Modifiche

Creata pagina con 'But the traditional lack of attention for technical innovations and market positioning on the economic production was also the cause of the decline of the company, which was ...'
Riga 3: Riga 3:  
The birth of [[Conway Stewart]] is traced back to 1905. The company entered the British market that already saw the presence of several local producers, and owes its success to a clear market choice: to produce reliable products at a small price, which would reach a more wide public. Although the company has never distinguished itself for technological innovations, its pens were good, reliable and reasonably priced, so they had a great success, and their most preminent characteristic was the enormous variety of colors in which they were produced.  
 
The birth of [[Conway Stewart]] is traced back to 1905. The company entered the British market that already saw the presence of several local producers, and owes its success to a clear market choice: to produce reliable products at a small price, which would reach a more wide public. Although the company has never distinguished itself for technological innovations, its pens were good, reliable and reasonably priced, so they had a great success, and their most preminent characteristic was the enormous variety of colors in which they were produced.  
   −
La tradizionale scarsa attenzione all'innovazione tecnica e la produzione di penne relativamente economiche, fu però anche la causa del declino dell'azienda, che non si seppe adattare all'avvento della penna a sfera. Infatti con l'introduzione sul mercato delle economiche penne a sfera usa e getta, le stilografiche della [[Conway Stewart]] risultarono troppo costose per essere utilizzate come strumenti di scrittura di massa e troppo economiche per esser considerate oggetti di distinzione; l'azienda subì un inesorabile declino e nel 1975 fallì. Come avvenuto per tanti altri marchi storici, la [[Conway Stewart]] venne resuscitata nel 1998 per sfruttare il prestigio del marchio nella produzione di penne moderne.{{Infobox_Marca|Conway Stewart}}{{BrandData|Founder=Frank Jarvis, Thomas Howard Garner|Date=1905|Place=Londra|Country=UK}}
+
But the traditional lack of attention for technical innovations and market positioning on the  economic production was also the cause of the decline of the company, which was not able to adapt to the advent of the ballpoint pen. With the diffusion of economic disposable ballpoint pens, [[Conway Stewart]] fountain pens become too expensive to be used as cheap writing tools, but beeing positioned on the economic side of the market they cannot be also used ad objects of distinction. So the company suffered an inexorable decline and in 1975 was closed. As happened with many other historical brands, [[Conway Stewart]] was resurrected in 1998 to exploit the prestige of their trademark in the production of modern pens.{{Infobox_Brand|Conway Stewart}}
== Storia ==
+
== History ==
    
La [[Conway Stewart]] venne fondata nel 1905 a Londra da ''Frank Jarvis'' e ''Thomas Howard Garner'' come società personale con sede al numero 13 di Paternoster Row. Le origini del nome non sono molto chiare, la versione più ricorrente narra che questo sia stato ispirato dai nomi di due attori che all'epoca recitavano al Collins Music Hall di Islington, ed adottato per motivi commerciali (a quanto pare suonava meglio di ''Garner Jarvis'').
 
La [[Conway Stewart]] venne fondata nel 1905 a Londra da ''Frank Jarvis'' e ''Thomas Howard Garner'' come società personale con sede al numero 13 di Paternoster Row. Le origini del nome non sono molto chiare, la versione più ricorrente narra che questo sia stato ispirato dai nomi di due attori che all'epoca recitavano al Collins Music Hall di Islington, ed adottato per motivi commerciali (a quanto pare suonava meglio di ''Garner Jarvis'').