Modifiche

The company was born as an Italian producer, imitating the Americans pens models of the same period, but it immediately got a good success for its production quality and for the functionality of its pens.  In particular, in a period of strong nationalism and autarkic policies under the fascist regime, the company made a strong leverage in its promotional materials, that its pens were not subject to customs duties, having the advantage of a lower cost.

The company was born as an Italian producer, imitating the Americans pens models of the same period, but it immediately got a good success for its production quality and for the functionality of its pens.  In particular, in a period of strong nationalism and autarkic policies under the fascist regime, the company made a strong leverage in its promotional materials, that its pens were not subject to customs duties, having the advantage of a lower cost.

[[Image:1923-Aurora-ARA.jpg|thumb|An [[Aurora]] advertisement from '20s.]]

[[Image:1923-05-Aurora-ARA.jpg|thumb|An [[Aurora]] advertisement from '20s.]]

The initial production was made of [[hard rubber]] models with the classical [[eyedropper filler|eyedropper]] or [[safety]] filler, clearly inspired by the pens produced by American companies like [[Waterman]] that at that time began to be marketed in Italy. These were black hard rubber pens in or smooth or [[BCHR|chased]] version, and also, but much more rare [[mottled]] models. There were also luxury models in gold plated or laminated metal [[overlay]], and also in full gold, which quality had nothing to envy to the pen produced by the more famous American brands.

The initial production was made of [[hard rubber]] models with the classical [[eyedropper filler|eyedropper]] or [[safety]] filler, clearly inspired by the pens produced by American companies like [[Waterman]] that at that time began to be marketed in Italy. These were black hard rubber pens in or smooth or [[BCHR|chased]] version, and also, but much more rare [[mottled]] models. There were also luxury models in gold plated or laminated metal [[overlay]], and also in full gold, which quality had nothing to envy to the pen produced by the more famous American brands.