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[[Image:1939-06-Artus-Favorit.jpg|left|thumb|150px|A 1939  [[Artus Favorit]] advertisement.]]

[[Image:1939-06-Artus-Favorit.jpg|left|thumb|150px|A 1939  [[Artus Favorit]] advertisement.]]

Also ''Joseph C. Lamy'' could foresee the times sensing the potential of plastic, and acquired the ''[[Artus]] Fullaltergesellschaft Kaufmann und Co.'', whose origins seem to date back to [[1935]],<ref>at least according to what is reported in [https://www.fountainpennetwork.com/forum/topic/318913-markant-artus-and-optimat-from-the-50s-60s/ this discussion].</ref> beginning, probably the first in Europe, to produce plastic injection pens. The first model was made with a new patented [[piston filler]] mechanism, still marketed under the [[Artus]] brand while stood out clearly from predecessors.

Also ''Joseph C. Lamy'' could foresee the times sensing the potential of plastic, and acquired the ''[[Artus]] Fullaltergesellschaft Kaufmann und Co.'', whose origins seem to date back to 1936/37, beginning, probably the first in Europe, to produce plastic injection pens. The first model was made with a new patented [[piston filler]] mechanism, still marketed under the [[Artus]] brand while stood out clearly from predecessors.

It is unclear whether the production of plastic pens began around [[1939]], approximate date of the acquisition of [[Artus]], or only after the war. It is not clear even when it ceased to use the [[Orthos]] trademark, but at least until 1941 <ref>at least as reported in this [http://www.fountainpennetwork.com/forum/index.php?showtopic=19039 discussion].</ref> the brands coexisted sharing address and phone number, even during a change of location in [[1940]].

It is unclear whether the production of plastic pens began around [[1939]], approximate date of the acquisition of [[Artus]], or only after the war. It is not clear even when it ceased to use the [[Orthos]] trademark, but at least until 1941 <ref>at least as reported in this [http://www.fountainpennetwork.com/forum/index.php?showtopic=19039 discussion].</ref> the brands coexisted sharing address and phone number, even during a change of venue took place in 1940.

In subsequent years, the range was expanded with new models such as the [[Artus Rekord]], [[Artus Perfect|Perfect]], [[Artus Favorit|Favorit]], [[Artus Ballit|Ballit]], [[Artus Schulüller|Schulüller]], [[Artus Prinz|Prinz]], [[Artus Junior|Junior]]. The [[Artus]] concentrated in manufacturing economic and functional pens, with a focus on the student market; it also was capable to range over the whole field of the writing instruments. The company also stood out for the choice of a commercial diffusion based on direct sales by mail, bypassing the dealer network of stationery and supplies. In [[1949]] the [[Artus]] was renamed ''Artus, C. Josef Lamy'', and the brand continued to exist until [[1972]].  

In subsequent years, the range was expanded with new models such as the [[Artus Rekord]], [[Artus Perfect|Perfect]], [[Artus Favorit|Favorit]], [[Artus Ballit|Ballit]], [[Artus Schulüller|Schulüller]], [[Artus Prinz|Prinz]], [[Artus Junior|Junior]]. The [[Artus]] concentrated in manufacturing economic and functional pens, with a focus on the student market; it also was capable to range over the whole field of the writing instruments. The company also stood out for the choice of a commercial diffusion based on direct sales by mail, bypassing the dealer network of stationery and supplies. In [[1949]] the [[Artus]] was renamed ''Artus, C. Josef Lamy'', and the brand continued to exist until [[1972]].  

[[File:1958-Lamy-27.jpg|thumb|A 1958 [[Lamy 27]] advertisement.]]

[[File:1958-Lamy-27.jpg|thumb|A 1958 [[Lamy 27]] advertisement.]]

Only in [[1952]] the company put on the market the first pen marked ''Lamy'', the [[Lamy 27]] model, with [[piston filler]] and demi-covered nib, tapered shapes with a style that is reminiscent of the [[Parker 51]], which at that time saw countless imitators. Despite the similarity, the [[Lamy 27]] was a pen with its own clear personality, and presented considerable technical innovation, like the particular feeder, referred to as ''[[Tintomatic]]'', which is still used today for its characteristic to ensure a constant flow of ink despite changes in temperature and pressure, thanks to the micro inlays around the feed.  

Only in [[1952]] the company put on the market the first pen marked [[Lamy]], the [[Lamy 27]] model, with [[piston filler]] and demi-covered nib, tapered shapes with a style that is reminiscent of the [[Parker 51]], which at that time saw countless imitators. Despite the similarity, the [[Lamy 27]] was a pen with its own clear personality, and presented considerable technical innovation, like the particular feeder, referred to as ''[[Tintomatic]]'', which is still used today for its characteristic to ensure a constant flow of ink despite changes in temperature and pressure, thanks to the micro inlays around the feed.

In [[1966]] the company created what is considered its masterpiece, the [[Lamy 2000]]. For the realization of this pen the ''Lamy'' turned to ''Gerd A. Müller'', a famous industrial designer who followed the [http://it.wikipedia.org/wiki/Bauhaus Bauhaus] stylistic movement for which the shape follows the function. The pen was made in [[Makrolon]], a polycarbonate plastic resin reinforced with glass fibers, a revolutionary material for the epoch. Equipped with a [[piston filler]] the pen is considered one of the best examples of modern design for the simplicity of the lines and the functionality of the realization.

In [[1966]] the company created what is considered its masterpiece, the [[Lamy 2000]]. For the realization of this pen the [[Lamy]] turned to ''Gerd A. Müller'', a famous industrial designer who followed the [http://it.wikipedia.org/wiki/Bauhaus Bauhaus] stylistic movement for which the shape follows the function. The pen was made in [[Makrolon]], a polycarbonate plastic resin reinforced with glass fibers, a revolutionary material for the epoch. Equipped with a [[piston filler]] the pen is considered one of the best examples of modern design for the simplicity of the lines and the functionality of the realization.

In the following years ''Lamy'' has always maintained a constant style research and made functional and robust pens. Without pointing to the  exclusive luxury market (with prohibitive cost), but also without ever falling into disposable objects culture produced at minimum cost (and value) possible, ''Lamy'' managed to stay in the writing tools business thanks to its ability to create  modern design and high quality construction fountain pens, and now appears to be the leading German manufacturer of writing instruments.

In the following years [[Lamy]] has always maintained a constant style research and made functional and robust pens. Without pointing to the  exclusive luxury market (with prohibitive cost), but also without ever falling into disposable objects culture produced at minimum cost (and value) possible, [[Lamy]] managed to stay in the writing tools business thanks to its ability to create  modern design and high quality construction fountain pens, and now appears to be the leading German manufacturer of writing instruments.

{{BrandChrono|Lamy}}

{{BrandChrono|Lamy}}

== External references ==  

== External references ==  

* [http://www.lamy.com] Company official website   

* [http://www.lamy.com] Company official website   

* [http://web.archive.org/web/20100715150112/http://lamy.sproctor.com/] Website dedicated to the Lamy history, inactive

* [http://web.archive.org/web/20100715150112/http://lamy.sproctor.com/] Website dedicated to the company history, inactive

* [http://www.rickconner.net/penspotters/lamy.html] An article on Lamy

* [http://www.rickconner.net/penspotters/lamy.html] An article on the company

* [http://www.fountainpennetwork.com/forum/index.php?showtopic=33160] An article and discussion on [[Lamy 27]]

* [http://www.fountainpennetwork.com/forum/index.php?showtopic=33160] An article and discussion on [[Lamy 27]]

* [http://www.fountainpennetwork.com/forum/index.php?showtopic=26083] An article and discussion on [[Lamy 2000]]  

* [http://www.fountainpennetwork.com/forum/index.php?showtopic=26083] An article and discussion on [[Lamy 2000]]  

== Notes ==

== Notes ==

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{{CategorizeBrand|Germania}}

{{CategorizeBrand|Germania}}