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{{DISPLAYTITLE:Fabbrica Italiana Penne a Serbatoio Aurora}}{{DEFAULTCATEGORYSORT:Aurora}}[[File:Aurora-Logo.svg|center|500px|Aurora Logo]]

{{DISPLAYTITLE:Fabbrica Italiana Penne a Serbatoio Aurora}}{{DEFAULTCATEGORYSORT:Aurora}}[[File:Aurora-Logo.svg|center|500px|Aurora Logo]]

''Aurora'' has been one of the first Italian fountain pens manufacturers and between the oldest Italian company operating in this field. Among the countless small fountain pens manufacturers born at the beginning of the century, ''Aurora'' has been able to lead in production quality and industrial initiative, becoming a company that can contend the rival [[OMAS]] the title of the biggest producer of Italy.  

[[Aurora]] has been one of the first Italian fountain pens manufacturers and between the oldest Italian company operating in this field. Among the countless small fountain pens manufacturers born at the beginning of the century, [[Aurora]] has been able to lead in production quality and industrial initiative, becoming a company that can contend the rival [[OMAS]] the title of the biggest producer of Italy.

The company was founded in Turin in [[1919]] by ''Isaia Levi'', and it is still present on the market as an independent producer of writing instruments. The production has always been of the best quality, and although the company did not create any revolutionary technical innovation, its pens have always been between the most original and innovative for their style and design, and so they remain among the most appreciated and sought by collectors.{{Infobox_Brand|Aurora}}

The company was founded in Turin in 1919 by ''Isaia Levi'', and it is still present on the market as an independent producer of writing instruments. The production has always been of the best quality, and although the company did not create any revolutionary technical innovation, its pens have always been between the most original and innovative for their style and design, and so they remain among the most appreciated and sought by collectors.{{Infobox_Brand|Aurora}}

== History ==

== History ==

[[Aurora]] was founded in [[1919]] in Turin, as ''Fabbrica Italiana Penne a Serbatoio Aurora'',<ref>meaning ''Fountain Pen Italian Factory [[Aurora]]''</ref> by ''Isaia Levi'', a wealthy financier and merchant of tissues, which after the end of the First World War decided to invest in the writing instruments production. Levi already saw the presence of many small producers in the industrial district of Settimo Torinese, but decided to give his company a precise direction towards an industrial production that should be at vanguard in both technical and qualitative terms, but also with a strong push towards the marketing of its products with large advertising and a strong support for the sales network.

[[Aurora]] was founded in [[1919]] in Turin, as ''Fabbrica Italiana Penne a Serbatoio Aurora'',<ref>meaning ''Fountain Pen Italian Factory [[Aurora]]''</ref> by ''Isaia Levi'', a wealthy financier and merchant of tissues, which after the end of the First World War decided to invest in the writing instruments production. Levi already saw the presence of many small producers in the industrial district of Settimo Torinese, but decided to give his company a precise direction towards an industrial production that should be at vanguard in both technical and qualitative terms, but also with a strong push towards the marketing of its products with large advertising and a strong support for the sales network.

Still in [[1937]]<ref>the year is indicated in [http://www.impreseneltempo-torino.it/index.php/imprese-nel-tempo/biografie-impresa/aurora/aurora-saprem this reconstruction] of the company history published by the Chamber of Commerce of Turin, which we have taken as a reference for data regarding the ownership structure of the company.</ref> the company, until then directly owned by Isaia Levi as a sole proprietorship, was transformed into a public limited company, which is why a new joint-stock company was founded, the [[Sapem]] (acronym for ''Società anonima penne e matite'') to which was conferred the ownership of the ''Fabbrica italiana di penne a serbatoio Aurora''.

Still in [[1937]]<ref>the year is indicated in [http://www.impreseneltempo-torino.it/index.php/imprese-nel-tempo/biografie-impresa/aurora/aurora-saprem this reconstruction] of the company history published by the Chamber of Commerce of Turin, which we have taken as a reference for data regarding the ownership structure of the company.</ref> the company, until then directly owned by Isaia Levi as a sole proprietorship, was transformed into a public limited company, which is why a new joint-stock company was founded, the [[Sapem]] (acronym for ''Società anonima penne e matite'') to which was conferred the ownership of the ''Fabbrica italiana di penne a serbatoio Aurora''.

In [[1938]], following the  ''visualated pens'' trend  showing the ink level started by the [[Vacumatic]], [[Aurora]] introduced the [[Optima]] model, a [[plunger filler]] made of transparent celluloid, which remained in production until the early '40s. Another model of the same year was the [[Topolino]], a simple [[button filler]] entitled to the Disney character, featuring a Mickey Mouse engraving, and oriented to youth people and students, soon paired with [[Biancaneve]]. From the same period should be noted the [[Iridia]] model and the [[Aurora ML|ML]] line introduced in [[1938]], produced, at least officially, for the armed forces officers.  

In [[1938]], following the  ''visualated pens'' trend  showing the ink level started by the [[Vacumatic]], [[Aurora]] introduced the [[Optima]] model, a [[plunger filler]] made of transparent celluloid, which remained in production until the early '40s. Another model of the same year was the [[Topolino]], a simple [[button filler]] entitled to the Disney character, featuring a Mickey Mouse engraving, and oriented to youth people and students, soon paired with [[Biancaneve]]. From the same period should be noted the [[Aurora Iridia|Iridia]] model and the [[Aurora ML|ML]] line introduced in [[1938]], produced, at least officially, for the armed forces officers.  

The Second World War was a crisis period for business: the curtailment of raw materials, and the difficulty on gold procurement, led to the creation of steel nibs.<ref>another incorrect story tells that gold was prohibited by law from 1937 because the autarkic program of the fascist regime, but no such law existed and gold nibs pen are reported to be on catalogs up 1941, along with ''[[Platiridio]]'' nibs and ordinary steel nibs (marked ''Durium'').</ref>  As it happened to other companies [[Aurora]] sought to replace the lack of material inventing precious names, and called its alloy steel ''[[Platiridio]]''. In [[1939]]<ref>someone tell 1940, so this dating is not fully confirmed.</ref> the [[Selene]], a [[button filler]] model, was introduced; it was made in celluloid with white metal finishes and a ''[[Platiridio]]'' nib.

The Second World War was a crisis period for business: the curtailment of raw materials, and the difficulty on gold procurement, led to the creation of steel nibs.<ref>another incorrect story tells that gold was prohibited by law from 1937 because the autarkic program of the fascist regime, but no such law existed and gold nibs pen are reported to be on catalogs up 1941, along with ''[[Platiridio]]'' nibs and ordinary steel nibs (marked ''Durium'').</ref>  As it happened to other companies [[Aurora]] sought to replace the lack of material inventing precious names, and called its alloy steel ''[[Platiridio]]''. In [[1939]]<ref>someone tell 1940, so this dating is not fully confirmed.</ref> the [[Selene]], a [[button filler]] model, was introduced; it was made in celluloid with white metal finishes and a ''[[Platiridio]]'' nib.

In the following years the company has remained on the writing instrument market producing quality products, expanding its production to ballpoint and roller pens, and occasionally making new fountain pens models. To date, the [[Aurora]] remains between the major Italian pen manufacturers.  

In the following years the company has remained on the writing instrument market producing quality products, expanding its production to ballpoint and roller pens, and occasionally making new fountain pens models. To date, the [[Aurora]] remains between the major Italian pen manufacturers.  

{{BrandChrono|Aurora}}

{{BrandChrono|Aurora}}