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<noinclude>{{Infobox_Marca|Astoria}}</noinclude>

<noinclude>{{Infobox_Brand|Astoria}}</noinclude> [[Image:1923-12-Astoria-Safety.jpg|thumb|A 1923 [[Astoria]] advertising]]

[[Image:1923-12-Astoria-Safety.jpg|thumb|Pubblicità [[Astoria]] del 1923]]

[[Astoria]] was founded in [[1921]] in Hamburg by ''Georg Ilgner'', which until then had been the [[Montblanc]] director of the production. These, with the financial support of Herman Dietzel, Sigmund Popper and  Wilhelm Frings left [[Montblanc]] to start his own business. [[Astoria]] began producing very good quality [[safety]] pens, very similar to those of [[Montblanc]]. Even the company logo, consisting of a circle divided into four segments of alternating black and white color likes a lot, if only for the contrast of black and white color, the one of the company Ilgner came.

La [[Astoria]] venne fondata nel [[1921]] ad Amburgo da ''Georg Ilgner'', che fino ad allora era stato il direttore della produzione della [[Montblanc]]. Questi, con il supporto finanziario di Herman Dietzel, Sigmund Popper e Wilhelm Frings lasciò la [[Montblanc]] per mettersi in proprio. La [[Astoria]] iniziò a produrre penne [[rientranti]] di ottima qualità, molto simili a quelle della [[Montblanc]]. Anche il logo dell'azienda, costituito da un cerchio suddiviso in quattro spicchi di colore alternato bianco e nero richiama molto, se non altro per il contrasto di colore bianco e nero, quello dell'azienda da cui Ilgner proveniva.

Oltre alle [[rientranti]] la [[Astoria]] produsse anche delle penne con [[caricamento a levetta]] ed un buon numero di penne [[overlay|rivestite]] di buona qualità, con rivestimenti in oro e argento. L'azienda subì una crisi finanziaria all'inizio degli anni '30, e nel [[1932]] venne riacquistata dalla [[Montblanc]] che mantenne la produzione di penne con questo marchio fino al [[1936]], almeno per quanto riguarda la produzione principale in Germania.  

In addition to the [[safety]] models [[Astoria]] also produced [[lever filler]] pens with and a good number of  good quality [[overlay]] pens, coated in gold and silver. The company suffered a financial crisis in the early 30s, and in [[1932]] was reacquired by the [[Montblanc]] that maintained the production of pens with this brand until [[1936]], at least as regards the main production facility in Germany.  

[[Astoria]] pens produced in this period appear to be of the best quality, so they are very often treated the same way as [[Montblanc]], which erroneously (at least for models earlier than 1932) is considered a sub-brand. Having been active in the market for a few years, the [[Astoria]] are quite rare and therefore have a considerable value to collectors.

[[Astoria]] pens produced in this period appear to be of the best quality, so they are very often treated the same way as [[Montblanc]], which erroneously (at least for models earlier than 1932) is considered a sub-brand. Having been active in the market for a few years, the [[Astoria]] are quite rare and therefore have a considerable value to collectors.

It is not clear whether in this case the use of the [[Astoria]] brand has been used for a generic production of a  second tier economic pens as a [[Montblanc]] sub-brand, or rather it is an original production but addressed to some selected foreign markets (in the case of Northern Europe).

It is not clear whether in this case the use of the [[Astoria]] brand has been used for a generic production of a  second tier economic pens as a [[Montblanc]] sub-brand, or rather it is an original production but addressed to some selected foreign markets (in the case of Northern Europe).

===Riferimenti esterni===

===External References===

* http://www.fountainpen.de/astoria.htm

* [http://www.fountainpen.de/astoria.htm] Page on fountainpen.de

* http://www.pennamagazine.com/load_detail.aspx?id=11&nt=stilo

* [http://www.caprafico.com/pens-88/astoria-catalogue-1928] Page from Tom Westerich's website

* http://www.caprafico.com/pens-88/astoria-catalogue-1928

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===Note===

===Notes===

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{{BrandData|Founder=Georg Ilgner|Place=Amburgo|Date=1921|Country=DE}}

{{BrandData|Founder=Georg Ilgner|Place=Amburgo|Date=1921|Country=DE}}

 

[[Category:Germania]]

{{CategorizeBrand|Germania|Secondary brand}}</noinclude>

[[Category:Secondary brand]]</noinclude>