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German company, based in Pforzheim. Founded in 1900<ref>for the date we take as reference [http://www.fountainpennetwork.com/forum/index.php?/topic/228874-could-someone-tell-me-anything-about-this-pen this FPN thread] and not the 1899 mentioned by other sites and by the Lambrou book.</ref> it is known for metal working. It is also known for the production of pens with high quality [[overlay]] in rolled gold metal or silver, which were also used by other manufacturers for their models. It is also believed to be the producer of most [[overlay]]s used by [[Montblanc]] in the '20s and '30s.  
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<noinclude>{{Infobox_Brand|Fend}}</noinclude>Th company was founded in [[1900]]<ref>for the date we take as reference [http://www.fountainpennetwork.com/forum/index.php?/topic/228874-could-someone-tell-me-anything-about-this-pen this FPN thread] and not the 1899 mentioned by other sites and by the Lambrou book.</ref> and it is known for its metal working. No clear data on its origin are known but it was based in Pforzheim and a 1901 patent ({{Cite patent|CH|24220}}) shows Georg Fend e Karl Fend as assigner, so we assume they are the foundeers. The company is also known for the production of pens with high quality [[overlay]] in rolled gold metal or silver, which were also used by other manufacturers for their models. It is also believed to be the producer of most [[overlay]]s used by [[Montblanc]] in the '20s and '30s.  
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The company, however, is much better known for its production of mechanical pencils are able to maintain and use various mines in different colors, marketed under the [[Norma]] brand. There are present in many advertising, like those that are listed below.  In 1930 a foreign branch under the name of [[Fendograph]] was founded in Milan, which produced high quality [[overlay]] pens.  
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The company, however, is much better known for its production of mechanical pencils are able to maintain and use various mines in different colors, marketed under the [[Norma]] brand. There are present in many advertising, like those that are listed below.  Around [[1930]]<ref>according to Letizia Jacopini book, that reports the beginning of '30s.</ref> a foreign branch under was founded in Milan (as ''"Fratelli Fend di E. Fend"''), which produced good [[safety]] pens (company was active in the [[overlay]] production) distributed under the name of [[Fendograph]]. Between known models there is the ''Fend Norma'', with a peculiar conic nib.
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Also in the '30s in the United States was present with the [[Norma]] brand  the company ''Norma Multicolor, Inc., New York, NY'', also producing mechanical pencils. It remained active until 1967. In the '50s it produced models made ​​entirely of metal. It's unknown whether it is a branch or not, but it seems more likely to be a completely different company.
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Also in the '30s in the United States was present with the [[Norma]] brand  the company ''Norma Multicolor, Inc., New York, NY'', also producing mechanical pencils. It remained active until [[1967]]. In the '50s it produced models made ​​entirely of metal. Sometime ''Norma Multicolor'' is indicated as another [[Fend]] branch, but it seems more likely to be a completely different company.
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Known models: ''Fend Norma'' with a particular conical nib.  
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===External references===
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* [http://www.roger-russell.com/normapg.htm] Page dedicated to the company
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* [https://web.archive.org/web/20160322193802/http://rickconner.net/penspotters/norma.pencils.html] Company page on Pen Spotters
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* [http://www.fountainpennetwork.com/forum/index.php?/topic/228874-could-someone-tell-me-anything-about-this-pen] Discussion on FPN
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<noinclude>
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===Notes===
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<references/>
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{{BrandData|Founder=Karl Fend, Georg Fend|Date=1900|Place=Pforzheim|Country=DE|Closing=1971|Fullname=Gebrueder Fend G.m.b.H.|Trademarks=Fendograph}}
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References: [http://www.rickconner.net/penspotters/norma.pencils.html], [http://www.roger-russell.com/normapg.htm], [http://www.fountainpennetwork.com/forum/index.php?/topic/228874-could-someone-tell-me-anything-about-this-pen]
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{{CategorizeBrand|Germania|Secondary brand}}</noinclude>
 
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Available material:{{GenerateSmallBrandGallery|Fend}}<noinclude>
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==Note==
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<references/>
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[[Category:Brands]]
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</noinclude>
 

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