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In the mid of '20s, the fountain pens golden era, [[Carter]] decided to venture into the production of writing instruments. The modalities of its entry in the fountain pen marker are not very clear: according to some the production began with the acquisition of patents, materials and equipment from another company that recently underwent bankrupt, the [[Laughlin|Laughlin Pen Company]], according to others their pens were made by the [[De Witt-La France]], a fountain pen manufacturer whose facilities were close to those of [[Carter]], that already produced fountain pen for the [[Laughlin|Laughlin Pen Company]] and provided pens for the [http://en.wikipedia.org/wiki/Rexall Rexall] stores chain.
 
In the mid of '20s, the fountain pens golden era, [[Carter]] decided to venture into the production of writing instruments. The modalities of its entry in the fountain pen marker are not very clear: according to some the production began with the acquisition of patents, materials and equipment from another company that recently underwent bankrupt, the [[Laughlin|Laughlin Pen Company]], according to others their pens were made by the [[De Witt-La France]], a fountain pen manufacturer whose facilities were close to those of [[Carter]], that already produced fountain pen for the [[Laughlin|Laughlin Pen Company]] and provided pens for the [http://en.wikipedia.org/wiki/Rexall Rexall] stores chain.
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Anche i rapporti con questa ditta non sono chiari, alcuni sostengono che la [[Carter]] acquisì la [[De Witt-La France]], altri che la [[Carter]] era semplicemente il proprietario del terreno su cui sorgevano gli impianti ed il maggior acquirente dei loro prodotti; la [[De Witt-La France]] infatti faceva da fabbrica di produzione per altri marchi (negli anni '30 si legherà alla [[Chilton]]). Il solo fatto che è stato confermato<ref>come mostrato in [http://www.fountainpennetwork.com/forum/index.php?showtopic=118868 questo messaggio].</ref> è che la [[Carter]] è stato il produttore del marchio ''[[Superite]]'' e che ''David J. La France'' ha ceduto suoi brevetti alla [[Carter]].
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Also the connection between [[Carter]] and [[De Witt-La France]] are not so clear, someone argue that [[Carter]] acquired them, others that [[Carter]] was simply the owner of the land on which their facilities stood and the largest buyer of their products. The [[De Witt-La France]] made pens for other brands (in the '30s they will bind to [[Chilton]]). The only fact that has been confirmed<ref>as shown in [http://www.fountainpennetwork.com/forum/index.php?showtopic=118868 this] post.</ref> is that [[Carter]] has produced the ''[[Superite]]'' brand and that ''David J. La France'' and ''William P. De Witt'' assigned some of their patents (see [[Patents#Carter|here]]) to [[Carter]].
    
[[Image:1927-09-Carter-Pen-Inx.jpg|thumb|left|Pubblicità del 1927, con lo slogan ''You know the ink'']]
 
[[Image:1927-09-Carter-Pen-Inx.jpg|thumb|left|Pubblicità del 1927, con lo slogan ''You know the ink'']]