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[[Immagine:Logo-Lamy.svg|center|300px|Lamy Logo]]

[[Immagine:Logo-Lamy.svg|center|300px|Lamy Logo]]

Although [[Lamy]], being born in 1930, appears to be one of the historic German producers, is often seen as a recently founded company. But since the '60s its models have always been characterized by the attention to design and design research, with the production of great value models like the [[Lamy 2000]] that, for their futuristic and minimalist style, have earned the company an image of modernity and avant-garde.  

Although ''Lamy'', being born in [[1930]], appears to be one of the historic German producers, is often seen as a recently founded company. But since the '60s its models have always been characterized by the attention to design and design research, with the production of great value models like the [[Lamy 2000]] that, for their futuristic and minimalist style, have earned the company an image of modernity and avant-garde.  

Avendo sempre investito in ricerca e sviluppo l'azienda ha saputo superare brillantemente il periodo di crisi seguito all'introduzione della penna a sfera, restando al passo con i tempi ed adeguandosi alle nuove richieste del mercato, su cui è rimasta continuamente presente dalla fondazione. A tutt'oggi la [[Lamy]] si contraddistingue come produttore di stilografiche di fascia media, e di strumenti di scrittura destinati all'uso quotidiano. Nonostante l'azienda abbia scelto di non produrre modelli di lusso, le sue penne sono di ottima qualità e mantengono quella particolare attenzione all'innovazione stilistica che le rende sempre attuali ed interessanti.{{Infobox_Marca|Lamy}}{{BrandData|Founder=Joseph C. Lamy|Place=Heidelberg|Country=DE|Date=1930|Fullname=Orthos Fullhalterfabrik C. J. Lamy|Trademarks=Artus, Orthos}}

Having always invested in research and development, the company has been able to successfully overcome the crisis period following the ballpoint pen introduction, keeping up with the times and adapting to new market demands, on which it remained continuously present from its foundation. To date ''Lamy'' stands out as a manufacturer of midrange fountain pens, and writing tools for everyday use. Although the company has chosen not to produce luxury models, his fountain pens are excellent quality and maintain that particular attention to stylistic innovation that makes them always relevant and interesting. {{Infobox_Brand|Lamy}}{{BrandData|Founder=Joseph C. Lamy|Place=Heidelberg|Country=DE|Date=1930|Fullname=Orthos Fullhalterfabrik C. J. Lamy|Trademarks=Artus,Orthos}}

== Storia ==

== History ==

The [[Lamy]] was born at the hands of ''Joseph C. Lamy'' in [[1930]] in Heidelberg, under the name of ''"Orthos Fullhalterfabrik C. J. Lamy"''. ''Joseph C. Lamy''  had been director of the exports of [[Parker]] until the 20's. In 1927 he returned to Heidelberg as ''Parker Germany' general manager in the period in which it had acquired the [[Osmia]] for the [[Duofold]] production in Germany.

The ''Lamy'' was founded by ''Joseph C. Lamy'' in [[1930]] in Heidelberg, under the name of ''"Orthos Fullhalterfabrik C. J. Lamy"''. ''Joseph C. Lamy''  had been director of the exports of [[Parker]] until the 20's. In 1927 he returned to Heidelberg as ''Parker Germany' general manager in the period in which it had acquired the [[Osmia]] for the [[Duofold]] production in Germany.

At the end of [[1929]], more or less simultaneously with [[Osmia]] discharge by [[Parker]] , ''Joseph Lamy'' resigned to create his company. He moved to Berlin and began production of celluloid pens marked [[Orthos]], very similar to [[Duofold]] (which at that time was much imitated) produced in two sizes and a wide range of colors.  

At the end of [[1929]], more or less simultaneously with [[Osmia]] discharge by [[Parker]] , ''Joseph Lamy'' resigned to create his company. He moved to Berlin and began production of celluloid pens marked [[Orthos]], very similar to [[Duofold]] (which at that time was much imitated) produced in two sizes and a wide range of colors.  

In [[1933]] [[Lamy]] acquired a first patent for a pen/pencil combination, and put into production a large pen, always meant to compete with the [[Duofold]]. There is little information on these years, and specific models are not known, the pens were simply marketed under the brand [[Orthos]].  

In [[1933]] ''Lamy''  acquired a first patent for a pen/pencil combination, and put into production a large pen, always meant to compete with the [[Duofold]]. There is little information on these years, and specific models are not known, the pens were simply marketed under the brand [[Orthos]].  

[[Image:1939-06-Artus-Favorit.jpg|left|thumb|150px|A 1939  [[Artus Favorit]] advertisement.]]

[[Image:1939-06-Artus-Favorit.jpg|left|thumb|150px|A 1939  [[Artus Favorit]] advertisement.]]

Also ''Joseph C. Lamy'' could foresee the times sensing the potential of plastic, and acquired the ''[[Artus]] Fullaltergesellschaft Kaufmann und Co.'', whose origins seem to date back to 1936/37, beginning, first in Europe, to produce plastic injection pens. The first model was made with a new patented [[piston filler]] mechanism, still marketed under the [[Artus]] brand while stood out clearly from predecessors.

Also ''Joseph C. Lamy'' could foresee the times sensing the potential of plastic, and acquired the ''[[Artus]] Fullaltergesellschaft Kaufmann und Co.'', whose origins seem to date back to [[1935]],<ref>at least according to what is reported in [https://www.fountainpennetwork.com/forum/topic/318913-markant-artus-and-optimat-from-the-50s-60s/ this discussion].</ref> beginning, probably the first in Europe, to produce plastic injection pens. The first model was made with a new patented [[piston filler]] mechanism, still marketed under the [[Artus]] brand while stood out clearly from predecessors.

It is unclear whether the production of plastic pens began around [[1939]], approximate date of the acquisition of [[Artus]], or only after the war. It is not clear even when it ceased to use the [[Orthos]] trademark, but at least until 1941 <ref>at least as reported in this [http://www.fountainpennetwork.com/forum/index.php?showtopic=19039 discussion].</ref> the brands coexisted sharing address and phone number, even during a change of venue took place in 1940.

It is unclear whether the production of plastic pens began around [[1939]], approximate date of the acquisition of [[Artus]], or only after the war. It is not clear even when it ceased to use the [[Orthos]] trademark, but at least until 1941 <ref>at least as reported in this [http://www.fountainpennetwork.com/forum/index.php?showtopic=19039 discussion].</ref> the brands coexisted sharing address and phone number, even during a change of location in [[1940]].

In subsequent years, the range was expanded with new models such as the [[Artus Rekord]], [[Artus Perfect|Perfect]], [[Artus Favorit|Favorit]], [[Artus Ballit|Ballit]], [[Artus Schulüller|Schulüller]], [[Artus Prinz|Prinz]], [[Artus Junior|Junior]]. The [[Artus]] concentrated in manufacturing economic and functional pens, with a focus on the student market; it also was capable to range over the whole field of the writing instruments. The company also stood out for the choice of a commercial diffusion based on direct sales by mail, bypassing the dealer network of stationery and supplies. In [[1949]] the [[Artus]] was renamed ''Artus, C. Josef Lamy'', and the brand continued to exist until [[1972]].  

In subsequent years, the range was expanded with new models such as the [[Artus Rekord]], [[Artus Perfect|Perfect]], [[Artus Favorit|Favorit]], [[Artus Ballit|Ballit]], [[Artus Schulüller|Schulüller]], [[Artus Prinz|Prinz]], [[Artus Junior|Junior]]. The [[Artus]] concentrated in manufacturing economic and functional pens, with a focus on the student market; it also was capable to range over the whole field of the writing instruments. The company also stood out for the choice of a commercial diffusion based on direct sales by mail, bypassing the dealer network of stationery and supplies. In [[1949]] the [[Artus]] was renamed ''Artus, C. Josef Lamy'', and the brand continued to exist until [[1972]].  

[[Image:195x-Lamy-27-3.jpg|thumb|A '50s [[Lamy 27]] advertisement.]]

[[File:1958-Lamy-27.jpg|thumb|A 1958 [[Lamy 27]] advertisement.]]

Only in [[1952]] the company put on the market the first pen marked [[Lamy]], the [[Lamy 27]] model, with [[piston filler]] and demi-covered nib, tapered shapes with a style that is reminiscent of the [[Parker 51]], which at that time saw countless imitators. Despite the similarity, the [[Lamy 27]] was a pen with its own clear personality, and presented considerable technical innovation, like the particular feeder, referred to as ''[[Tintomatic]]'', which is still used today for its characteristic to ensure a constant flow of ink despite changes in temperature and pressure, thanks to the micro inlays around the feed.  

Only in [[1952]] the company put on the market the first pen marked ''Lamy'', the [[Lamy 27]] model, with [[piston filler]] and demi-covered nib, tapered shapes with a style that is reminiscent of the [[Parker 51]], which at that time saw countless imitators. Despite the similarity, the [[Lamy 27]] was a pen with its own clear personality, and presented considerable technical innovation, like the particular feeder, referred to as ''[[Tintomatic]]'', which is still used today for its characteristic to ensure a constant flow of ink despite changes in temperature and pressure, thanks to the micro inlays around the feed.  

In [[1966]] the company created what is considered its masterpiece, the [[Lamy 2000]]. For the realization of this pen the [[Lamy]] turned to ''Gerd A. Müller'', a famous industrial designer who followed the [http://it.wikipedia.org/wiki/Bauhaus Bauhaus] stylistic movement for which the shape follows the function. The pen was made in [[Makrolon]], a polycarbonate plastic resin reinforced with glass fibers, a revolutionary material for the epoch. Equipped with a [[piston filler]] the pen is considered one of the best examples of modern design for the simplicity of the lines and the functionality of the realization.

In [[1966]] the company created what is considered its masterpiece, the [[Lamy 2000]]. For the realization of this pen the ''Lamy'' turned to ''Gerd A. Müller'', a famous industrial designer who followed the [http://it.wikipedia.org/wiki/Bauhaus Bauhaus] stylistic movement for which the shape follows the function. The pen was made in [[Makrolon]], a polycarbonate plastic resin reinforced with glass fibers, a revolutionary material for the epoch. Equipped with a [[piston filler]] the pen is considered one of the best examples of modern design for the simplicity of the lines and the functionality of the realization.

In the following years [[Lamy]] has always maintained a constant style research and made functional and robust pens. Without pointing to the  exclusive luxury market (with prohibitive cost), but also without ever falling into disposable objects culture produced at minimum cost (and value) possible, [[Lamy]] managed to stay in the writing tools business thanks to its ability to create  modern design and high quality construction fountain pens, and now appears to be the leading German manufacturer of writing instruments.

In the following years ''Lamy'' has always maintained a constant style research and made functional and robust pens. Without pointing to the  exclusive luxury market (with prohibitive cost), but also without ever falling into disposable objects culture produced at minimum cost (and value) possible, ''Lamy'' managed to stay in the writing tools business thanks to its ability to create  modern design and high quality construction fountain pens, and now appears to be the leading German manufacturer of writing instruments.

{{BrandChrono|Lamy}}

{{BrandChrono|Lamy}}

== External references ==  

== External references ==  

* [http://www.lamy.com] Company official website   

* [http://www.lamy.com] Company official website   

* [http://web.archive.org/web/20100715150112/http://lamy.sproctor.com/] Website dedicated to the Lamy history, inactive

* [http://web.archive.org/web/20100715150112/http://lamy.sproctor.com/] Website dedicated to the company history, inactive

* [http://www.rickconner.net/penspotters/lamy.html] An article on Lamy

* [http://www.rickconner.net/penspotters/lamy.html] An article on the company

* [http://www.fountainpennetwork.com/forum/index.php?showtopic=33160] An article and discussion on [[Lamy 27]]

* [http://www.fountainpennetwork.com/forum/index.php?showtopic=33160] An article and discussion on [[Lamy 27]]

* [http://www.fountainpennetwork.com/forum/index.php?showtopic=26083] An article and discussion on [[Lamy 2000]]  

* [http://www.fountainpennetwork.com/forum/index.php?showtopic=26083] An article and discussion on [[Lamy 2000]]  

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