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[[Immagine:Logo-Lamy.svg|center|300px|Lamy Logo]]

[[Immagine:Logo-Lamy.svg|center|300px|Lamy Logo]]

Although [[Lamy]], being born in 1930, appears to be one of the historic German producers, is often seen as a recently founded company. But since the '60s its models have always been characterized by the attention to design and design research, with the production of great value models like the [[Lamy 2000]] that, for their futuristic and minimalist style, have earned the company an image of modernity and avant-garde.  

Although ''Lamy'', being born in [[1930]], appears to be one of the historic German producers, is often seen as a recently founded company. But since the '60s its models have always been characterized by the attention to design and design research, with the production of great value models like the [[Lamy 2000]] that, for their futuristic and minimalist style, have earned the company an image of modernity and avant-garde.  

Having always invested in research and development, the company has been able to successfully overcome the crisis period following the ballpoint pen introduction, keeping up with the times and adapting to new market demands, on which it remained continuously present from the foundation. To date [[Lamy]] stands out as a manufacturer of midrange fountain pens, and writing tools for everyday use. Although the company has chosen not to produce luxury models, his fountaon pens are of excellent quality and maintain that particular attention to stylistic innovation that makes them always relevant and interesting. {{Infobox_Brand|Lamy}}

Having always invested in research and development, the company has been able to successfully overcome the crisis period following the ballpoint pen introduction, keeping up with the times and adapting to new market demands, on which it remained continuously present from its foundation. To date ''Lamy'' stands out as a manufacturer of midrange fountain pens, and writing tools for everyday use. Although the company has chosen not to produce luxury models, his fountain pens are excellent quality and maintain that particular attention to stylistic innovation that makes them always relevant and interesting. {{Infobox_Brand|Lamy}}{{BrandData|Founder=Joseph C. Lamy|Place=Heidelberg|Country=DE|Date=1930|Fullname=Orthos Fullhalterfabrik C. J. Lamy|Trademarks=Artus,Orthos}}

== History ==

== History ==

The [[Lamy]] was born at the hands of ''Joseph C. Lamy'' in [[1930]] in Heidelberg, under the name of ''Orthos Fullhalterfabrik C. J. Lamy''. ''Joseph C. Lamy''  had been director of the exports of [[Parker]] until the 20's. In 1927 he returned to Heidelberg as ''Parker Germany' general manager in the period in which it had acquired the [[Osmia]] for the [[Duofold]] production in Germany.

The ''Lamy'' was founded by ''Joseph C. Lamy'' in [[1930]] in Heidelberg, under the name of ''"Orthos Fullhalterfabrik C. J. Lamy"''. ''Joseph C. Lamy''  had been director of the exports of [[Parker]] until the 20's. In 1927 he returned to Heidelberg as ''Parker Germany' general manager in the period in which it had acquired the [[Osmia]] for the [[Duofold]] production in Germany.

Alla fine del [[1929]], più o meno in contemporanea con la fuoriuscita della [[Parker]] dalla [[Osmia]], ''Joseph Lamy'' si licenziò per creare la sua azienda. Si trasferì a Berlino ed iniziò la produzione di stilografiche in celluloide marchiate [[Orthos]], molto simili alla [[Duofold]] (che in quel periodo era molto imitata) prodotte in due misure ed una ampia gamma di colori.  

At the end of [[1929]], more or less simultaneously with [[Osmia]] discharge by [[Parker]] , ''Joseph Lamy'' resigned to create his company. He moved to Berlin and began production of celluloid pens marked [[Orthos]], very similar to [[Duofold]] (which at that time was much imitated) produced in two sizes and a wide range of colors.  

Nel [[1933]] la [[Lamy]] acquisì un primo brevetto per una combinazione penna/matita, e mise in produzione una penna di grandi dimensioni, sempre pensata per fare concorrenza alla [[Duofold]]. Di questi anni si hanno poche notizie, e non sono noti modelli specifici, le penne venivano commercializzate semplicemente con il marchio [[Orthos]].  

In [[1933]] ''Lamy''  acquired a first patent for a pen/pencil combination, and put into production a large pen, always meant to compete with the [[Duofold]]. There is little information on these years, and specific models are not known, the pens were simply marketed under the brand [[Orthos]].  

[[Image:1939-06-Artus-Favorit.jpg|left|thumb|150px|Pubblicità di una [[Artus Favorit]] del 1939.]]

[[Image:1939-06-Artus-Favorit.jpg|left|thumb|150px|A 1939  [[Artus Favorit]] advertisement.]]

Inoltre ''Joseph C. Lamy'' seppe presagire i tempi intuendo le potenzialità della plastica, ed acquisì la ''[[Artus]] Fullaltergesellschaft Kaufmann und Co'', le cui origini sembrano risalire al 1936/37, iniziando, per primo in Europa, a produrre penne in plastica a iniezione. Il primo modello era realizzato con un nuovo meccanismo a [[caricamento a stantuffo|stantuffo]] brevettato e pur restando commercializzato con il marchio [[Artus]] si distingueva chiaramente dai precessori.  

Also ''Joseph C. Lamy'' could foresee the times sensing the potential of plastic, and acquired the ''[[Artus]] Fullaltergesellschaft Kaufmann und Co.'', whose origins seem to date back to [[1935]],<ref>at least according to what is reported in [https://www.fountainpennetwork.com/forum/topic/318913-markant-artus-and-optimat-from-the-50s-60s/ this discussion].</ref> beginning, probably the first in Europe, to produce plastic injection pens. The first model was made with a new patented [[piston filler]] mechanism, still marketed under the [[Artus]] brand while stood out clearly from predecessors.

Non è chiaro se la produzione di penne in plastica iniziò intorno al [[1939]], data approssimativa della acquisizione della [[Artus]], o solo nel dopoguerra. Non è chiaro neanche quando cessò l'uso del marchio [[Orthos]], ma almeno fino al 1941<ref>almeno secondo quanto riportato in questa [http://www.fountainpennetwork.com/forum/index.php?showtopic=19039 discussione].</ref> i due marchi coesistettero condividendo indirizzo e numero di telefono, anche durante un cambiamento di sede avvenuto nel 1940.

It is unclear whether the production of plastic pens began around [[1939]], approximate date of the acquisition of [[Artus]], or only after the war. It is not clear even when it ceased to use the [[Orthos]] trademark, but at least until 1941 <ref>at least as reported in this [http://www.fountainpennetwork.com/forum/index.php?showtopic=19039 discussion].</ref> the brands coexisted sharing address and phone number, even during a change of location in [[1940]].

Negli anni successivi la gamma venne ampliata con nuovi modelli come le [[Artus Rekord]], [[Artus Perfect|Perfect]], [[Artus Favorit|Favorit]], [[Artus Ballit|Ballit]], [[Artus Schulüller|Schulüller]], [[Artus Prinz|Prinz]], [[Artus Junior|Junior]]. La [[Artus]] da si concentrò nella produzione di penne economiche e funzionali, con una attenzione al mercato studentesco; seppe inoltre spaziare in tutto l'arco degli strumenti da scrittura. Inoltre l'azienda si distinse per la scelta di una diffusione commerciale basata sulla vendita diretta via posta, scavalcando la rete dei rivenditori di materiali di cancelleria. Nel [[1949]] la [[Artus]] venne rinominata in ''Artus, C. Josef Lamy'', ed il marchio continuò ad esistere fino al [[1972]].  

In subsequent years, the range was expanded with new models such as the [[Artus Rekord]], [[Artus Perfect|Perfect]], [[Artus Favorit|Favorit]], [[Artus Ballit|Ballit]], [[Artus Schulüller|Schulüller]], [[Artus Prinz|Prinz]], [[Artus Junior|Junior]]. The [[Artus]] concentrated in manufacturing economic and functional pens, with a focus on the student market; it also was capable to range over the whole field of the writing instruments. The company also stood out for the choice of a commercial diffusion based on direct sales by mail, bypassing the dealer network of stationery and supplies. In [[1949]] the [[Artus]] was renamed ''Artus, C. Josef Lamy'', and the brand continued to exist until [[1972]].  

[[Image:195x-Lamy-27-3.jpg|thumb|Pubblicità della [[Lamy 27]] degli anni '50.]]

[[File:1958-Lamy-27.jpg|thumb|A 1958 [[Lamy 27]] advertisement.]]

Solo nel [[1952]] l'azienda immise sul mercato la prima penna marcata [[Lamy]], il modello [[Lamy 27]], con [[caricamento a stantuffo]] e pennino semi-coperto, di forme affusolate con uno stile che richiama quello della [[Parker 51]], che in quel periodo vedeva innumerevoli imitatori. Nonostante la somiglianza, la [[Lamy 27]] era una penna con una sua chiara personalità, e presentava notevoli innovazioni tecniche, ed in particolare il sistema di alimentazione, denominato ''[[Tintomatic]]'', che viene usato ancora oggi per la sua caratteristica di garantire un flusso costante di inchiostro nonostante le variazioni di temperatura e pressione, grazie a dei micro intarsi intorno all'alimentatore.  

Only in [[1952]] the company put on the market the first pen marked ''Lamy'', the [[Lamy 27]] model, with [[piston filler]] and demi-covered nib, tapered shapes with a style that is reminiscent of the [[Parker 51]], which at that time saw countless imitators. Despite the similarity, the [[Lamy 27]] was a pen with its own clear personality, and presented considerable technical innovation, like the particular feeder, referred to as ''[[Tintomatic]]'', which is still used today for its characteristic to ensure a constant flow of ink despite changes in temperature and pressure, thanks to the micro inlays around the feed.  

Nel [[1966]] l'azienda creò quello che viene considerato il suo capolavoro, la [[Lamy 2000]]. Per la realizzazione di questa penna la [[Lamy]] si rivolse a ''Gerd A. Müller'' un famoso designer industriale che seguiva i dettami stilistici della [http://it.wikipedia.org/wiki/Bauhaus Bauhaus], per cui la forma segue dalla funzione. La penna venne realizzata in [[Makrolon]], una resina plastica di policarbonato rinforzata con fibre di vetro, un materiale per l'epoca rivoluzionario. Dotata di [[caricamento a stantuffo]] la penna viene considerata uno dei migliori esempi di design moderno per la semplicità delle linee e la funzionalità della realizzazione.

In [[1966]] the company created what is considered its masterpiece, the [[Lamy 2000]]. For the realization of this pen the ''Lamy'' turned to ''Gerd A. Müller'', a famous industrial designer who followed the [http://it.wikipedia.org/wiki/Bauhaus Bauhaus] stylistic movement for which the shape follows the function. The pen was made in [[Makrolon]], a polycarbonate plastic resin reinforced with glass fibers, a revolutionary material for the epoch. Equipped with a [[piston filler]] the pen is considered one of the best examples of modern design for the simplicity of the lines and the functionality of the realization.

Negli anni successivi la [[Lamy]] ha sempre mantenuto una costante ricerca nello stile e nella realizzazione penne funzionali e robuste. Senza puntare alla ricerca dell'oggetto di lusso esclusivo (dal costo proibitivo), ma senza neanche scadere nella cultura dell'usa e getta al minimo costo (e valore) possibile, la [[Lamy]] è riuscita a restare sul mercato degli strumenti di scrittura proprio grazie alla sua capacità di creare penne di design moderno e di elevata qualità costruttiva, ed oggi risulta essere il principale produttore tedesco di articoli da scrittura.

In the following years ''Lamy'' has always maintained a constant style research and made functional and robust pens. Without pointing to the  exclusive luxury market (with prohibitive cost), but also without ever falling into disposable objects culture produced at minimum cost (and value) possible, ''Lamy'' managed to stay in the writing tools business thanks to its ability to create  modern design and high quality construction fountain pens, and now appears to be the leading German manufacturer of writing instruments.

{{CronoMarca|Lamy}}

{{ModelList|Lamy}}

{{BrandChrono|Lamy}}

==Riferimenti esterni==

== External references ==  

* [http://www.lamy.com] Sito ufficiale dell'azienda

* [http://www.lamy.com] Company official website 

* [http://web.archive.org/web/20100715150112/http://lamy.sproctor.com/] Sito dedicato alla storia della Lamy, inattivo

* [http://web.archive.org/web/20100715150112/http://lamy.sproctor.com/] Website dedicated to the company history, inactive

* [http://www.rickconner.net/penspotters/lamy.html] Articolo sulla Lamy

* [http://www.rickconner.net/penspotters/lamy.html] An article on the company

* [http://www.fountainpennetwork.com/forum/index.php?showtopic=33160] Articolo e discussione sulla [[Lamy 27]]

* [http://www.fountainpennetwork.com/forum/index.php?showtopic=26083] Articolo e discussione sulla [[Lamy 2000]]

* [http://www.lamy.com/content/the_company/design/design_history/index_eng.html] Storia del design, dal sito dell'azienda

* [http://www.fountainpennetwork.com/forum/index.php?showtopic=33160] An article and discussion on [[Lamy 27]]

==Note==

* [http://www.fountainpennetwork.com/forum/index.php?showtopic=26083] An article and discussion on [[Lamy 2000]]  

* [http://www.lamy.com/content/the_company/design/design_history/index_eng.html] History of design, from the company's website

== Notes ==

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{{CategorizeBrand|Germania}}

[[Category:Germania]]