with the ''OLO'' inscription inside) both on the nib and on the pen body and on the cap top. These were produced also in laminated gold [[overlay]]s (marked ''18 KR'') always in the two previous measures, respectively called ''Type 3'' and ''Type 0'', and with two filling systems: [[safety]] and [[button filler]], the latter resumed shapes and clip of the [[A.R.A.|A.R.A. 15]], even if the decorations used for the [[overlay]] are different from those of the [[Aurora]] models.

First [[Olo]] models were safeties similar to [[R.A.|R.A.3]]  (with clip) and  [[R.A.|R.A.0]] (with ring), however, marked with the [[Olo]] logo (an ellipsoid squared with the ''OLO'' inscription inside) both on the nib and on the pen body and on the cap top. These were produced also in laminated gold [[overlay]]s (marked ''18 KR'') always in the two previous measures, respectively called ''Type 3'' and ''Type 0'', and with two filling systems: [[safety]] and [[button filler]], the latter resumed shapes and clip of the [[A.R.A.|A.R.A. 15]], even if the decorations used for the [[overlay]] are different from those of the [[Aurora]] models.

[[Image:Olo-Blue-FIAT-Capped.jpg|thumb|Una [[Olo]] pubblicitaria Fiat]]

[[Image:Olo-Blue-FIAT-Capped.jpg|thumb|A [[Olo]] FIAT advertizing model]]

A queste prime stilografiche seguirono dei modelli ''[[Flat top]]'', molto simili alla [[Duofold]] della [[Parker]], sempre prodotti in due misure ed in celluloide nera e colorata. Queste penne sono caratterizzate da una veretta piuttosto ampia sul cappuccio e dal logo ''OLO'' inciso sul corpo in prossimità del fondo della penna e sulla sezione pennino. Questi modelli vennero creati in parallelo all'introduzione della [[Duplex]] di cui possono essere considerati la versione economica.

These first pens were followed by ''[[Flat top]]'' models, very similar to [[Parker]] [[Duofold]], also produced in two sizes and in black and colored celluloid. These pens are characterized by a rather large metal ring on the cap and the ''OLO'' logo engraved both on the body near the bottom of the pen and on the nib section. These models were created in parallel to the introduction of the [[Duplex]] for which can be considered the economic version.

[[Image:Olo-Ringed-SR-Posted.jpg|thumb|left|Una [[Olo]] in [[celluloide]] anellata]]

[[Image:Olo-Ringed-SR-Posted.jpg|thumb|left|A ringed celluloid [[Olo]] ]]

Seguendo i cambiamenti della produzione [[Aurora]] anche i modelli della [[Olo]] vennero rinnovati nella prima metà degli anni '30, con l'introduzione della [[Olo Lusso]], prodotta in due misure, grande e media, con la stessa clip della [[Superna]] fissata sul cappuccio con una testina metallica dotata di un tassello a vite. La penna era realizzata in celluloide tornita dal pieno nei colori marmorizzati e a linee incrociate dei modelli [[Aurora]] dello stesso periodo e prodotta sia con finiture cromate che dorate. Il logo ''OLO'' era riportato o sulla sezione o sul corpo.  

Following the changes in the [[Aurora]] production alsothe [[Olo]] models were renewed in the first half of the '30s, with the introduction of the [[Olo Lusso]], produced in two sizes, large and medium, with the same clip of [[Superna]] attached to the cap with a metal head with a dowel screw. The pen was made of celluloid machined from solid barrel in the same marbled and crossed lines colors of the [[Aurora]] models of the same period and was produced with chrome and golden trim. The ''OLO'' logo was reported or on section or on the body.  

Nella seconda metà degli anni '30 vennero poi introdotti i modelli [[Olo F]] ed [[Olo Gamma]], la prima era una penna sfaccettata, che si rifaceva all'analoga versione della [[Novum]]. la seconda una penna di linee più diritte, con un fondello con una copertura di metallo. Entrambe prevedevano l'abbinamento di matite meccaniche.  

In the second half of the '30s were then introduced the [[Olo F]] and [[Olo Gamma]] models, the first was a faceted pen, going back to the similar [[Novum]] model. The second was a pen with straightest lines, with a metal cover bottom. Both were offered with combination of mechanical pencils.  

Negli anni '40 la produzione venne rivista, e venne utilizzata una nuova clip scalettata, non presente sui modelli marcati [[Aurora]], ma utilizzata dall'azienda in altre produzioni economiche. Inoltre con l'introduzione nel 1938 dei pennini in ''[[Platiridio]]'' anche sulle [[Olo]] vennero montati pennini in acciaio o in acciaio placcato oro, marcati ''OLO'', che oltre al logo con l'ellissoide squadrato riportano anche l'anno di produzione.

In the '40s the production was revised, and a new jagged clip was used, not present on [[Aurora]] marked models, but used by the company in other economic production. Moreover, with the introduction in 1938 of ''[[Platiridio]]'' nibs, also [[Olo]] pens were mounted with steel or gold plated steel nibs, marked ''OLO'', which were imprinted in addition to the squared ellipsoid logo also with the production year.

In [[:File:Aurora-Invoice-1941-10.jpg|questa fattura]] del 1941, viene citato un modello denominato [[Olo Flexor]], prodotto almeno nella misura grande e media. Non è chiaro a quale modello si faccia riferimento.

In this 1941 [[:File:1941-10-Aurora-Invoice.jpg|invoice]], is mentioned a model called [[Olo Flexor]], produced at least in large and medium sizes. It is not clear to which model it refers. But on a page of a 1940 [[Aurora]] catalog published in the Letizia Jacopini book  there is a ''[[Flexor]]'' pen with a ''"Flexor"'' imprinted nib, next to a very similar [[Atena]] pen. And both have a clip that is substantially identical to the one found on some versions of the [[Summit]] [[Summit serie S.|S. serie]].  

La produzione di stilografiche a marchio [[Olo]] venne sostanzialmente abbandonata nel dopoguerra.

The production of fountain pens branded [[Olo]] was essentially abandoned after the war.

===Riferimenti esterni===

===External references===

* nessuno per ora

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{{BrandData|MainBrand=Aurora|ProdDate=1929|Country=IT}}

{{BrandData|MainBrand=Aurora|ProdDate=1929|Country=IT}}

{{CategorizeBrand|Italia|Secondary brand}}</noinclude>

[[Category:Italia]]

[[Category:Secondary brand]]</noinclude>