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| Fountain pens production by Pagliero is believed to have started in the '20s with the use of [[celluloid]], which was also used for the buttons and some of the other objects produced by the compan. It became the main company product only since the '30s. The company's choice was, however, to address the economic production of mid-range pens or even committed production for other companies or for promotional purposes, focusing on the expansion with a very wide distribution network. | | Fountain pens production by Pagliero is believed to have started in the '20s with the use of [[celluloid]], which was also used for the buttons and some of the other objects produced by the compan. It became the main company product only since the '30s. The company's choice was, however, to address the economic production of mid-range pens or even committed production for other companies or for promotional purposes, focusing on the expansion with a very wide distribution network. |
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− | The production sees as its most important brand in the '30s the [[Red Circle]], registered in [[1934]], which was promoted with an extensive advertising campaign. This was followed by a great variety of other brands, such as [[Regale]], [[Stilnova]], [[Condor]]. The lower end was marked instead ''[[Vereletta]]'' (or even ''[[Verelite]]'' or ''[[Verelyte]]''), while under the [[Plevonia]] brand name were produced some high-end pens. Unfortunately there are no reliable data about the production between the years '30s and '40s. | + | The production sees as its most important brand in the '30s the [[Red Circle]] ({{Marchio|51267}}), registered in [[1934]], which was promoted with an extensive advertising campaign. This was followed by a great variety of other brands, such as [[Regale]], [[Stilnova]] ({{Marchio|111841}}), [[Condor]] ({{Marchio|119927}}). The lower end was marked instead ''[[Vereletta]]'' or ''[[Verelite]]'' or ''[[Verelyte]]'' ({{Marchio|120707}}), while under the [[Plevonia]] brand name were produced some high-end pens. Unfortunately there are no reliable data about the production between the years '30s and '40s. |
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| In [[1937]] the company was restructured and changed its name in ''Luigi Pagliero e F.'', and in [[1939]] was registered as trademark the acronym ''LPF'' inscribed in a rhombus ({{Marchio|58632}}). The best known brand of this period was [[Stilnova]], which was used from the late '30s until the postwar period. The initial [[Stilnova]] production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked ''Stilnova''. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a [[button filler]]. | | In [[1937]] the company was restructured and changed its name in ''Luigi Pagliero e F.'', and in [[1939]] was registered as trademark the acronym ''LPF'' inscribed in a rhombus ({{Marchio|58632}}). The best known brand of this period was [[Stilnova]], which was used from the late '30s until the postwar period. The initial [[Stilnova]] production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked ''Stilnova''. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a [[button filler]]. |
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| [[Image:Fulgens-Ringed-Gray.jpg|thumb|A [[Fulgens]]]] | | [[Image:Fulgens-Ringed-Gray.jpg|thumb|A [[Fulgens]]]] |
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− | There are few precise data about the timing and the models produced after the war, but it is known that in [[1955]] the company acquired the [[Stilus]] brand ({{Marchio|126664}}) producing some pens. Other trademarks registered by the company in the '50s are ''Ever-Roll'', ''Stilnova'', ''Condor'', ''Fulgens'', ''Secolgraf'', ''Verelyte''. The company was one of the few to be able to adapt its production to the use of new materials (plastic resins) and to survive the disposable ballpoint era, and always remaining in the lower-price end of the market managed to survive the crisis that wiped out most of the historic Italian producers.
| + | Ci sono pochi dati precisi riguardo i tempi ed i modelli prodotti nel dopoguerra, ma è noto il fatto che nel [[1955]] acquisì il marchio [[Stilus]] ({{Marchio|126664}}) producendo alcune penne. Altri marchi registrati a nome dell'azienda negli anni '50 sono ''Aesy'', ''Ever-Roll'', ''Stilnova'', ''Condor'', ''Fulgens'', ''Secolgraf'', ''Verelyte''. Ma l'azienda fu una delle poche ad essere in grado di adeguarsi all'uso dei nuovi materiali produttivi (le resine plastiche) e all'ingresso delle penne a sfera, sempre restando nel settore della produzione di fascia economica riuscendo a sopravvivere alla grande crisi che spazzò via la gran parte dei produttori storici italiani. |
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| {{BrandChrono|Pagliero}} | | {{BrandChrono|Pagliero}} |