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<noinclude>{{Infobox_Marca|LUS}}</noinclude>
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<noinclude>{{Infobox_Brand|LUS}}</noinclude>
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La [[LUS]] venne fondata nel [[1929]]<ref>come riportato sul sito del Museo delle Industrie e del Lavoro del Saronnese.</ref> a Saronno da Umberto Legnani, un esperto operaio meccanico, con la moglie Giuseppina Carnelli, quando licenziato a causa degli effetti della recessione decise di mettersi in proprio a produrre pennini e altro materiale di cancelleria. Il marchio ''LUS'' (sigla di ''Legnani Umberto, Saronno'') venne registrato nel [[1931]]. L'attività partì dalla produzione di pennini in acciaio, ma nel [[1934]] circa, in corrispondenza di un cambio di sede, iniziò una produzione di stilografiche, anche se l'attività principale restava la produzione di pennini e materiale da cancelleria.  
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The [[LUS]] was founded in [[1929]]<ref>as reported on [http://www.museomils.it/index.php?it/117/lus this page] of the website of the Saronnese Museum of Industry and Labor.</ref> in Saronno by Umberto Legnani, an experienced mechanical worker, with his wife Giuseppina Carnelli when. fired because of the effects of the recession, he decided to start his own business producing nibs and other stationery. The ''LUS'' brand (abbreviation of ''Legnani Umberto, Saronno'') was recorded in [[1931]].<ref>this date come from [http://www.museomils.it/index.php?it/117/lus this page], but in the database of the ''"Archivio Centrale dello Stato"'' the first Umberto Legnani owned trademark is dated 1935 ({{Marchio|50842}}), and the LUS trademark registratration, as ''"Lus Milano"'', is dated 1951 ({{Marchio|104100}}).</ref> The activity started from the production of steel nibs, but around [[1934]], at a change of venue, it began production of fountain pens, although the main activity remained the production of nibs and office supplies.  
  
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La produzione di stilografiche diventò una delle attività principali nel dopoguerra, con la produzione sia di penne di fascia alta che economiche. In particolare l'azienda fu una delle prime, anzi probabilmente la prima, nel [[1948]], a lanciarsi nella produzione di penne a sfera; il modello ''Retracto'' del [[1950]] è uno dei primi a punta rientrante. L'azienda inoltre possedeva un brevetto ({{Cite patent|US|2902978}}) del [[1955]] (assegnato nel 1959) per una cartuccia dotata di pallina metallica interna che facilitasse il flusso di inchiostro. Avendo stabilito una buona posizione sul nuovo mercato l'azienda ebbe un ottimo successo anche negli anni successivi.
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Fountain pens production became a major activity in the postwar period, with the production of both high-end and economic pens. In particular, the company was one of the first, indeed probably the first, to start in [[1948]] ballpoint pens manufacturing; the [[1950]] ''Retracto'' model is one of the first reversed point. The company also possessed a patent ({{Cite patent|US|2902978}}) from [[1955]] (awarded in 1959) for a cartridge with a metal ball inside that would facilitate the ink flow. Having established a good position in the new market, the company had a great success in the following years.
  
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La produzione principale resta comunque quella di penne scolastiche ed economiche di fascia bassa, rivendute da tabaccai, cartolai e pure tramite distributori automatici. L'azienda è tutt'ora presente sul mercato come ''Mondial L.U.S. Spa''.
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The main production is still for school and economical low-end pens, sold by tobacconists, stationers and even vending machines. The company is still doing business as ''Mondial LUS Spa''.
  
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===Riferimenti esterni===
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===External references===
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* http://www.pentrace.net/penbase/Data_Returns/full_article.asp?id=406
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* [https://web.archive.org/web/20130616220554/http://www.pentrace.net/penbase/Data_Returns/full_article.asp?id=406] Giovanni Abrate article on Pen Trace
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* http://www.museomils.it/index.php?it/117/lus
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* [http://www.museomils.it/index.php?it/117/lus] Company page on the MILS website
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* http://forum.fountainpen.it/viewtopic.php?f=8&t=1897
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* [http://forum.fountainpen.it/viewtopic.php?f=8&t=1897] Discussion on FountainPen.it forum
 
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===Notes===
 
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{{BrandData|Founder=Umberto Legnani|Place=Saronno|Date=1929|ProdDate=1934|Country=IT|Fullname=L.U.S. di Umberto Legnani}}
 
  
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[[Category:Marche]]
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{{CategorizeBrand|Italia|Secondary brand}}</noinclude>
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[[Category:Brands]]
 
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[[Category:Italia]]
 
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[[Category:Secondary brand]]</noinclude>
 

Versione delle 02:18, 18 gen 2019

LUS
Brand advertising
Brand photos
Other documents
Patents
Trademarks

The LUS was founded in 1929[1] in Saronno by Umberto Legnani, an experienced mechanical worker, with his wife Giuseppina Carnelli when. fired because of the effects of the recession, he decided to start his own business producing nibs and other stationery. The LUS brand (abbreviation of Legnani Umberto, Saronno) was recorded in 1931.[2] The activity started from the production of steel nibs, but around 1934, at a change of venue, it began production of fountain pens, although the main activity remained the production of nibs and office supplies.

Fountain pens production became a major activity in the postwar period, with the production of both high-end and economic pens. In particular, the company was one of the first, indeed probably the first, to start in 1948 ballpoint pens manufacturing; the 1950 Retracto model is one of the first reversed point. The company also possessed a patent (nº US-2902978) from 1955 (awarded in 1959) for a cartridge with a metal ball inside that would facilitate the ink flow. Having established a good position in the new market, the company had a great success in the following years.

The main production is still for school and economical low-end pens, sold by tobacconists, stationers and even vending machines. The company is still doing business as Mondial LUS Spa.

External references

  • [1] Giovanni Abrate article on Pen Trace
  • [2] Company page on the MILS website
  • [3] Discussion on FountainPen.it forum

Notes

  1. ↑ as reported on this page of the website of the Saronnese Museum of Industry and Labor.
  2. ↑ this date come from this page, but in the database of the "Archivio Centrale dello Stato" the first Umberto Legnani owned trademark is dated 1935 (Reg. Gen. N. 50842), and the LUS trademark registratration, as "Lus Milano", is dated 1951 (Reg. Gen. N. 104100).
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