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== History ==
== History ==
[[Aurora]] was founded in [[1919]] in Turin, as ''Fabbrica Italiana Penne a Serbatoio Aurora'',<ref>meaning ''Fountain Pen Italian Factory [[Aurora]]''</ref> by ''Isaia Levi'', a wealthy financier and merchant of tissues, which after the end of the First World War decided to invest in the writing instruments production. Levi already saw the presence of many small producers in the industrial district of Settimo Torinese, but decided to give his company a precise direction towards an industrial production that should be at vanguard in both technical and qualitative terms, but also with a strong push towards the marketing of its products with large advertising and a strong support for the sales network.
[[Aurora]] was founded in 1919 in Turin, as ''Fabbrica Italiana Penne a Serbatoio Aurora'',<ref>meaning ''Fountain Pen Italian Factory [[Aurora]]''</ref> by ''Isaia Levi'', a wealthy financier and merchant of tissues, which after the end of the First World War decided to invest in the writing instruments production. Levi already saw the presence of many small producers in the industrial district of Settimo Torinese, but decided to give his company a precise direction towards an industrial production that should be at vanguard in both technical and qualitative terms, but also with a strong push towards the marketing of its products with large advertising and a strong support for the sales network.
The company was born as an Italian producer, imitating the Americans pens models of the same period, but it immediately got a good success for its production quality and for the functionality of its pens. In particular, in a period of strong nationalism and autarkic policies under the fascist regime, the company made a strong leverage in its promotional materials, that its pens were not subject to customs duties, having the advantage of a lower cost.
The company was born as an Italian producer, imitating the Americans pens models of the same period, but it immediately got a good success for its production quality and for the functionality of its pens. In particular, in a period of strong nationalism and autarkic policies under the fascist regime, the company made a strong leverage in its promotional materials, that its pens were not subject to customs duties, having the advantage of a lower cost.