German company, based in Pforzheim. Founded in 1900[1] it is known for metal working. It is also known for the production of pens with high quality overlay in rolled gold metal or silver, which were also used by other manufacturers for their models. It is also believed to be the producer of most overlays used by Montblanc in the '20s and '30s.

The company, however, is much better known for its production of mechanical pencils are able to maintain and use various mines in different colors, marketed under the Norma brand. There are present in many advertising, like those that are listed below. Around 1930[2] a foreign branch under was founded in Milan (as "Fratelli Fend di E. Fend"), which produced good safety pens (company was active in the overlay production) distributed under the name of Fendograph.

Sempre negli anni '30 era presente con il marchio Norma negli Stati Uniti, la Norma Multicolor, Inc., New York, NY, dove rimase attiva fino al 1967, è stato ipotizzato che si trattasse anche in questo caso di una filiale della Fend tedesca, ma l'ipotesi più accreditata è che si tratti di una azienda completamente diversa nata negli Stati Uniti. Negli anni '50 produsse modelli costruiti completamente in metallo. La Norma Multicolor cessò le attività nel 1971.

Known models: Fend Norma with a particular conical nib.

References: [1], [2], [3]

Available material:

Notes

  1. for the date we take as reference this FPN thread and not the 1899 mentioned by other sites and by the Lambrou book.
  2. according to Letizia Jacopini book, that reports the beginning of '30s.