Faber-Castell

From FountainPen
Revision as of 17:54, 10 August 2012 by Piccardi (talk | contribs) (Creata pagina con 'Despite the acquisition of Osmia, Faber-Castell also produced some model with just its brand, in 1936 was produced a model with the Faber-Castell name engraved on ...')
Jump to: navigation, search

Faber-Castell activities went back to the eighteenth century, andthe company is still known mainly for its work as a producer of pencils, carried out continuously from its origins. But also if pencils production has always been the main activity of the company, it can be put in the list of the main German fountain pen producer thanks to its acquisition of Osmia done in 1935, a trademark that was used up to the beginning of '60s, when the disposable ball point pushed Faber-Castell into production of economical models.

While there are some fountain pens produced before the Osmia acquisition, Faber-Castell quality production is almost identified by this brand. Later production from '60s is quite insignificant, and it was interrupted in 1975 when company underwent a rebuild, erasing this section to concentrate in its pencil core business. But fountain pen production was restarted in recent years, when the interest for this unique writing instrument arise again.

Faber-Castell
Brand advertising
Brand photos
Instructions sheet
Patents

History

Faber-Castell origins are traced back to 1761 when Kaspar Faber began a production of pencils in Stein, a village located close to Nuremberg. The activity was developed by his son Anton Wilhelm, who created the A. W. Faber company, and then passed to his son. The real architects of the company success, however, was the grandson Lothar von Faber, which took the direction of a declining company and with the invention of modern wooden pencil, remained unchanged to this day, built the success of the A. W. Faber brand.

In the mid of 1800 Faber-Castell was already a large international company, directed by Lothar von Faber with the help of its brothers Johan and Eberhard Faber. Both Eberhard and Johan created their own companies, the first in New York, where he went to direct the U.S. subsidiary of the mother company, always producing pencils, the second in Nuremberg, where in 1878 he founded a personal company, which in 1885 became a family limited partnership, the Johan A. Faber A.G..

Johan Faber started also a production of fountain pens around the '20s; they were mainly safety hard rubber pens but a button filler was also produced; also some metal models were produced. The company logo consisted of two crossed hammers, and on the hard rubber models caps was imprinted the name Johan Faber, also reported on the clip. In the late '20s a piston filler series was produced, with rounded ends and up to four band on the cap.

The main branch of the company remained under Lothar Faber direction until his death, after that his wife took over the management and then, in 1898, the count Alexander zu Castell, who had married his niece. He renamed the company using the name under which its is still known today, transforming it into the A. W. Faber-Castell. The production, however, remained focused on pencils, and the first fountain pen, a hard rubber safety pen, is traced back to 1908. The pen was imprinted with the words A. W. Faber-Castell and given the similarity of its filling mechanism, is quite probable that it had been produced by Kaweco on commission.

After the death of Alexander Castell in 1929 the company became a family limited partnership. His son Roland obtained between 1931 and 1932 the reunification between the A. W. Faber-Castell and the Johan Faber A. G., giving life to the actual Faber-Castell. In 1935 Faber-Castell began to buy shares of the Osmia A. G., that at that time was between the major German fountain pen producers, taking control over the company in order to have a strong starting point in pens manufacturing.

Despite the acquisition of Osmia, Faber-Castell also produced some model with just its brand, in 1936 was produced a model with the Faber-Castell name engraved on all parts of the pen, available in four colors, the pen was a piston filler with and finishes (band and clip) in 14k gold, and bore the logo of the company, a balance that represented trade integrity.

Pubblicità di una Faber-Castell

Con l'acquisizione della Osmia le stilografiche assunsero l'iscrizione A. W. Faber-Castell Dossenheim ma continuarono anche a portare il marchio Osmia, che era ben conosciuto e stimato, fino agli anni '60. Alla fine degli anni '30, a causa della seconda guerra mondiale, l'azienda subì, come tutti gli altri produttori tedeschi, notevoli difficoltà, ma nonostante la produzione venisse ridotta per la chiamata alle armi della gran parte degli impiegati, essa restò attiva, e non avendo gli impianti subito danni significativi, la produzione fu ripresa a pieno ritmo a partire dal 1946, riproponendo gli stessi modelli dell'anteguerra, ma con il solo caricamento a stantuffo e con l'esplicita dicitura (oltre al marchio ed al logo Osmia) di A. W. Faber-Castell.

Dal 1949 la Faber-Castell iniziò anche la produzione di penne a sfera, e nel 1950 introdusse direttamente anche un suo modello a forma di siluro, denominato Gentleman, nei colori nero o grigio perla e argento. La penna aveva caratteristiche rivoluzionare, una clip a forma di farfalla ed un particolare caricamento a stantuffo che conteneva parte del meccanismo nella manopola stessa, consentendo una maggiore dimensione del serbatoio, ma soprattutto era realizzata con un corpo trasparente coperto da un cilindro di plastica opaca sul quale erano praticate una serie regolare di incisioni che svolgevano allo stesso tempo il ruolo di facilitare l'impugnatura della penna e di consentire la visualizzazione del livello di inchiostro.

All'inizio degli anni '60 il marchio Osmia non venne più utilizzato e vennero introdotti una serie di modelli a pennino coperto marchiati direttamente A. W. Faber-Castell, dotati di sezione trasparente per la visualizzazione del livello di inchiostro, più sottili rispetto alle versioni precedenti e realizzati in plastica a stampo. La linea di lusso venne denominata 66, aveva il corpo in plastica nera, rossa, blu o verde, il cappuccio laminato ed il pennino in oro; i modelli di fascia media vennero chiamati Faber-Castell Progress e prodotti in tre versioni, la 77S in plastica con pennino in acciaio, la 55S con cappuccio in argento e corpo in plastica e pennino in acciao, e la 55G con pennino in oro. Venne prodotta anche una versione per studenti denominata 54VT (da Vest Tank) un serbatoio di riserva usabile tramite una valvola.

Alla fine degli anni '60, come avveniva per la gran parte di tutti gli altri produttori di penne stilografiche, avendo per di più completamente cancellato un marchio prestigioso che godeva di una vasta popolarità, le vendite declinarono in maniera irreversibile, reggendo solo parzialmente per le penne destinate agli studenti. Nel 1975, nel corso di una ristrutturazione aziendale, la Faber-Castell eliminò completamente l'intero settore di produzione delle stilografiche, salvo riprendere la produzione ai nostri giorni, con il ritorno in voga di questo strumento di scrittura.

Template:CronoMarche |- | 1761 || Nascita della Faber-Castell |- | 1878 || Nascita della Johan Faber A. G. |- | 1898 || Alexander Castell trasforma la A. W. Faber nella A. W. Faber-Castell |- | 1931/32 || Riunificate la A. W. Faber-Castell e la Johan Faber A. G. |- | 1935 || La Faber-Castell acquisisce la Osmia |- | 1950 || La Faber-Castell introduce il modello Gentleman |- | 1951 || La Faber-Castell incorpora ufficialmente la Osmia |- | 1975 || La Faber-Castell cessa la produzione di stilografiche |- |}

Template:LegendaModelli |- | ?? || ?? || |- |}

Note

Riferimenti esterni

  • [1] La storia dell'azienda dal sito ufficiale